This is How One Person Leads a Company’s Growth

John Jeffrey

John Jeffrey

Faith, passion and sincerity are three traits that have helped John Jeffrey, Stillwater, Okla. ,  become a successful salesperson in the animal nutrition industry. Jeffrey led the team of Area Sales Managers for Biozyme® Inc., in 2017, recording nearly 10% of the company’s sales in his territory that includes Eastern Oklahoma and Eastern Kansas. He was also the leading ASM in 2016 and 2015.

“John is not successful because he is gifted; he is successful because he is passionate, works hard and makes sure every person around him feels important,” said Lisa Norton, BioZyme Vice-president. “These traits make a big difference at BioZyme, and we are very grateful and humbled that he chose to join our family and are more than excited about our future together.”

Jeffrey has more than two decades of experience in the livestock nutrition and sales fields, and brought his passion and work ethic to BioZyme in 2015 when he joined its sales force. He said it is the family atmosphere of the employee-owned animal nutrition company that initially drew him to BioZyme and that keeps him motivated daily. He also appreciates working for a company whose leadership expresses that faith is important to them and isn’t afraid to put others’ needs first.

“It’s a small company where everybody is like a family,” Jeffrey said. “The employees are owners in it, and that gives you more incentive in that what you do every day actually matters.  Everyone you work with matters, and the better everybody does, the better off everyone will be when they are ready to retire. At BioZyme, they really practice doing the right thing, by taking care of others. When you take care of others you are rewarded.”

Jeffrey credits much of his success in sales to his relationships. He has worked in the various sectors of cattle production his entire career and understands what is important to his customers. He understands the industry and can talk comfortably with his customers to help them with their challenges and minimize their risk, which in return helps them turn a profit. His past experiences working on cow-calf, stocker and feed yard operations help him understand his customers’ needs and discuss their challenges. BioZyme also provides the resources he needs to find out answers to questions he doesn’t know.

But Jeffrey said perhaps his most important relationship is one with the Lord.

“I would contribute my success to nothing I do, but I have a God and Savior that takes care of me. If it weren’t for Him I wouldn’t have the successes I’ve had,” he said.

Jeffrey earned his bachelor’s and master’s degrees in Animal Science from Oklahoma State University. His past employers include Cargill Meat Solutions (formerly Excel), Eli Lilly and Novartis. Although he worked retail in high school, he never imagined that sales would be his career path.

“What I planned to do after college and what I ended up doing are two different things,” Jeffrey said.

Although the beef industry makes up the majority of his customers, he does have a diverse customer base. His territory is everything east of Interstate-35 in Kansas and Oklahoma, and includes some smaller dairy herds, poultry and swine operations.

Jeffrey offers two pieces of advice that are key whether involved in sales or not. Always say thank you. And always follow through.

“Always thank someone for their time if they are willing to give it because time is their most valuable asset; they don’t have to give you any. Once people understand you can be depended on, you’re sincere, and you can get things done, that starts the relationship, so it can continue to grow. I want to make sure things get done right and get done right now.”

Jeffrey is just one of 17 ASMs for BioZyme, with headquarters in St. Joseph, Mo. To learn more about BioZyme or to find the ASM or dealer nearest you, visit:

Vitalize Marketing Internship

BioZyme® Inc is looking for a Vitalize Marketing Intern for this summer. The intern has the opportunity to work closely with the marketing team to assist with the creation and implementation of marketing strategies within the performance, rodeo and hunter jumper disciplines. This internship will last approximately 10 weeks during the summer. These strategies will include event, partnership and social strategies.


    • The intern will work with closely with various marketing team members to create and implement marketing strategies for our equine business.
    • Help develop a marketing plan that reaches the performance horse, rodeo and hunter jumper disciplines and encompasses event planning, partnerships and social media.
    • Participate in marketing strategy planning meetings.
    • Conduct market research and online data analysis
    • Assist in developing content that includes blog posts, news releases, photos.
    • Submit weekly progress reports to the Director of Strategic Marketing


    • College student who has completed at least two years of undergraduate studies in the areas of agricultural journalism, marketing or public relations
    • A working knowledge of the equine industry is preferred, but not required.
    • A willingness to learn and understand the benefits of the Vitalize Equine line.
    • Competencies (Preferred):
      • Problem Solving Skills, Strong Communication Skills, Planning & Organizational Skills
    • Required Skills
      • Strong interpersonal and communications skills, public speaking and technical writing.
      • Must be willing to reach out to various groups of people, and communicate our needs and goals.
      • Ability to effectively work as a part of a team and independently.
      • Ability to respect and follow direction of superior.


Interested candidates should submit a cover letter, resume and two letters of reference by February 15 to Jackie Lackey, Director of Strategic Marketing, at

Sure Champ Marketing Internship

BioZyme® Inc is looking for a Sure Champ Marketing Intern for this summer. This 4-week long internship position will focus on the preparation and execution of events leading up to and at the Junior National Hereford Expo. The internship runs from June 18 – July 13, 2018. BioZyme will work with the intern to accommodate housing needs during the short time he or she is in St. Joseph.


    • The intern will work closely with the Event & Training Coordinator.
    • Assist with the preparation and execution of Sure Champ, Vita Charge and VitaFerm promotion and education at the Junior National Hereford Expo.
    • Participate in planning meetings to strategize for the maximum exposure during the NJHE, both in person and online.
    • Pack and unpack booth supplies and materials.
    • Conduct booth set-up on-site and work the booth during the event.
    • Complete public Relations responsibilities as needed.
    • Perform post-event customer follow-up and event evaluation
    • Submit a final evaluation of the internship and the event to the Director of Strategic Marketing


    • College student who has completed at least two years of undergraduate studies in the areas of agriculture, marketing or public relations.
    • A working knowledge of the show livestock industry is preferred, but not required.
    • A willingness to learn and understand the benefits of the Sure Champ, Vita Charge and VitaFerm brands and product lines.
    • Competencies (Preferred):
      • Problem Solving Skills, Strong Communication Skills, Planning & Organizational Skills
    • Required Skills
      • Strong interpersonal and communications skills, including public speaking.
      • Must be willing to relate to customers and potential customers of all ages.
      • Ability to effectively work as a part of a team and independently.
      • Ability to lift heavy boxes and bags.
      • Ability to respect and follow direction of superior.


Interested candidates should submit a cover letter, resume and two letters of reference by February 15 to Jackie Lackey, Director of Strategic Marketing, at

BioZyme® Inc. Hires Shelia Grobosky as Public Relations Coordinator

Shelia Grobosky

BioZyme® Inc. has hired Shelia Grobosky as its Public Relations Coordinator. Grobosky joins the Marketing Team after having worked with the company on a contractual basis.

As the PR Coordinator, Grobosky will work to promote BioZyme and all its brands through editorial placement, media relations and product integration. She will work closely with others on the Marketing Team to ensure that PR efforts are helping to drive traffic to social sites, generating brand awareness, and supporting the company’s goals.

“After working with Shelia for more than a year on a contractual basis, we are ecstatic to welcome her to the BioZyme Marketing Team full-time,” said Jackie Lackey, BioZyme Director of Strategic Marketing. “As a strong advocate for agriculture, the company and our products, Shelia works hard both as a writer and PR specialist to position BioZyme within the animal health and nutrition industry and with consumers. BioZyme is a fast-growing, high-performing company with a big story to tell. Shelia has met that challenge head on and brings an extremely professional and positive approach to every story, relationship and opportunity we have.”

Grobosky has 20 years of agricultural communications and event planning experience. She most recently has worked as a freelance writer and PR specialist. Prior to that she was the Director of Industry Programs for the Illinois Beef Association. She spent 15 years at the American Angus Association where she served as both the Director of Communication and Director of Activities and Events. She has a degree in Agricultural Journalism with a minor in Animal Science from Kansas State University.

“I am excited to join the BioZyme team on a full-time basis,” Grobosky said. “Their continual growth is indicative of the success of the company, but just as important are the people and the products that make up the company. BioZyme develops products that focus on the health and well-being of animals, but they also emphasize developing leaders in the agricultural industry.”

Grobosky is based in Alexis, Ill., where she lives with husband StanLee and daughter Lily. She enjoys traveling, photography, cooking and attending livestock shows.

BioZyme’s supplement brands include VitaFerm®, Sure Champ®, Vita Charge®, DuraFerm® and Vitalize®.

Investing in Cowherd Fertility Increases Reproductivity and Pounds Weaned

Reproduction is the most important trait in beef cattle production. There are many factors that have a tremendous impact on reproductive performance of cattle; however, nutrition is one of the few factors producers help control. Depending on when nutrients are limited, reproduction is one of the first functions to be sacrificed. To meet the nutritional requirements, cow-calf producers have found investing in a mineral program that includes Concept•Aid® will help them see increased rates in fertility and pounds of calves weaned.

In a recent study conducted, pregnancy rates, calving rates and weaning weights from nearly 5,000 breeding age heifers and cows were collected from across the United States. Five breeds from both the purebred and commercial cattle segments were represented, with the data being compared with national cow data from independent studies.

“An animal uses nutrients for lots of different purposes, and reproduction is like a luxury to the animal,” said Dr. Lynsey Whitacre, Business Development and Field Support for BioZyme® Inc., who analyzed the data. “We typically associate nutrients with maintenance and general health, but livestock won’t start putting nutrients toward reproduction until they are available. It’s a luxury to the animal, not a necessity, so if there aren’t extra nutrients there, they won’t even try toward reproduction because they will keep the nutrients to maintain themselves and not maintain the pregnancy.”

The study revealed that females who were fed Concept•Aid showed increased fertility and reproductive success compared to the national average. Pregnancy rates for those on Concept•Aid were recorded at 94%, compared to the national average of 91%. When specific geographic regions are compared, even greater success is seen in Concept•Aid pregnancy rates. For example, the Texas cow-calf standardized performance analysis (SPA) data reports a pregnancy rate of 88.8%, but of the 1,700 cows bred in Texas and reported to the Concept•Aid database, the pregnancy rate is 96.2%. Similarly, in Oklahoma the SPA data reported an average pregnancy rate of 89.4%. The average pregnancy rate of cows in Oklahoma in the Concept•Aid database is 93.8%. These statistics further demonstrate enhanced reproductive success using Concept•Aid with Amaferm® in purebred and commercial cow-calf operations.

“Amaferm helps them digest and absorb the nutrients better that they are already getting, and helps with intake,” Dr. Whitacre said. “The idea behind Concept•Aid is to provide really high-quality vitamins and minerals used in breeding so it helps supplement whatever they are getting from the pasture or whatever their feed source is.”

Perhaps the most significant data in the study showed that Concept•Aid doesn’t only aid in getting cows bred, but more importantly, keeping them bred. In addition to an increase in pregnancy rates while on Concept•Aid, more live calves were born with more pounds of calves weaned, putting more dollars of profit in the producers’ pockets if they sell at weaning. Cows on Concept•Aid had a birth rate of 93.6%, while the national average is nearly six points lower at 87.8%. And at weaning, cows that were fed Concept•Aid, weaned a calf that weighed, on average, 590 pounds, compared to the national average of just 531 pounds.

“With weaning weight, we saw quite heavier calves coming off our Concept•Aid cattle. Not only did feeding Concept•Aid help with the pregnancy, but it also helped the animal maintain itself through the lactation period and helped the calf also,” Dr. Whitacre said. “We wanted to show the positive effects Concept•Aid has on breeding and calving rates as well as the lasting impact it has on the calf, and the weaning weight data helped us understand that a little bit better. Hopefully our customers will see the rewards they are getting for using a premier product like Concept•Aid.”

In addition to the Amaferm advantage, Concept•Aid offers proteinated trace minerals (Copper, Zinc, and Manganese), that play a critical role in reproduction. These are the most stable, bioavailable organic trace minerals on the market. Concept•Aid is also high in Vitamin E, an antioxidant that plays an essential role for general cell wall integrity and muscle repair, and is proven to be helpful in short-term periods of stress. Calving is a stress that requires repair of the reproductive track. Furthermore, Concept•Aid is available in different Phosphorus levels that will complement various grains, by-products, or stored forages you may be feeding.

VitaFerm® Gives Back: BioZyme® Inc., Donates $14,671 to Hereford Youth Foundation of America

BioZyme Inc., Saint Joseph, Mo., donated more than $14,000 to the Hereford Youth Foundations of America at the recent American Hereford Association Annual Meeting. Pictured from left includes 2017 National Hereford Queen Annah Dobson; Crystal Blin, BioZyme Marketing Programs Manager; Lisa Norton, BioZyme Vice-president; Bruce Everhart, HYFA Vice-president; and Steven Green, NJHA Chair.

Hereford producers know that feeding a quality mineral program pays. For the last year, the return has been more than just healthy, growing, productive cattle. BioZyme® Inc., makers of VitaFerm®, and the Hereford Youth Foundation of America have partnered to create the “Feed the Future” program, where BioZyme pledged to contribute $1 to HYFA for every bag or tub of eligible VitaFerm supplement that any American Hereford Association member bought prior to the AHA Annual Meeting.

On Oct. 27, Lisa Norton, Vice President of BioZyme, presented HYFA a check for $14,671, and thanked Hereford breeders for stepping up to the plate and turning in their receipts throughout the year. The presentation happened during the AHA Annual Meeting in Kansas City, Mo.

“Our founder Larry Ehlert always said ‘Feed them as well as you breed ‘em.’  Still, to this day BioZyme believes this is true whether you are talking about cattle or youth,” Norton said. “The Feed the Future program has been another way BioZyme can support the young people and the advancement of the breed. We are excited to continue this program into year two, and we know the opportunity to triple the impact is there.”

Because BioZyme believes so strongly in the future of young people involved in agriculture, they have agreed to continue the Feed the Future program into 2018. Receipts for product purchased and turned in from Nov. 1, 2017 through Oct. 31, 2018 will count toward the 2018 contribution to HYFA.

“Feed the Future has the ability to take the Hereford Youth Foundation of America to the next level, and create more opportunities for Hereford youth in terms or education and leadership. BioZyme is such a big part of our past, and now this makes them an integral part of our future,” said Amy Cowan, AHA Director of Youth Activities and Foundation.

During the next year of Feed the Future, BioZyme will include Vita Charge® Stress Tubs in its list of products eligible for the program. Other qualified products include Concept•Aid®, HEAT®, Cattleman’s Blend™, VitaFerm 30-13% Protein Tub, Roughage Fortifier® and Sure Start® Pellet. For more information about Feed the Future, contact your local VitaFerm dealer or your Area Sales Manager, found here:

BioZyme® Introduces Vitalize® Ambassador Emily Miller

Emily Miller

(SAINT JOSEPH, Mo., Sept. 20, 2017) Keeping a work-life balance in check takes effort, but setting realistic goals and making both her health and her horses’ health priorities has allowed professional cowgirl Emily Miller to take the rodeo world by storm this year. BioZyme® Inc., is excited to announce that Miller is one of its newest Vitalize® ambassadors.

“I’ve always had a need for speed, so that is how my involvement in the sport of rodeo evolved,” said the animal loving Kansas native who now resides in Weatherford, Okla.

And, when she says speed, she means it. Miller is currently ranked in the top 15 in the sport of barrel racing, with the dream of making her first appearance as a National Finals Rodeo contestant in Las Vegas later this year.

But being ranked in the top 15 hasn’t happened overnight, nor has it come easily. Miller works full-time as a registered dental hygienist, and therefore typically only competes on weekends. However, with high-quality, healthy horses she has been able to achieve the goals she set for herself: win the Prairie Circuit, check; win the RAM National Circuit Finals Rodeo in Kissimmee Fla., and qualify for Calgary Stampede, check, check; perform well at Calgary and Cheyenne, check, check. One goal at a time, and one day at a time is how this young cowgirl balances her profession and her passion.

Miller started using the Vitalize High Performance pellets on Jet, one of her more nervous horses that is ulcer-prone, to see if it would make a difference. After about 30 days, she noticed a healthier, calmer horse with a shinier hair coat. She introduced the supplement to the rest of her horses to keep them healthy and performing.

“A happy horse is a horse that’s going to perform, and if they are not 100%, they can’t do their job. In a competition like professional barrel racing, you must have your horses at their best all the time. If you don’t have your horses at their best, somebody else does,” Miller said. “Being reassured that my horses have that Vitalize supplement and they are feeling good is one less thing for me to worry about. If they aren’t feeling good, and time comes down to a one-hundredth of a second, everything counts. So, you have got to have them tip-top and ready to go.”

“I’ve known Emily since she was such a little girl they had to glue blocks of wood to her stirrups so she could reach,” said John Jeffrey, BioZyme Area Sales Manager for Oklahoma and Eastern Kansas. “She works hard, has first-rate character and will represent our company and our brand with poise, grace and humility.”

As a Vitalize ambassador, Miller will represent and promote the brand at various rodeos and equine events. She is a firm believer in the products and feeds the Vitalize Equine High Performance pellets daily and uses the Vitalize Equine Recovery Paste when she travels long distances.

“Your horse’s health and well-being is a game changer. You’ve got to prioritize that if you want top-performing equine athletes,” Miller said. “This company has done its research and really has a top-quality product that is necessary if you want to have a chance competing at a top level. You owe it to yourself and your horse to give them the best chance to do that.”

For more information about Vitalize products, or to find a dealer near you, visit

BioZyme® Inc. Launches Master Dealer Training Program

It takes a team to succeed in business, and that team should be informed about the products and services you offer. In a 2015 Facebook survey of nearly 580 livestock producers who use supplements, 48% of them said they expected their dealers to have product knowledge and be able to assist with feeding recommendations.  

In an effort to fulfill that expectation, BioZyme created the Master Dealer Training Program to equip its dealers with product information and keep them trained, all from the comfort of their own computers. Since its inception this summer, 23 dealers across the country have completed the program. 

According to Lessonly, a leader in modern learning software development, productivity increases by 22% when employees are properly trained. That means productivity of one employee who makes $30,000 per year, could increase $6,000. Taking the time to train your employees is a good investment, especially if you multiply that $6,000 by the number of employees you train. 

“The Master Dealer program is an easily accessible place to log on and learn about our products and the industry at your own speed,” says Erin Creason, Inside Sales Coordinator at BioZyme. “The consumer has asked that when they go to purchase product that the dealer has product or will order product in a timely manner and has product knowledge and is able to make a recommendation. By becoming a Master Dealer, you’re able to do both at the same time! Whether you sit down and complete the training or have your staff go through our training modules, we’re all multiplying our efforts.”  

The program, which offers online training is one way to keep dealers knowledgeable about the various products, their uses and BioZyme services. A variety of learning modules covering topics from Amaferm® and stocker cattle to commercial poultry and horses are available. After each brief training video, there is a quiz for the participants to take. After all quizzes are passed and all other requirements are completed, the dealer will receive Master Dealer recognition.  

In addition to completing the training modules, other requirements to meet the Master Dealer designation include having at least two employees for each dealership complete the training (unless there is just one person involved with the dealership); stocking four of the five following brands: Sure Champ®, Concept•Aid®/HEAT®, Gain Smart®, Vita Charge® or Vitalize®; and completing two courses in continuing education training each subsequent year. 

Once a dealership has completed all the requirements for Master Dealer, it will be recognized and marketed as such. It will receive a special designation on the Dealer Locator page on the website, signage with the Master Dealer designation will be provided to the store; and employees who complete the training will be given a special jacket with the Master Dealer logo on it.

BioZyme works hard to give their dealers every opportunity to learn and grow with the company. The Master Dealer program is just one example of the resources created to ensure dealers have access to both people and tools necessary to grow and flourish.  

To locate a Master Dealer near you, go to 

BioZyme® Introduces Vitalize® Ambassador Whitney DeSalvo

Whitney DeSalvo

(SAINT JOSEPH, Mo., Sept. 14, 2017) Success is the result of working hard and striving to make yourself better than you were the day before. That is why BioZyme® Inc., is excited to announce Whitney DeSalvo, Springfield, Ark., as one of its newest Vitalize® ambassadors. 

“Whitney is probably the best female roper there is,” said Chris Kyle, BioZyme Area Sales Manager representing Arkansas, Louisiana and northeast Texas. “She rides good horses, practices good horsemanship and has more work ethic and drive to be better every day than any other female competitor I’ve ever met.” 

As a Vitalize ambassador, DeSalvo, will represent and promote the brand at various equine events. She is a firm believer in the products and feeds both the Vitalize Equine High Performance pellets and Vitalize Equine Free Choice Mineral to her horses daily. Vitalize Recovery Paste is her go-to product for her roping horse, Becky, after a long haul. She will also help coach younger girls interested in roping at various clinics in the future. 

“It’s a privilege to represent Vitalize and I’m thankful to be a part of these great products,” DeSalvo said. “Without my horse’s being 100-percent, I couldn’t do what I do every day. I like how Vitalize makes my horses look. It makes them feel good, and when they feel good, they perform well.” 

The 22-year-old DeSalvo, whose mom also was a successful rodeo cowgirl, has been roping since she was 8. She is currently leading the standings in both the WPRA and the USTRC Cruel Girl circuit, with a nearly $22,000 lead in the WPRA standings. 

“All three of my horses look better since I started feeding Vitalize. They are staying filled out, and they are staying chilled out, which is the Amaferm® working to make their gut process feel better. I can tell when my mare’s stomach is bothering her, and she doesn’t want to perform, but I haven’t had those problems since I started her on Vitalize,” DeSalvo said. 

For more information about Vitalize and that good gut feeling, visit 

BioZyme® Hires Dr. Lynsey Whitacre as Equine Business Development & Field Support

(SAINT JOSEPH, Mo.July 24, 2017) Dr. Lynsey Whitacre has been hired as the Equine Business Development & Field Support for BioZyme® Inc., based in Saint Joseph, Mo. She recently completed her doctorate in Biological Information Sciences at the University of Missouri. 

In her role, Dr. Whitacre will work with Area Sales Managers and dealers to expand product knowledge and grow market share of the Vitalize® line of products specifically formulated for the equine industry. 

“We are extremely excited and honored to have someone with Lynsey’s extensive background in the equine industry on our staff,” said Alan Lee, Southern National Sales Director. “She brings a lot of relevant knowledge about the equine business to our team. Not only is she highly educated, but she’s spent her lifetime gaining hands-on, practical experience as well.” 

Dr. Whitacre has a life-long passion for horses and all animals. She started riding when she got her first pony at just 2-years-old. She currently shows three jumper horses, and competes across North America with them. She has been an avid Hunter Jumper for more than half her life. 

She earned her bachelor’s degree in Animal Science from the University of Nebraska and a master’s in Animal Science from the University of Missouri. Her doctoral research focused on animal health and genetics, and she collaborated on projects with the U.S. Fish & Wildlife Services, U.S. Geological Survey and groups in Italy. 

“Through all the work and research I’ve done, I’ve enjoyed learning how to keep animals healthy in a natural way,” Dr. Whitacre said. “Whether it’s a cow raising a calf or a horse performing, keeping them healthy so they do their best for us is really important.” 

To learn more about Vitalize equine products or to reach Dr. Whitacre, visit