March 2018 - Page 2 of 2 - BioZyme Online Dealer Center

Asking Questions To Attract Their Attention

Often, we hear dealers say, “the products sell themselves.” But how do our products get sold to new customers or those who are a little skeptical? We need to know our customers’ needs and understand exactly what they are trying to achieve.

The best way to get to know your customer or a potential customer is to have a conversation with him or her. Discover what goals they have set forth and listen. You will likely need to lead this conversation because most people, especially in agriculture, don’t like to talk about themselves or share too much information. And, your questions will have to be more of a conversation than an interview, seeming more natural than just a list of predetermined questions you have with hopes to make a sale.

People don’t always know what they want. However, they usually know what they don’t want. Use these 10 questions to help you start a conversation to attract new customers to your business.

When it comes to (segment of industry person is in) what is your biggest challenge or hurdle you face when trying to meet your goals?
Which of your needs are not currently being met?
What products/services do you value the most?
How can the products/services you use be improved?
What is one area of your business you need to improve on? And how can I help you make those improvements?
What features of a product/service make you annoyed?
Would you be willing to invest more in a product/service if you knew the ROI would be greater than what you are currently experiencing?
What opportunities or benefits are you willing to pay more for?
At what price does my product or service provide great value to you?
Have you ever thought, “if only a company like ours could do [BLANK] for me, life would be so much easier?” …Tell me about BLANK and how you would find it useful.

Once you have a conversation started, really listen to the potential customer’s answers. Does it sound like you have a product or service that is needed by this person at this time? Great! Then it is time to start talking about your products or services to make a sale. Don’t talk about products or services that aren’t relevant, but show that you genuinely care and respect the person’s needs and desires by telling them how you can help their operation. The number one thing that attracts new customers is showing respect and a genuine concern/interest in people.

Keep your Canine Companions Healthy: Give them the Amaferm® Advantage

Man’s best friend, the dog, has become a more integral part of most of our everyday lives. As veterinary care and technology evolves, dogs are living longer, healthier lives. As dog owners and lovers, we can help support this healthy lifestyle by providing adequate nutritional and digestive support.

Dogs are monogastrics, but unlike pigs and humans, are primarily carnivorous. In order to digest animal fats and proteins quickly and efficiently, dogs have short, acidic digestive tracts. Compared to other animals, dogs release a higher amount of hydrochloric acid, which aids in the breakdown of proteins and helps kill off any bacteria that could be found on raw meat. They also digest their food more quickly than animals that are herbivorous because plant material takes longer to break down. A longer digestive process is also associated with a longer digest tract. Therefore, dogs have a very short digestive tract compared to many other animals.

When your dog’s digestive system is functioning properly, the typical meal takes between 6 and 9 hours to pass through the digestive tract. In comparison, the entire digestive process in a cow generally takes more than 24 hours. During this time, the food is reduced into basic nutrients that the dog can absorb and utilize. Carbohydrates are broken down into simple sugars, fats into fatty acids, and proteins into amino acids, all which work to keep your dog looking and feeling healthy.

Common threats to healthy digestion in dogs include eating inappropriate foods or garbage, abrupt changes of diet, intestinal parasites, food allergies, infections, and viruses. When your dog’s digestive system is not functioning properly, the result may be gas, diarrhea or vomiting. For some dog owners, perhaps the most common cause of digestive upset is consumption of inappropriate items such as garbage, manure or hoof clippings.

Whatever the cause, Amaferm^® helps smooth digestion by stimulating microbial enzyme production in the dog’s small intestine. These enzymes help break down food so it can be better utilized by the body. In addition to improving digestion, Amaferm also helps maximize the absorptive capacity of the gut. Several trials in conjunction with kennels, pet food manufacturers, and veterinarians have shown the benefit of Amaferm in increasing digestion and absorption of food and reducing nutrients left in fecal matter. Better digestion and absorption of food means healthier dogs with less digestive upset and less waste!

February 2018 – Letters from Lisa

February is the month of romance, the basis of which is attraction. Of course, this stems from the fact that Valentine’s Day was on February 14. Valentine’s Day is celebrated in most countries and is often chosen as the perfect day to express love and commitment. Besides celebrating Valentine’s with our loved ones, I believe we should also celebrate it at work. Celebrating what one loves about work converts to a culture that is contagiously successful. So, if asked “What do you love about your job?” what would you say?

My top answer would be similar to the 40,000 employee respondents in a Tinypluse survey. I love the people I work beside. They are my family. While not surprising, this answer was given three times more often than the next most-cited reason (freedom, autonomy, flexibility). In my opinion, all of our family (employees, dealers and distributors) are a pleasure to work with and an amazing family. And yes, that means you. You are amazing! You are our family!

I love being a part of something that makes a difference. One of the most attractive parts of our company is our motto, “care that comes full circle.” We take care of the animals, and they take care of us. And I am not just referring to the food they provide. The rise of animal therapy is backed by increasingly serious science showing that social support–a proven antidote to anxiety and loneliness–can come on four legs, not just two. Animals of many types can help calm stress, fear and anxiety in young children, the elderly and everyone in between. Don’t laugh at me for sharing this amazing study from Time magazine:

A stressed-out group of adults were told to pet a rabbit, a turtle or their toy forms. The toys had no effect. But stroking a living creature, whether hard-shelled or furry, relieved anxiety. It worked for people regardless of whether they initially said they liked animals. By the way, rabbits love Vita Charge^® Liquid Boost^®.

I love that everyone on our team is so full of passion. This enthusiasm constantly motivates me to keep going even when I am getting tired. Our employees’ passion amazes me daily, but our customers’ passion motivates me, as I believe passion is the one thing our competition can’t copy. Watch out here we come!

I love the variety. Every day is different, and I get to interact with such varied groups of people assisting with opportunities, challenges and just trying to help out. This variety ensures that I am always learning, and I love to learn and to help others do the same.

In the end this is love in my opinion – – – You don’t feel alive once you get off work, you feel alive while you’re at your desk–or, maybe more precisely, in your flow. If you love your job, you hardly ever look at the clock and end the day surprised you have to go home now.

I would like to end by saying how much I love the future. The opportunity the future brings for all of us is mind boggling, but more importantly the opportunity it brings in the life of the animals we all love enough to stay up all night freezing to death or getting up early to haul them, braid them or blow them out (and yes I know what this is) is a gift from our Lord I can’t wait to watch unfold for our family.