There is no task too big or too small for Paul Delbridge when it comes to his customers. And when they make a request, his mission is to make sure their needs are met. The owner of Paul’s Feed & Seed in Faith S.D., had such a request last year, and with the help of his Area Sales Manager Guy Rusche, the mission was accomplished.
Delbridge had two customers, Ryan Vig and Bart Carmichael, come to him and ask for him to produce a range cake that included a complete mineral package. The customers were already feeding VitaFerm® Concept•Aid® 5/S but wanted it to be part of their range cake. Delbridge said that many feed companies offer a cake or cube with a partial mineral package, but that is not what his customers wanted. So, he and Rusche went to work.
“I knew the Farmers & Rancher’s Co-op made a cake out of dried distiller’s grain, and that is what they wanted,” Delbridge said. “So, I contacted them to see if they could add the Concept•Aid to it, and they said they could.”
Just 280 miles south of Faith in Alliance, Neb., the Farmers & Rancher’s Co-op makes the range cakes with the ingredients that the customers were looking for. Delbridge said the two customers had good luck with the product last year. One customer is a cow-calf producer and the other was developing coming-yearling bulls. He predicts the product will be even more popular this year when producers in his area start feeding the range cake – typically November through March.
“The way we figured it, this was even more cost-effective feeding in the cake versus as a free-choice mineral. Plus, we know each animal was meeting their daily requirements by eating the cake,” Delbridge said.
Although this was his first “special request,” Delbridge was glad he could find a solution for his customers. He’s always glad to find a way to help the producers in his area achieve their goals.