Have Courage to Seize Opportunity

Every one of us has a bad day from time to time. The same is true for our livestock and companion animals. Part of being in the animal nutrition business is being able to offer potential solutions for when those bad days happen for our customers’ animals.

That’s why it’s important to keep some of the most unique products BioZyme® offers top-of-mind. The Vita Charge® line and Vitalize® Recovery Paste are some of the company’s fastest growing products and offer the highest profit margins to dealers.  And, they offer a rapid response to animals’ stress, making them a great product to showcase how effective the Amaferm® advantage is.

Due to the quick response rate of the Vita Charge line and the Vitalize Recovery Paste, they build customer confidence and open the door to more conversations about other products, that ultimately lead to bigger sales. As a dealer, you must have the courage to keep these products in stock and even offer a sample to a customer who has an animal in need. That tube of Recovery Paste or bottle of Liquid Boost® might be the best investment you make in marketing, if it leads to a loyal customer who starts buying and using more products on a consistent, year-round basis.

One example of a customer that started with one of these products is Brenton Feedyard at Grimes, Iowa. The feedyard was first exposed to the Amaferm advantage with Vita Charge® Stress Tubs in its receiving pens. The feedyard has been using the Stress Tubs for five years now, and typically puts two of the 200-pound tubs in the larger pens that hold up to 120 calves, and one 200-pound tub in the smaller receiving pens that hold 40 head.

“Some cattle blow through it a little faster, and we think it’s because they need it more. Some hardly go after it at all. It works great for us,” said Devon Keller, manager at Brenton Feedyard. “The Amaferm product has worked really well for us. We started with the tubs and felt like we saw a really big response from them. And now we actually feed the Digest More pellets – we double the rate for the first 30 days when receiving cattle.”

Although the calves only get Amaferm for the first 30 days at the feedyard, Keller said it has helped the calves get started on the right foot. They are overall healthier, and he says they treat on average, 50% fewer calves – a big labor savings for an outfit that feeds 3,000 head, farms 2,000 acres and only has three employees.

“When we get more Amaferm into the gut, we are getting more health into the gut. Some of the cattle are in rough condition when we receive them and just learning to eat. Most cattle that don’t go to the bunk will still go to the tub, and that’s what we like about the Stress Tubs,” Keller said.

Keller is just one example of a customer who learned about Amaferm and keeping the gut healthy, thanks to the Vita Charge Tubs. Now, he is a believer, who keeps ordering more product.

One of the greatest things about Vita Charge, is it can be used across species. The various applications for each production scenario, along with the rapid response make it a great “starter” product or door opener.

Be courageous. Offer a solution for a stressed animal and watch your customer list grow.

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