Take Action: Creative Thinking Helps You Grow and Earn

There are several traditional methods to grow your business. However, BioZyme® offers support to its dealer network for its marketing and outreach efforts and rewards dealers enrolled in the Dealer Rewards Program for their creativity and their efforts.

Area Sales Managers, the Outreach Support Center and the Marketing Team are all available to assist dealers in their marketing and promotion efforts. Brainstorming with these groups will help you find some creative and unique ways to grow your business. You will also find resources that are readily available for your use, like online posts using Promoboxx or mailers and print advertisements.

Some of the most inventive methods of promotion are the results of creative thinking on behalf of a dealer and his or her ASM. Digital billboards, signage at local livestock auctions and targeted producer meetings focused on specific audiences are all some “out of the box” methods to help promote your business.

Year-end Planning

As the end of the year approaches, you will want to think about ways to spur end-of-the-year sales and thank your customers. This might be with a customer open house, a newsletter to talk about calving preparedness or a producer meeting to talk about products. Remember planning these in advance is always a good idea, and the BioZyme staff is available to help.

In addition to growing your business, you can also earn dealer reward points. Dealer Reward points were created to motivate and reward dealers for their participation and efforts to educate and market the BioZyme products. Points can be accumulated through the year for many of the tasks already mentioned. They can also be earned for completing the Master Dealer Training Program, going on a sales call with your ASM, after-hours dealer trainings and much more. Once you have participated in an activity, work with the staff to make sure your points get calculated.

Use the information in the Online Dealer Center to see a complete list of activities that can earn reward points. But, don’t be afraid to propose an idea that isn’t on the list. We always love to hear your original ideas and get especially excited to share them with other dealers. Those new ideas will earn you points as well.

Once you have points, you can redeem them for a variety of items, from caps and jackets representing the various product lines to gift cards, an iPad and even a show box. Points accumulate during the year and need to be redeemed by Jan. 31 the following year or they are wiped out. The rewards make great gifts for customers, employees and even nice swag to keep for yourself to wear with pride as you promote your business.

Get creative with your promotion. Brainstorm with your staff, family members and the BioZyme team that is here to help you. Take action. Earn rewards. Watch your business grow

Thinking Like Your Customer Helps Build Business

As the year winds down and you’re examining those sales figures, trying to decide how to best get over the hump and build some new business to reach your goals, one thing should come to mind: treat your potential customers like you would want to be treated. In other words, gone are the days of the hard-sell, and here are the days of thinking like your customer would think to solve their challenges.

John Jeffrey, BioZyme® Area Sales Manager (ASM) for Oklahoma and Eastern Kansas, said there are three points to consider when talking to potential customers and trying to develop new accounts. Thinking like a customer is key so you know what his or her challenges are and how the products can help, but first, you must build a relationship with the potential customer.

Perhaps statesman Abraham Lincoln would have been a great sales trainer back in his day. He once said, “When I get ready to talk to people, I spend two thirds of the time thinking what they want to hear and one third thinking about what I want to say.”

Potential customers are just like you. They value their time, want to have a relationship built on trust and understanding, and appreciate the follow-up that isn’t too bothersome. Put yourself in their shoes to start developing business.

  1. Identify a need. Jeffrey said when a producer approaches him at a trade show, meeting or even calls him on the phone, the first thing he does is visit with the person to discover the gap in his or her program. This is the foundation for a relationship built on trust and further understanding their needs. Ask the questions: What are your goals? Are you meeting them? If not, what is missing? Discovering the challenge will help put you in that producer’s shoes and understand further what the frustrations are and what supplement can potentially fill the gap.
    “You won’t get anywhere if you just start providing them with a lot of information. First, you’ve got to make them realize they have a challenge and that they need something to fix that challenge,” Jeffrey said.
  2. Consider their time. Jeffrey reminds all salespeople, that nobody owes you time, so make the most of their time when you are visiting with potential and current customers. One way to make the most of your time and theirs is to leave your phone in the car. The one exception is if you are expecting a very important call, such as receiving word on a family emergency, and then, silence your phone and explain to your client before your meeting that the only way you will take a call is if it is of the upmost urgency and that you are expecting that type of call.
  3. Follow up. “Persistence pays, but don’t be annoying,” Jeffrey said.
    He said he likes to follow up with potential customers, and though he doesn’t have a set schedule, he does like to be persistent and available to answer further questions, especially in today’s competitive mineral market. Once again, he puts himself in his customers’ shoes, and thinks about how often he’d want the follow up or how he’d want his questions answered and makes sure he is available to answer questions.

Perhaps statesman Abraham Lincoln would have been a great sales trainer back in his day. He once said, “When I get ready to talk to people, I spend two thirds of the time thinking what they want to hear and one third thinking about what I want to say.”

Potential customers are just like you. They value their time, want to have a relationship built on trust and understanding, and appreciate the follow-up that isn’t too bothersome. Put yourself in their shoes to start developing business.

Critical Thinking Can Grow Your Business

Meetings can be one of the best ways to work collaboratively to help grow your business and work ON your business, if you structure them correctly, involve the right people and ask the right questions. As Lisa referred to in this month’s letter, the best way to advance your business is in the dining room, looking toward the future, and not necessarily dwelling on the past.

Another way to look at working ON your business is through critical thinking sessions or brainstorming meetings. According to the website, www.barefootbrainstorming.com, there are several ways to make your next strategic planning session productive and move your business forward.

  1. Have an agenda. Have a list of goals that you want to accomplish during the set time of the meeting. The agenda shouldn’t be too specific, but the end results should answer the questions of who will be responsible for achieving the assigned duties or tasks.
  2. Value time. Make sure you have a start time and end time and keep track of time throughout the meeting. Time is a valuable asset, and if the participants know the meeting will start and end on time, with plenty of short breaks to check email and return calls, they will be more focused during the actual meeting time.
  3. Put away the PowerPoint. Nothing is more boring than seeing a screen of numbers and charts flash before the attendees’ eyes, only for a brief amount of time. And, the focus is drawn away from what is being discussed and rather diverted onto copying the numbers onto a notebook. Instead, print out notes, provide colorful pens, markers and colored pencils for notetaking, as the colors are soothing, and help promote creative thinking.
  4. Play. Some of the most productive meetings will include small toys or gadgets to engage all five of the senses because according to one blog site, “when we engage both our left and right hands simultaneously, we use 80% of our brain power!” The blog recommends the following for each of the senses:
    • Sight – colorful toys, pictures, and crayons.
    • Smell – Play-Doh, and Mr. Sketch scented markers.
    • Touch – tactile toys (slinkies, legos, pipe cleaners, and Play-Doh).
    • Sound – music.• Taste – candy bags including chocolate, caramels and gummy bears.
  5. Encourage participant engagement. Invite people from various teams or departments to the meeting for a fresh perspective, but let your expectations be known. Everyone should participate. And, every idea has some merit, even ones that seem a little far-fetched, can be responded to like this, “yes, and then…” building on an idea to get a different, but positive outcome in the future.
  6. Assign a recorder for all ideas. Every idea has some good merit, and it is important to keep those ideas flowing. Assign one or two people to write the ides on a big poster so everyone can see them, and when it is time to start critiquing ideas, start with positive feedback first.

Meetings can be productive, and they can be a way to start planning for growth in the future. Critical thinking is a tool that allows various perspectives to be shared, while hearing fresh ideas from different team members. Pull up a chair, make room for creativity and start planning the steps to grow your business.

7 Secrets to Achieving Work-Life Balance as a Business Leader/Owner

As business owners and leaders in a world of connectivity it is often challenging to have a separation between work and personal life, especially when you are involved in agriculture. Your customers are likely your friends, neighbors and maybe even your relatives. Smart phones and tablets keep you connected to everyone, starting first thing in the morning until late at night. Combine all that with the last-minute needs of many people, and it truly is hard to balance personal and professional lives.

However, everyone does need some type of a break. No one performs to their highest during a season of burnout, and if you are not performing to your best potential, your sales will show. Perhaps instead of a balance, you need to decide the best way to “give-and-take” the time you need to grow your business, while still enjoying life. For instance, a start-up, young business will probably need to work harder, putting forth more effort than a well-established, highly respected company. That is part of the give-and-take or balance of being a business owner or leader.

Megan Sullivan offers seven tips on achieving some type of balance in your work and personal lives.

Set Boundaries and Keep Them. This is critical to your personal wellbeing in many different aspects. Be sure to set a time boundary. If you are typically open from 8 – 5, daily, it is acceptable to answer the phone a little early or even make a delivery. But much later than 5:30 or so, you need to call it quitting time and put up the phone and spend time doing something you enjoy.

When it comes to space boundaries, these are just as important as time boundaries. Make sure you have a space where you can leave work behind, like an office, shed or even in your pickup. Just make sure when you get you home, you don’t bring work with you.

Take Time Off. If you say you’re taking time off or time away, mean it. This is especially true on days you are sick or have medical appointments. If you have let your customers know you are going to be out, they will respect that, and not contact you.

Keep your Social Commitments. You remember what they said about all work and no play? It made Jack a dull boy. And it will make you a dull human being too. Not only are social opportunities a good way to keep up with your friends and what is happening in your community, they are also another way to promote you and your company (remember, life is all about balance).

Take Care of Yourself. Self-care is so important to being able to function properly. Be sure you eat healthy meals and snacks and take breaks throughout the day. If you are at a desk the majority of the day, get up and stretch. Walk around and get some fresh air every few hours. If you are outside in the elements most of the day, be sure to stay hydrated and take breaks when you can.

Part of taking care of yourself is also rejuvenating away from work. Take a vacation. Maybe you can’t afford the time or money for an elaborate trip. But, take time away. Take a long weekend away with your family. Go visit family or friends. Explore some part of the state or country you’ve always wanted to visit. There are several ways to get away and not spend a great deal of money, and ultimately, you will feel better for it.

Set your Own Norms. Remember, what works for your neighbor might not work for you. For instance, you know you have church on Wednesday nights. Make that a night that is set aside for family. It might be a family policy that everyone eats together either before or after church, and no cell phones are allowed. If the other stores in town are open late one night a week, you can choose to stay open or not. It is up to you to set your schedule and what works best for you.

Ask for Help. You don’t wear a cape, and you don’t have to be a superhero. Sometimes you can be more efficient if you ask for help. Or better yet, delegate some responsibility to other employees. Asking for help and delegating are ways that you can get more time back on your calendar or accomplish a task quicker with the help of others.

Know When to Say No. We live in a society of people pleasers and saying “no” to others is hard. But sometimes it is the best thing to do for your own sanity. Weigh the pros and cons. Is it worthwhile to you, your family or your business to say yes? If not, a firm no is always better than giving the asker the false hope of a “maybe.”

Work-life balance isn’t a myth. But it isn’t easy either. It takes some planning and time to achieve, but with the advice of these tips above, you can still grow your business while having a happy, healthy personal life too.

Online source for this story: https://quickbooks.intuit.com/r/ productivity/12secrets-to-achieving-a-good-work-life-balance-as-a-businessowner/

Bringing Balance by Investing in Youth

Getting involved. Giving back. Sharing a passion and her knowledge. These are all actions that have helped Riley Faris, Pueblo, Colo., get her business going during her first summer as a BioZyme® dealer.

Faris, who was involved in youth livestock projects growing up, has stepped up as a volunteer the past three years at the Pueblo County Fair in Southeast Colorado. She showed at this same fair as an exhibitor, and now enjoys coming back as a volunteer, assisting the swine superintendent with the hog show including duties ranging from weighing in the pigs, to breaking classes to helping manage the show on show day.

“I’m trying to help the youth with showing and to learn how to take care of their animals. Coming from an agricultural background, it is important to instill in the youth the importance of agriculture and the role it plays in our everyday life. Plus, when I was growing up, I had a lot of people help me, so now that I’m older I want to return that to the younger kids,” Faris said.

Faris is not only helping youth understand the importance of agriculture and assisting with the annual hog show, but she is also trying to teach the young exhibitors and their parents the importance of keeping their animals healthy with the use of a good nutrition program. As a newer BioZyme dealer, she takes the opportunities of being at the Pueblo County Fair and other surrounding livestock shows to discuss the Sure Champ® line of products and the Amaferm® advantage.

At this year’s Pueblo County Fair, Faris was able to sponsor showmanship awards for the Grand and Reserve Champion showman of each species, while promoting the products that help their livestock stay on feed and water and keep healthy.

“This year because of BioZyme and all of the support they offer, I was able to get showmanship banners for hogs, sheep, goats and beef.

I am also giving each of the winners a little goodie bag with some additional fun things and added information about the Sure Champ line, specifically designed for show animals,” she said. “The kids were so excited. Typically, the grand and reserve champion animals get banners, but they have to give them to the buyers, so the kids were excited they got to bring their showmanship banners home with them.”

In addition to the awards she provided at Pueblo County, she sponsored awards for the Grand and Reserve Grand Market Animal classes at the neighboring Otero County to Fair. Both sponsorships led to product awareness, and with the county fair and state fair about a month a part in Pueblo, she said she sold some additional Sure Champ between the county fairs and the Colorado State Fair.

“The most rewarding part is watching the new kids that come up through the programs or the kids that reach out to me and watching them succeed and seeing the look on their faces when they know they have accomplished something,” Faris said.

Although Faris genuinely enjoys watching the youth grow, learn and succeed, she knows that being involved in the local shows has created awareness for her business, and helped increase her sales.

“Give a little bit of yourself and your time, and people will start supporting your business,” she said.

Finding the Balance Between Leadership and Management

When it comes to running your business, would you rather have a leader or manager in charge? Seems like a trick question until you really think about it. However, it is best to have someone who can balance both the traits of a leader and a manager and work in the business while also working on the growth of the business.

A leader guides or directs. We often think of leaders setting behind large mahogany desks in big cushy chairs. They set budgets, give inspirational talks at the company’s monthly meetings and cheer on the employees who have reached milestones. Everyone wants to be an all-powerful leader.

A manager on the other hand, sets among the employees in a not so cushy chair, and lives by the budgets set forth for them. They often oversee one team or division of the company, and make sure that tasks are assigned and completed on time, team goals are met. Managing can sound dreary and sometimes like the controlling force behind the worker bees.

However, both leaders and managers are needed in successful business settings. Are you a leader or a manager? The problem with this either-or thinking is that both are needed in a well-run enterprise.

According to a post at www.inpserity.com: “Leaders focus on high-level objectives such as inspiring and motivating the team to success, which can be exciting and powerful. Managers focus on organizing, planning and overseeing daily operations and that can sound mundane.”

You might be thinking back to Lisa’s letter, and wondering, in your position, should you be working in the business or on the business. The answer is, both.

A well-balanced supervisor, regardless of title, will have some traits of both a leader and a manager. Although a manager’s first priority is to make sure employees get their job complete in an efficient order – working in the business; it is also important to the employees to hear from their manager positive feedback on how they accomplished the task – working on the business. That is a good example of how a supervisor needs to balance the roles of both manager and leader.

Here are six questions for you to ask yourself, according to Insperity. com, to help you balance your manager-leader role to make your employees and your business more efficient.

1. Is the work getting done well without my intervention? If yes, concentrate on motivating the team to keep performing well. If not, put on your manager hat and ask the team what’s getting in the way of better performance, then help them implement changes.

2. Do you focus on results or the process (how the job got done)? If you focus on results, good for you. That’s what is most important. If you tend to focus on process more than results, challenge yourself to become more comfortable with the reality that many alternatives may exist to getting the same result.

3. Do colleagues in other parts of the organization come to you for advice? If yes, you’re probably seen as a leader. If not, look at what you can change to support and inspire others. What do you spend the most time talking about? The tasks at hand, processes and deadlines, or the big picture and strategy? Managers need to discuss both but pay attention to whether you’re leaning too hard one direction or the other.

4. What do you spend the most time talking about? The tasks at hand, processes and deadlines, or the big picture and strategy? Managers need to discuss both but pay attention to whether you’re leaning too hard one direction or the other.

5. Do you ask employees to accomplish objectives without explaining the need behind the request? Employees are more likely to go the extra mile if they understand why they’re being asked to do something.

6. Who is responsible when things go wrong? Do you blame the team or yourself? A leader understands that it’s ultimately his or her responsibility for the success or failure of a team.

Remember, there is no one right to lead or manage your team, but you will need to balance your skills so that you can encourage them to get the work done while also serving as a coach and motivator. Being a manager and a leader at the same time will allow you to work in and on the business, achieving the best results for everyone.

 

Information from this article from: https://www.insperity.com/blog/leadershipvs-management-strike-right-balance-business/

How Producer Meetings Can Help Build Strategy

Producer meetings are a great communications and marketing tool. However, do you know they can serve other purposes too? They can serve as an educational resource, and also as a way to help you develop your strategic plan.

Listening Post

Communications not only involves sharing information, but just as importantly it entails gathering information that can help you grow your business. Producer meetings are a great place to gather input from customers, learn what their challenges are and hear how you can help them become more efficient in caring for their animals. There are several ways you can gather this useful material during producer meetings.

Some dealers like to have small group meetings or gather people of similar backgrounds for coffee, a meal and individual conversations. This is an excellent way to find out about the concerns about a specific industry. Perhaps you are in a predominant cow-calf area but have handful of sheep or goat producers. Why not get them together to share insight on their industry. Maybe there are specie-specific concerns about health, nutrition, reproduction or hoof care. Hearing those concerns, from firsthand producers is the best way to determine how you can best assist them during the next year.

If you don’t think you have the time or will gather enough producers for a small setting, set aside an amount of time at your next producer meeting for some good candid conversation about what your business can do in the future to set your customers up for success. Having this dialogue will help you learn more about what your business needs to do, and you can write some of those steps into you next strategic plan. It also gives other producers in the room a support system, so they know they aren’t alone in their endeavors. Anything you hear, big or small, should be written down so you can follow up. If you are unsure of something you heard, contact the producer and make sure you follow up on anything you want to add to your strategic plan.

One-on-one Convos

Perhaps you are not planning a producer meeting. You can still use a conversation to discover what is weighing on your customer. Here are a few sample questions to get your conversation started.

1. What is your number one production/management concern this year?

2. When do you feel you need the most help saving money on nutrition for your herd/livestock/animals?

3. Who determines the management plans and budgets in your operation? (Good to know if you are dealing with a multi-generation operation.)

4. What if I can show you how an investment in nutrition will help your bottom line?

Producer Meetings with a Twist

One way you might consider helping your beef producers realize more value in their calves is to make sure they are BQA certified. A recent study at Colorado State University shows “significant premiums are paid on calves and feeder cattle going through video auctions when Beef Quality Assurance (BQA) is mentioned in the lot description. CSU researchers found an average premium of $16.80 per head was paid when BQA was listed.”

In late August, Wilde Angus Ranch, Shevlin, Minn., hosted a producer meeting, in cooperation with the Minnesota Cattlemen’s Association, where attendees would be able to receive their BQA training. As of Aug. 6, 145 producers had already pre-registered. This is a great way to help producers stay educated on industry topics, which could lead them to premiums on their calves, all while sharing the BioZyme message with them.

Stay strategic. Use producer meetings as a two-way communications tool to help you plan your business and marketing strategy so you can help your customers succeed.

How To Plan Your Business Strategy

A business strategy is much like a roadmap. You wouldn’t leave home on a cross-country trek without your trusty atlas, or in today’s world a GPS or mapping system built into your vehicle or phone. Then why would you try to run a winning business without a roadmap or guide to tell you how to achieve success?

According to an article at www.business2community.com, there are six steps to planning an effective business strategy. Let’s look at each step that author Jamie MacDonald outlines.

1. Gather the facts. Before you know where you want to go with your business, you need to know where you are right now. Determine what the purpose of your company is, what your customers’ needs are and if you are currently profitable or in the red. One of the best tools to determine where your business currently stands is using a technique called the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. Strengths and weaknesses should be examined internally, while external factors should be looked at when examining opportunities and threats. Always make sure that you have the right people helping with this analysis.

2. Develop a vision statement. A vision statement should describe the future direction of the business for the medium-to long-term. It describes the organization’s purpose and values. The vision and mission statements should be developed at the same time by the leadership of the company. To write a vision statement, you might want to ask, ‘Where does this company want to be in five years?’

3. Develop a mission statement. The mission statement outlines the purpose of the company and its primary objectives. The Mission focuses on what needs to be accomplished in the short-term to accomplish the long-term vision.

4. Identify strategic objectives. You should set high-level objectives for all areas of business from sales to marketing. Your objectives (or goals) should be SMART (Specific, Measurable, Achievable, Realistic and Time-related). They should include factors like performance indicators, resource allocation and budget requirements.

5. Create tactical plans. Think of tactical plans as the “turn-by-turn” instructions on your mapping device. These are the detailed steps that will help you achieve the goals of reaching your destination. These plans should focus on measurable results and communicating to your team on what they need to accomplish with concrete deadlines.

6. Review Performance. Just because your mapping system provides you to a detailed route to your destination, doesn’t mean that you won’t hit road construction or another detour. Performance reviews by company leadership and those doing the work are crucial to understanding if you are still heading in the right direction. Reviewing your strategy on a regular basis is crucial to know that you are accomplishing your missions and goals.

Creating a business strategy makes sense. It is an evolving business tool that grows and changes as your business grows and evolves. Take the time to make sure you and your team are on the same road map and every time you reach a milestone, don’t forget you’re closer to winning the race!

Information source: https://www.business2community. com/strategy/6-steps-create-effective-businessstrategy-01391113

3 Things to Discover When Determining Your Short-Term Strategy

Have you taken the time to determine the strategy for your business? As Lisa Norton mention’s in her letter this month, a strategy and a plan are not the same thing, but she defines strategy as, “Determining how we are going to win in the period ahead.” Winning in business is bigger than bringing home the purple banner and the trophy. In order for your business to win, you need to turn a profit while making sure your customers have what they need to succeed.

A short-term strategy will help you accomplish your goals each year, and lead to a win in your business. As we approach the last quarter of 2019, it is a great time to start planning your strategy for the year ahead. Jackie Lackey, Marketing Strategist at BioZyme, suggests asking yourself three questions and analyzing your own responses as you begin to develop a short-term strategy to ensure success in your business.

1. Do I understand my business and its needs?

This one question might need to be answered by asking a series of more questions. What do you as a business owner or manger need to do to grow your business? Do you need to put more focus on strictly large accounts? Or do you need to diversify your customer base more? Determining what your business goals is a great first step to discovering what you need and what you hope to achieve for your business.

Part of discovering your business needs might also involve realizing new ways to upsell your products. Marketing should be a big part of your business strategy and determining the best ways to position, promote and sell your many products is all part of the strategy development.

2. What do my customers need to succeed?

A business won’t win if the customer is not happy. So perhaps one of the most important questions to consider is what the customers’ needs are. Of course, your customers want to have a profitable year; that is everyone’s ultimate goal. But, how can you help them reach that goal? They need to be aware of the many options that are available to them, and how they can use those options during various stages of production or before, during and after a show or competition. Listen to your customers. Learn their needs. Plan your strategy.

3. Am I making a profit?

If you are not making a profit, you are not going to be in business long. Then, you will have to start thinking about a new strategy and set of goals! Everyone that owns a business should determine their desired profit margin as well as have an accurate list of income and expenses. Once you analyze your profit potential, you will be able to set your business strategy in a way to ensure your business is lucrative.

Once you have discovered the answers to these three simple questions, you can start planning your strategic framework. Remember, start planning for the short term, with your customer’s success in mind, and you will win by getting to watch your business grow!

Differentiating Your Business Starts with Your Why

It’s a dog-eat-dog world out there. Unless you are marketing a generation-old family secret anti-aging potion it’s likely you will have competition in the marketplace. In order for your business to thrive, you need to differentiate yourself from the rest to rise to the top.

But how do you do this? You know your products are great. You’ve trained your employees to know the products and provide the best customer service in a five-county area. That’s all important, but to really set your business apart, you need to start with the basics. And for that you must establish your WHY.

According to Jackie Lackey, Marketing Strategist at BioZyme® Inc., when you discover your “why” you are building your own personal brand. That brand is what will help set you apart from the rest.

“Developing a personal brand is valuable, but it is not about you. It is about delivering value to others,” she told attendees at this year’s Dealer Retreat.

There are ultimately four characteristics that make up your brand, which should reflect what you say and do. Let’s review each of those features, and while you read these, think about how they apply to your individual brand.

1. Who. Before you can start building a brand, you need a solid foundation, and that foundation begins with understanding who you are. Each person has unique, authentic, genuine traits, so take some time to reflect on those. What is your passion? What really drives you and motivates you to get out of bed each morning? Is it helping others? Selling a great product? Making a profit? What talent and interests can you share with others?

2. Why. Knowing your “why” will help you discover your purpose. Everyone has a purpose and that purpose should show through in everything you do. At BioZyme, our purpose is to “provide care that comes full circle,” and we can do that every day in multiple ways. We show care for animals by providing products to enhance their health, and therefore should help producers achieve profitability. That care also extends to the dealers and employees within the company who make sure those products are available. Determine your purpose or reason for getting out of bed each morning.

3. Values. Everyone has values and they will vary from person to person and from region to region. But if you don’t know what you believe in, who will? It is important to have a strong value system in place. If you feel strongly about your values, why not write a value statement and display it prominently in your business or home? Perhaps your values are best displayed by the way you treat others on a daily basis.

4. What. What are your future goals and objectives for your business? You obviously want to achieve growth and while doing that, help others be successful. But what other goals do you have? Remember, goals should be SMART (specific, measurable, accountable, relevant and timely), and they become more concrete if you write them down and review them often.

Once you have established your brand and you know how to differentiate yourself, it is time to start promoting and marketing to let others know about you and your brand. Here’s how BioZyme can help. Set up a meeting with your ASM and the marketing team to inform them of your why and how you would like to share your message. They can help you with unique marketing messages to target your audience and set yourself above your competition.