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Crystal Blin grew up on her family’s purebred Simmental farm in Alberta, Canada and was actively involved in 4-H and showing cattle. Livestock judging teams led her south to Butler Community College and Kansas State University. After graduating KSU with degrees in animal science and agricultural communications and journalism she joined the American Angus Association, working her way up to Assistant Director of Public Relations. Crystal left that experience in 2011 to begin as Sure Champ Brand Manager for BioZyme. In 2014, Crystal assumed the role of Director of Marketing.
Crystal and her husband own and operate JJB Cattle Co., where they raise purebred Hereford cattle and crops in Northeast Iowa.