BioZyme® Introduces Vitalize® Ambassador Emily Miller

Emily Miller

(SAINT JOSEPH, Mo., Sept. 20, 2017) Keeping a work-life balance in check takes effort, but setting realistic goals and making both her health and her horses’ health priorities has allowed professional cowgirl Emily Miller to take the rodeo world by storm this year. BioZyme® Inc., is excited to announce that Miller is one of its newest Vitalize® ambassadors.

“I’ve always had a need for speed, so that is how my involvement in the sport of rodeo evolved,” said the animal loving Kansas native who now resides in Weatherford, Okla.

And, when she says speed, she means it. Miller is currently ranked in the top 15 in the sport of barrel racing, with the dream of making her first appearance as a National Finals Rodeo contestant in Las Vegas later this year.

But being ranked in the top 15 hasn’t happened overnight, nor has it come easily. Miller works full-time as a registered dental hygienist, and therefore typically only competes on weekends. However, with high-quality, healthy horses she has been able to achieve the goals she set for herself: win the Prairie Circuit, check; win the RAM National Circuit Finals Rodeo in Kissimmee Fla., and qualify for Calgary Stampede, check, check; perform well at Calgary and Cheyenne, check, check. One goal at a time, and one day at a time is how this young cowgirl balances her profession and her passion.

Miller started using the Vitalize High Performance pellets on Jet, one of her more nervous horses that is ulcer-prone, to see if it would make a difference. After about 30 days, she noticed a healthier, calmer horse with a shinier hair coat. She introduced the supplement to the rest of her horses to keep them healthy and performing.

“A happy horse is a horse that’s going to perform, and if they are not 100%, they can’t do their job. In a competition like professional barrel racing, you must have your horses at their best all the time. If you don’t have your horses at their best, somebody else does,” Miller said. “Being reassured that my horses have that Vitalize supplement and they are feeling good is one less thing for me to worry about. If they aren’t feeling good, and time comes down to a one-hundredth of a second, everything counts. So, you have got to have them tip-top and ready to go.”

“I’ve known Emily since she was such a little girl they had to glue blocks of wood to her stirrups so she could reach,” said John Jeffrey, BioZyme Area Sales Manager for Oklahoma and Eastern Kansas. “She works hard, has first-rate character and will represent our company and our brand with poise, grace and humility.”

As a Vitalize ambassador, Miller will represent and promote the brand at various rodeos and equine events. She is a firm believer in the products and feeds the Vitalize Equine High Performance pellets daily and uses the Vitalize Equine Recovery Paste when she travels long distances.

“Your horse’s health and well-being is a game changer. You’ve got to prioritize that if you want top-performing equine athletes,” Miller said. “This company has done its research and really has a top-quality product that is necessary if you want to have a chance competing at a top level. You owe it to yourself and your horse to give them the best chance to do that.”

For more information about Vitalize products, or to find a dealer near you, visit www.vitalizeeq.com.

BioZyme® Inc. Launches Master Dealer Training Program

It takes a team to succeed in business, and that team should be informed about the products and services you offer. In a 2015 Facebook survey of nearly 580 livestock producers who use supplements, 48% of them said they expected their dealers to have product knowledge and be able to assist with feeding recommendations.  

In an effort to fulfill that expectation, BioZyme created the Master Dealer Training Program to equip its dealers with product information and keep them trained, all from the comfort of their own computers. Since its inception this summer, 23 dealers across the country have completed the program. 

According to Lessonly, a leader in modern learning software development, productivity increases by 22% when employees are properly trained. That means productivity of one employee who makes $30,000 per year, could increase $6,000. Taking the time to train your employees is a good investment, especially if you multiply that $6,000 by the number of employees you train. 

“The Master Dealer program is an easily accessible place to log on and learn about our products and the industry at your own speed,” says Erin Creason, Inside Sales Coordinator at BioZyme. “The consumer has asked that when they go to purchase product that the dealer has product or will order product in a timely manner and has product knowledge and is able to make a recommendation. By becoming a Master Dealer, you’re able to do both at the same time! Whether you sit down and complete the training or have your staff go through our training modules, we’re all multiplying our efforts.”  

The program, which offers online training is one way to keep dealers knowledgeable about the various products, their uses and BioZyme services. A variety of learning modules covering topics from Amaferm® and stocker cattle to commercial poultry and horses are available. After each brief training video, there is a quiz for the participants to take. After all quizzes are passed and all other requirements are completed, the dealer will receive Master Dealer recognition.  

In addition to completing the training modules, other requirements to meet the Master Dealer designation include having at least two employees for each dealership complete the training (unless there is just one person involved with the dealership); stocking four of the five following brands: Sure Champ®, Concept•Aid®/HEAT®, Gain Smart®, Vita Charge® or Vitalize®; and completing two courses in continuing education training each subsequent year. 

Once a dealership has completed all the requirements for Master Dealer, it will be recognized and marketed as such. It will receive a special designation on the Dealer Locator page on the website, signage with the Master Dealer designation will be provided to the store; and employees who complete the training will be given a special jacket with the Master Dealer logo on it.

BioZyme works hard to give their dealers every opportunity to learn and grow with the company. The Master Dealer program is just one example of the resources created to ensure dealers have access to both people and tools necessary to grow and flourish.  

To locate a Master Dealer near you, go to www.biozymeinc.com 

BioZyme® Introduces Vitalize® Ambassador Whitney DeSalvo

Whitney DeSalvo

(SAINT JOSEPH, Mo., Sept. 14, 2017) Success is the result of working hard and striving to make yourself better than you were the day before. That is why BioZyme® Inc., is excited to announce Whitney DeSalvo, Springfield, Ark., as one of its newest Vitalize® ambassadors. 

“Whitney is probably the best female roper there is,” said Chris Kyle, BioZyme Area Sales Manager representing Arkansas, Louisiana and northeast Texas. “She rides good horses, practices good horsemanship and has more work ethic and drive to be better every day than any other female competitor I’ve ever met.” 

As a Vitalize ambassador, DeSalvo, will represent and promote the brand at various equine events. She is a firm believer in the products and feeds both the Vitalize Equine High Performance pellets and Vitalize Equine Free Choice Mineral to her horses daily. Vitalize Recovery Paste is her go-to product for her roping horse, Becky, after a long haul. She will also help coach younger girls interested in roping at various clinics in the future. 

“It’s a privilege to represent Vitalize and I’m thankful to be a part of these great products,” DeSalvo said. “Without my horse’s being 100-percent, I couldn’t do what I do every day. I like how Vitalize makes my horses look. It makes them feel good, and when they feel good, they perform well.” 

The 22-year-old DeSalvo, whose mom also was a successful rodeo cowgirl, has been roping since she was 8. She is currently leading the standings in both the WPRA and the USTRC Cruel Girl circuit, with a nearly $22,000 lead in the WPRA standings. 

“All three of my horses look better since I started feeding Vitalize. They are staying filled out, and they are staying chilled out, which is the Amaferm® working to make their gut process feel better. I can tell when my mare’s stomach is bothering her, and she doesn’t want to perform, but I haven’t had those problems since I started her on Vitalize,” DeSalvo said. 

For more information about Vitalize and that good gut feeling, visit www.vitalizeeq.com 

BioZyme® Hires Dr. Lynsey Whitacre as Equine Business Development & Field Support

(SAINT JOSEPH, Mo.July 24, 2017) Dr. Lynsey Whitacre has been hired as the Equine Business Development & Field Support for BioZyme® Inc., based in Saint Joseph, Mo. She recently completed her doctorate in Biological Information Sciences at the University of Missouri. 

In her role, Dr. Whitacre will work with Area Sales Managers and dealers to expand product knowledge and grow market share of the Vitalize® line of products specifically formulated for the equine industry. 

“We are extremely excited and honored to have someone with Lynsey’s extensive background in the equine industry on our staff,” said Alan Lee, Southern National Sales Director. “She brings a lot of relevant knowledge about the equine business to our team. Not only is she highly educated, but she’s spent her lifetime gaining hands-on, practical experience as well.” 

Dr. Whitacre has a life-long passion for horses and all animals. She started riding when she got her first pony at just 2-years-old. She currently shows three jumper horses, and competes across North America with them. She has been an avid Hunter Jumper for more than half her life. 

She earned her bachelor’s degree in Animal Science from the University of Nebraska and a master’s in Animal Science from the University of Missouri. Her doctoral research focused on animal health and genetics, and she collaborated on projects with the U.S. Fish & Wildlife Services, U.S. Geological Survey and groups in Italy. 

“Through all the work and research I’ve done, I’ve enjoyed learning how to keep animals healthy in a natural way,” Dr. Whitacre said. “Whether it’s a cow raising a calf or a horse performing, keeping them healthy so they do their best for us is really important.” 

To learn more about Vitalize equine products or to reach Dr. Whitacre, visit www.bioyzymeinc.com.

BioZyme® Welcomes Research Intern to St. Joseph

BioZyme® Inc., the maker of brands like VitaFerm® and Vita Charge®, is excited to welcome Mason DeVooght as its summer research intern to St. Joseph, Mo. DeVooght is working on the initial phases of a reproductive success bench marking project.

DeVooght, originally from Savannah, Mo., is a senior at Northwest Missouri State University. He is majoring in Agribusiness, and is working with BioZyme to build a database of beef cattle operations that use the BioZyme products with a focus on reproductive efficiency.

“The most exciting thing for me is learning about the industry and seeing how products help with the livelihood of animals,” DeVooght said.

DeVooght has worked closely with Dr. Twig Marston, Beef Business Development & Field Support, to develop how the information will be compiled. He will also work with the Area Sales Manager to gather the initial data.

“Mason is a good thinker who wants to be a part of the industry,” Marston said. “He has a great background in information and technology, and is a fast learner who will be a continual learner now and in the future.”

The research internship is based in St. Joseph, and will allow DeVooght to interact with nutritionists, sales staff and producers across the country.

BioZyme® Hires Richard Moats as Area Sales Manager in Montana & North Dakota

(SAINT JOSEPH, Mo., May 31, 2017) Richard Moats has been hired to represent BioZyme Inc., as its Area Sales Manager (ASM) in Montana and North Dakota. He brings a wealth of nutrition sales experience to BioZyme, and has worked around cattle and horses nearly his entire life. As an ASM, Moats will work to develop new and build upon current dealer and customer relations while promoting the BioZyme line of products.

Moats, a Montana native, has a vast knowledge of the nutrition business and sales. He previously owned and operated Moats Ranch Supply, and then became a territory manager for Hubbard Feeds. He continued work in feed sales for Ridley Block Operations, a division of Ridley Inc., and he specialized in opening up new territories with the help of distributors in the network.

“I look forward to selling products to people to help them be more profitable,” Moats said. “I have a passion to help producers expand their operation and make it better. I am excited to bring new products to people and to see them be successful.”

“I am excited that Richard was able to join the BioZyme team. He brings knowledge and experience of the cattle and equine business, which will help the dealer network along with providing an excellent resource for the producer,” said Michael Wadle, Northern Sales Manager for BioZyme.

Moats is married to his counselor and traveling companion, Rosie. He enjoys rodeo, team roping, hunting, guiding fishing trips and working with horses.

As an ASM, Moats will promote sales of BioZyme products and support the company’s dealer network in Montana and North Dakota. BioZyme’s supplement brands include VitaFerm®, Sure Champ®, Gain Smart™, Vita Charge®, DuraFerm® and Vitalize®. For a list of BioZyme Area Sales Managers, visit http://biozymeinc.com/our-staff.

BioZyme® Hires Caitlin Tye as Content and Social Media Manager

(SAINT JOSEPH, Mo., May 31, 2017) Caitlin Tye, a seventh generation agriculturalist, is the newest member of the marketing team at BioZyme® Inc. She began her role as Content and Social Media Manager on May 25.

Caitlin is an Illinois native who most recently coordinated the social media presence for Deere & Company. Prior to working at Deere, she served as an Admissions Counselor at New Mexico State University in Portales, as the Events Manager at the Curry County Events Center in Clovis, N.M., and as the Communications Director for the Missouri Cattlemen’s Association. She is a graduate of West Texas A&M University with a bachelor’s degree in Agricultural Communications. She competed in horse judging at both the junior and senior college levels.

“There are brands within BioZyme that have been on the forefront of utilizing social media to communicate with those using our products, but not all divisions within the company use that technology, some of which should be without question. Caitlin comes to us with incredible experience as a social media analyst with John Deere as well as a solid agricultural and equestrian background,” said Jackie Lackey, Director of Strategic Marketing for BioZyme. “Not only will Caitlin be able to facilitate engaging content and interact with our many different audiences, she will ensure that our social media efforts are meeting our objectives and creating the kind of return we expect. She is passionate about taking advantage of all of the tools available to us and our dealers so we can maximize our communication efforts through channels in which our customers already use on an everyday basis.”

Caitlin was raised in a rich farming community, and has always had deep appreciation for agriculture. While involved with the Miss America Organization, her platform was Ag education for youth and teaching the next generation to appreciate what farmers do. She also has a passion for the equine industry, and got her first pony at the age of nine. She currently owns a 5-year-old performance mare that is in a training program, and enjoys spending as much time as she can with her horse. Caitlin is a member of the American Quarter Horse Association.

“I am excited to continue to work within my degree for an industry I am so passionate about. I am excited that I can work for BioZyme and be a military wife at the same time,” Caitlin said. “I am really excited about being a part of the vision of the company and where they want to take the brand in the future.”

Caitlin will relocate to Cabot, Ark., to live with her husband, Dylan, a staff sergeant in the United States Air Force stationed at Little Rock Air Force Base. To reach Caitlin or any of the BioZyme staff, visit www.biozymeinc.com.

BioZyme® Welcomes Summer Intern to Saint Joseph

(SAINT JOSEPH, Mo., June 1, 2017) BioZyme® Inc., the maker of brands like Sure Champ® and Vita Charge®, is excited to welcome a marketing and communications intern to its team this summer. LAilee Langdon, Anamosa, Iowa, will represent BioZyme and its various product lines at events across the United States.

“The internships are another way BioZyme can support young people interested in agriculture,” said Crystal Blin, Marketing Programs Manager for BioZyme. “Our summer intern is confident, mature and brings to the table a lot of experience gained from past internships.”Langdon will work to promote the brands and the company on the Sure Champ Junior National Tour. She will gain experience in event planning and coordination, marketing, communications, and leadership. In addition to providing social media presence at the junior nationals and visiting with producers and exhibitors at the Sure Champ booth at various shows across the country, she will also help oversee the Junior National Mini-internship participants, something new to BioZyme in 2017.

Langdon is the 7th generation in her family to have grown up in an agricultural setting producing beef and row crops. She was heavily involved in youth programs, and showed Foundation Simmental, Charolais and Maine-Anjou heifers while maintaining various leadership positions in 4-H and FFA.

“I am looking forward to meeting producers all over the country to help educate them on the proven BioZyme products to give the producers the opportunity to enhance their operations. BioZyme has a great reputation in this industry and amazes me with their dedication to constant research and how they truly believe in each of their products,” said Langdon, who has used BioZyme products on her own livestock.

A recent graduate with an associate degree in Ag-Business from Kirkwood Community College, Langdon is always working to expand her knowledge base. She is honored to be a part of the BioZyme team and is looking forward to a great summer.

This is the sixth year for the marketing and communications summer internship at BioZyme. The interns are based in Saint Joseph, Mo., but will travel extensively to junior national shows across the country. Stop and say hello to her at the Sure Champ booth at your junior show.

BioZyme® Hires Justin O’Flaherty as ASM in Virginia and Carolinas

(SAINT JOSEPH, Mo., March 20, 2017) Justin O’Flaherty has been hired to serve as the Area Sales Manager in North Carolina, South Carolina and Virginia for BioZyme Inc. She is the fifth generation to grow up in an agricultural setting in her family. In her role as an ASM, she will work to develop new and build upon current dealer and customer relations while promoting the BioZyme line of products.

“I really like the BioZyme products and the science and research behind them,” O’Flaherty said. “I am looking forward to helping producers know they do have options out there, and with our products they can have healthier animals so that they won’t have to feed antibiotics to their livestock.”

O’Flaherty attended six semesters at Clemson University, and then received her bachelor’s degree in Animal Science from The Ohio State University. She was very active in campus activities at both universities taking leadership roles in Rodeo Club, Block and Bridle and Collegiate Cattlemen. She is active in the Miss America Organization, and is a two-time top-ten Miss Ohio semifinalist. She most recently worked as the Nutrition Analytical Consultant and Laboratory Manager at Rock River Laboratory in Wooster, Ohio.

“We are beyond excited about the addition of Justin to the BioZyme Team with the combination of her nutrition knowledge coupled with her work ethic and willingness to please people,” said Alan Lee, Southern Sales Manager for BioZyme. “I look for great things to come from a territory where we haven’t had much of a presence in the past.”

“I am excited about this ASM opportunity and to be able to help people while working for a family-owned company in a family-like atmosphere,”

O’Flaherty said. O’Flaherty enjoys travel, spending time with her family, especially her youngest sister, and taking care of her numerous animals. She, her mom, her middle sister and an aunt own a boutique in Saint Louis. She will relocate to her hometown of Darlington, South Carolina.

As an ASM, O’Flaherty will promote sales of BioZyme products and support the company’s dealer network in South Carolina, North Carolina and Virginia. BioZyme’s supplement brands include
VitaFerm®, Sure Champ®, Gain Smart™, Vita Charge®, DuraFerm® and Vitalize®. For a list of BioZyme Area Sales Managers, visit http://biozymeinc.com/our-staff.

BioZyme® Names Cliff Ocker its Area Sales Manager in the New York, Pennsylvania, Vermont

SAINT JOSEPH, Mo., March 29, 2017) Cliff Ocker, Chambersburg, Pennsylvania, is now the Area Sales Manager in the New York, Pennsylvania and Vermont for BioZyme® Inc. He has been working for the company for nearly a year, previously serving the dairy sector. In his role as an ASM, he will work to develop new and build upon current dealer/partner and customer relations while promoting the BioZyme line of products.

“I look forward to the opportunity to grow with a company with so much research behind it,” Ocker said. “I want to help create distribution channels so more producers have access to our products to allow those producers to see enhanced performance and healthier animals.”

Ocker received his Agricultural Business Management Degree from Penn State. He spent 17 years working in the dairy nutrition industry. He most recently worked for the Cumberland Valley Analytical Services as Director of Operations and Client Relations, where he worked for eight years.

“I am excited to have Cliff on board; he brings a business approach to work along with great knowledge of the ruminant, which will benefit everyone,” said Mike Wadle, Northern Sales Manager for BioZyme.

“I feel like we have barely tapped the market in this area, and we have a lot of opportunity for growth,”Ocker said.

Ocker has three teenage children. In his spare time he enjoys hunting and watching and playing sports.

As an ASM, Ocker will promote sales of BioZyme products and support the company’s dealer/partner network in New York, Pennsylvania and Vermont. BioZyme’s supplement brands include VitaFerm®, Sure Champ®, Gain Smart™, Vita Charge®, DuraFerm® and Vitalize®. For a list of BioZyme Area Sales Managers, visit http://biozymeinc.com/our-staff.