Community Involvement Leads to Business Awareness

Giving back to your community and the people within it usually leaves the giver with a great sense of accomplishment and good will. However, if your business and its employees take time to get involved in community events, it will spread that sense of giving even further and spread brand awareness and business loyalty within your community.

While you and your business are making a societal impact, you are also actually doing good things for your business and employee morale. Studies have shown that a business’s involvement in community outreach will actually strengthen employee retention, especially with younger employees who have been taught the value of giving back through school and other organizations. And, while employee retention might not sound like a big deal, it is actually huge when it comes to the cost of replacing an employee. The recruiting, hiring and training process can cost a company thousands of dollars. Here are four other ways you can make a positive impact on your business while helping others in the community.

Increase Brand/Business Awareness

When you get involved in community events, you represent not only yourself, but your business. Introduce yourself that way. Others that you are working with will likely be curious about what you do/make/sell. And chances are, someone you are volunteering with that day will have a need for some good or service you offer. Remember, a majority of households have pets, and BioZyme ® markets canine products. You can also use the opportunity to promote your good will on your company website or social media. Take photos of your employees giving back and put them out on social media or make a display board in your store. Local customers are more likely to do and continue business with companies that are involved in the community.

Connect with the Community

It seems obvious that if you are participating in community service events that you are making connections. But your connections can lead to an amazing network of professionals, potential customers and employees. Maybe you have been thinking about engaging in social media, but don’t have the time, patience or skill set to post everything you want on your company Facebook or Twitter. When you are volunteering your time, you might just find someone who is capable of working on social media on a part-time basis, or you might be able to find other ways to connect by joining professional organizations or service groups.

Make a Difference

In a day where the nightly news is filled with so much bad isn’t it time to make a difference? You never know what the impact might be of a meal served to a shut-in or volunteering for a community Easter egg hunt will mean to a child who might not ever receive an Easter basket. Although giving back is sometimes thankless, the small smiles, hand squeezes and simplicity of knowing you made the difference to at least one person should make you want to give your time and efforts.

Grow Internal Relationships

At the beginning of this article, it was mentioned that employee retention is just one benefit of community involvement. However, if your business can devote a half-day or day to the community, it will give your employees a chance to build greater bonds, come together outside of work and appreciate one another as humans and not just co-workers. Having strengthened relationships outside the company will increase employee morale and leave a positive impression on the employees, giving them a great sense of ownership in a company that supports its community.

Giving back. It’s good for the soul, and it’s good for business. Not only does it feel good to give your time and talents, it might just help you increase company morale and grow your business at the same time.

Leadership Behind the Scenes

Not all great leaders will be recognized with a lengthy title, a big square on the top of an organizational chart or by recognition in the local paper for his or her community service. Some of your company’s best and most brilliant leaders might just work in the back of the building.

It’s true. It takes all types of people to make a business function and it takes all kinds of people to become leaders. And yes, we do need those extroverted leaders who want to set in meetings and make decisions that will impact the business and its employees for years to come. We need the leaders who aren’t afraid to teach others the newest sales and marketing techniques and aren’t afraid to talk to a room of 100 dealers, and we need those leaders who will travel up and down the road to spend nights away from their families to sell our great product.

However, we need leaders that will make things happen that we don’t even think about. Think about the crew in the production plant. They work in there, day after day after day. They know the processes and equipment better than anyone in the building. How many BioZyme® dealers have heard the name Dan Wierzba? Probably not too many raised their hands. Dan is the Director of the Plant. Last fall, he along with Nicholas Fansher, a bagging operator, created an automated Sure Champ® Cattle scoop dispenser with little cost or effort, that would ultimately save the bagging operator hours of time. That is leadership. They saw a need; they acted and accomplished something to improve efficiency. Nobody knows them from a fancy title or a big meeting, but they are leaders.

What if I wrote the name Jody Purvis? A few more of you might recognize her name; she does come to dealer retreat and talks to many of our dealers on the phone. She is the one that makes sure every dealer has supplies; literature, apparel, signage, etc. She makes sure that Action Awards point orders are filled. She works with the BioZyme staff to make sure they have supplies for trade shows and meetings and she rarely says “no” when asked to complete a task. She is at the office early and often stays late. She knows the ins and outs of the company, and she will spend time on the phone with new hires to make sure they get the training they need to complete an expense report correctly. That is leadership. She is there to help. She gets tasks accomplished. She doesn’t always get extra praise or recognition, but she is a leader.

Leadership is not solely a title or a position on an organizational flow chart. Leadership is an action; it is often a sign of passion for helping others and doing the right thing. If you have the right people in the right positions, even the most non-public of your employees can demonstrate their leadership skills and help your business grow.

Effective Leadership Boosts Performance

It’s no secret, “effective leaders outperform ineffective leaders every time.” That is the conclusion of Douglas Day, 30-year leadership consultant and author. He further states that if companies are going to succeed, the CEO or person of highest leadership needs to work to develop leadership skills throughout all levels of the company. Here are three truths that Day offers about leadership and how this trait will help your business grow.

• Leadership is a sustainable competitive advantage. Leaders must develop at a rate that keeps pace with accelerating global change. Development challenges our most cherished beliefs and assumptions. Business performance is directly tied to effective leadership, and the most effective leaders are conscious, authentic leaders. The top leader in any organization should be the most effective, authentic leader, and keep current with changes in the industry, with technology and in business and setting an example for the others that work in the company.

• Authentic leaders create cultures of commitment.“Most people enthusiastically support only what they’ve had an active hand in creating. Disengagement is a huge financial cost, as it deadens spirit, passion, innovation, purpose and commitment,” Day writes. Great leaders are all inclusive. They make sure they offer opportunities for all employees to offer input, especially in their specific areas of expertise, where efficiencies could increase, or production costs could be lowered. The more included the employees are, the more commitment they have to the company.

• The best top leadership teams are all about results and relationships. The best teams leverage tremendous business capability, tap into deep wells of personal and collective knowledge, actively seek strategic interdependencies and relationships, and function together in a circle of key leadership processes. Top teams should ask the question: how effective are we individually and collectively as leaders? How do we know and what are we going to do about it?

Day further states, “Great leadership is a competitive advantage, and high performance is achieved and sustained through effective leadership practices applied with discipline over time.”

Now, what Day isn’t saying that is just because you have a great team of leaders means your business will grow automatically. But since those leaders are training those employees similar business, marketing, communication and leadership skills that the entire team will put into practice, then the business will grow.

Once you have these leadership skills four things must happen for your business to grow.

  1. Execute your strategy. You know the plan. You’ve got the skills. You’ve set your sales goals. Now, it is time to put those plans and skills to work to achieve your goals.
  2. Business Rhythm. Day defines this as the “management cycle of leadership processes designed to: track progress against strategy and planning; review status on operational results through clear key metrics; update the strategy regularly, and ensure action is being driven by insight based on relevant, current information, and is focused on achieving the vision. Senior leaders need to build discipline and depth into their leadership process and management cycle, to achieve accountability, predictability, ongoing learning, renewal and sustainability.”
  3. Operational Performance. Organizations should develop simple processes that are internally efficient, locally responsive and globally adaptable. Complexity is removed from the customer experience to enable them to engage you in ways that are both well-designed and sustaining.This means continually making improvements, increasing efficiencies, developing new products and strategies.
  4. Strategic Communication. Nothing happens in business without conversation. This can be conversation between customer and employee; employee and employer; employer and board member. Every sale, new product development or product enhancement happens because of a conversation that started somewhere.

Leadership. It starts at the top, and those businesses with the most effective examples of a great leader will show performance and growth. They will implement their strategies through their business rhythm, evaluate their processes and continue the conversation to grow into the future.

Information for this article curated from: https://leadershipcircle.com/en/business-resultsand-effective-leadership-effective-leaders-outperform-ineffective-leaders-every-time/