Promote Where it Matters Most

It is very apparent that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts,” the percentage of followers a company reaches organically continues to decrease. While it is possible to slightly improve this percentage through higher quality content, Facebook advertising offers more effective ways to improve post viability, for a price of course.

Facebook advertising allows companies to choose a post and have it distributed in the news feed to anyone they want, based on interests, demographics, etc.

Before you get started, it’s important to have specific goals and understand the different options and ad types available to promote a post on Facebook. There are many reasons to boost a post, including:

  • Increasing brand awareness
  • Increasing brand engagement (shares, comments, likes)
  • Boosting website traffic
  • Promoting new content or blog posts

Use your budget most effectively by following these guidelines for boosting a post on your Facebook business page:

MAXIMIZE TARGETING OPTIONS

It’s easy to boost a post. It’s hard to effectively boost one. The key lies in who you are targeting. Based on the goal, you have the ability to target anyone you want on Facebook. When boosting a post, Facebook offers specific targeting options including: audience (fans and/or friends of fans), location, age, gender and interests.

If the post is focused on information only relevant to current fans, it’s important to target only those people. On the other hand, if the goal is to interact with potential new customers, that needs to be reflected in the targeting.

FOCUS ON QUALITY IMAGES AND VIDEO

There is no way to stress enough the importance of having a high quality image or video tied to a post. When boosting a post, especially to users who might not be familiar with the brand, the image will be the first piece they see. It needs to be eye catching and engaging at the same time.

If using an image, make sure it is appropriately sized. If these dimensions are not followed, Facebook will resize them, causing images to look less attractive. An image 1200px by 900px is a safe bet. You can find ideal image sizes for all the Facebook Advertising campaigns at: https://www.facebook.com/business/ads-guide/post-engagement/photo. It is important that all images are high quality to avoid blurry and distorted messages. Most importantly, if you plan to pay for a boosted post, you must follow the 20% text rule. While organic posts do not need to follow the 20% text rule (only 20% of an image can include text), boosted posts do.

UNDERSTAND ALL AVAILABLE OPTIONS ON FACEBOOK

Facebook offers a variety of different advertising options. While they make it easy to boost a post and move on, it’s important to know what options they have and see if there is one better suited for the target audience and goals. Visit www.facebook.com/business/ads-guide for a breakdown off all the different advertising options.

While boosting a post may seem as simple as pressing a button, there is a lot more to consider in order to effectively use it and see results. To avoid irrelevant clicks and visitors, advertisers need to understand who they are targeting, what the goals are, and why users should care about the post.

Financial and Productivity Apps to Keep You in Check

Your iPhone can be a powerful tool for business – or a complete distraction. The key to any software program or app is finding the right match for your specific needs or deficiencies and then committing to using the tool so you can take advantage of the benefits. The following are a few apps that may be able to enhance record keeping systems, automatically sync income or expense data with your financial software, increase communication and transparency with your team and boost productivity.

Xpense Tracker
An all-inclusive expense tracking and reporting application for dealers wishing to track their expenses and mileage. It’s power does not end at the iPhone but extends to the desktop by allowing emailing or exporting of the expense files and accompanying photo receipts directly to the desktop.

  • Quickly snap shots of receipts for easy scans and financial tracking.
  • Track your mileage in real time by using your device’s integrated GPS.
  • Export your records in .PDF and .CSV file formats.

Hours Tracker
Need a way to track your time or an effective tool for employees to use so they can send you time reports? Clock in and out as you work. Or, add entries yourself in just a few quick taps. Time entries are automatically created when you clock out.

Easily review your past entries, grouped by day, week, month or pay period. You can easily export your data by job, date or selection. Choose to export as a text summary or in spreadsheet-ready CSV format.

SLACK
All your team communication in one place. Slack is a new way to get more done, spend less time in meetings and reduce email.

  • Real-time messaging and file sharing for one-to-one and group conversations.
  • Powerful search and archiving, so you can find information easily.
  • Instantly syncs across all devices.
  • Configurable notifications for desktop, mobile, and email.
  • Proven to make your working life simpler, more pleasant, and more productive.

Quickbooks Payment Pro
GET PAID QUICKLY … ANYWHERE, ANYTIME. Plug the card reader into your iPhone or iPad and swipe credit cards quickly and securely. Or, if you don’t have a card reader, you can always scan a card with your camera or key in the card details directly.

Your customer signs right on your device to authorize the payment. Then, you can email or text a receipt to your customer. Accepting a payment takes just a few taps from start to finish.

Wunderlist
Wunderlist allows dealers to access their to-do lists from almost anywhere. Star important tasks, create multiple lists, sort by due date and priority and add tasks via e-mail.

Since multiple parties can edit lists, the app doubles up as a collaboration tool that works across desktop and mobile.

Freedom – Reduce Distractions
With so many distractions and possibilities in your digital life, it’s easy to get scattered. Freedom blocks digital distractions so you can be more productive. Start a Freedom session, and you’re blocked from all distractions on your phone or tablet. Freedom gives you peace and quiet, so you can accomplish more.
Rescue Time: Android alternative

Digital Punch Card

Technology has come a long way. It’s great when it works, but more importantly, to work it must be easy. Retail outlets have used promotions and customer loyalty programs for ages to drive sales and repeat business, but often these programs are difficult to manage for both the store staff and the customer. However, there is an innovative program available that automates the management of rewards points and makes communicating with your customers easy!

Here are some examples:

  • Buy 10 bags of Sure Champ® and earn a show stick, pig whip or brush.
  • For every 10th visit to the store where you purchase $50 or more, earn a free gift.
  • Come in on your birthday and receive $10 off your purchase.
  • Earn double loyalty points on Tuesdays.

These types of incentives are appealing to those customers who enjoy a bonus, and if done strategically, can be an effective way to ramp up business on specific days that may normally be slow or to promote slower moving products. Additionally, it’s a great way to stay in front of your clients and market in a fun way.

OptSpot (www.optspot.com) combines customer loyalty and text message marketing to increase customer frequency, connect with customers and drive instant revenue. Customers simply sign-up & check-in using their mobile phone number. Points are automatically tracked & rewards are earned based on points. Re-connection is automated and done through text messaging.

Some Cool Features
Customer Loyalty: Using a mobile number to track points and rewards is easy. Customers either enter their number into the tablet or you do it on your point of sale checkout system for them. Points are tracked and rewards are earned automatically.

Auto-Engage: Reconnecting with your customers automatically based on frequency is nearly impossible without innovative solutions. This text program will send a text message to those customers who have not visited in 30, 60 or 90 days inviting them back more often.

Text Message Blasts: Being able to get your message in your customer’s pockets can drive instant revenue. Send limited time offers, promotions, etc. and watch your business grow.

Collect More Data: Collect important customer data and add them to your own
customer relationship management (CRM) software through an automated text call to action.