Featured BioZyme Team – Cogent Solutions Group

Cogent Solutions Group was founded in 2005 in Lexington, Kentucky, with its early focus on the equine industry. From the very onset, Cogent has developed products with proven efficacy. The company’s focus is unique in that during the product development process, it emphasizes focus on addressing the underlying issues of challenges that humans and animal face – rather than just relieving symptoms. Ultimately, its corporate goal is to improve the quality of life of its customers and their animals by upholding the “care that comes full circle” model. BioZyme acquired Cogent in the summer of 2018. Both companies are founded upon proprietary fermentation-based ingredients. Both uphold the highest quality standards, aiming for safe, accurate products ALWAYS. And both believe in only putting forth products and ingredients that are backed by research that do what they say they will do.

At Cogent, a large percentage of its business is dedicated to contract manufacturing relationships. Cogent’s expertise lies in its ability to take an idea, formulate it, test it, scale it up and adapt its production to suit the needs of its vendor.

Currently, Cogent focuses primarily on manufacturing liquids of varying viscosities from the consistency of water up to a thick gel. They are able to adapt to filling multiple container types and sizes, based upon the vendors’ needs and wishes. In the summer of 2018, Cogent worked to transition all existing BioZyme paste products to water-based gel formulas. That conversion improved:

Product consistency across different environments (extreme temperature doesn’t affect the consistency of gels like it does paste)
Ease of administration (no more getting stuck in the tubes)
Homogeneity & dosing accuracy of the full spectrum of ingredients
Product texture (animals seem to prefer the smoothness of the gel over the paste)

Cogent Solutions Group manufactures a unique high-molecular weight hyaluronic acid formula calledMHB3®Hyaluronan. MHB3 is a high molecular weight hyaluronic acid patented & proven for the support of GI tissue integrity, joint, and bone health. It has eight U.S. patents for joint health support (osteoarthritis, bone spurs & more).

Several BioZyme products are powered by MHB3, including:

Vitalize®Alimend®
Vitalize® Hyaluronex®
Sure Champ®Joint Juice
Vitalize®Trixsyn®Canine & Trixsyn®Canine Performance
Vitalize®Trixsyn®Feline

Cogent also sells and manufactures products for humans, including HyaGlo®, a skincare line, andBaxyl®, supplements for joints and digestive health. To learn more about these products, visit baxyl.com and hyaglo.com

Do you want to carry Baxyl or HyaGlo in your dealership? To get signed up as a wholesaler call (816)238-3326 or visitcogentsolutionsgroup.com/bz-dealer

Six Ways to Maximize Opportunities at Livestock Shows

Attending livestock shows is a way of life for families across the U.S. From the local county fair to the State Fair of Texas, which boasts more than 2 million visitors annually, people typically enjoy going to a fair. The sites, the smells and the attractions offer nostalgia to some. But for our clientele, it’s likely the livestock shows that draw attention.

For BioZyme® dealers, you can use livestock shows as a venue to reach young exhibitors. Regardless of if you sell products from a feed store in town or from a shed off the farm, shows at the local level are a great marketing tool. You can promote your business; further educate others about the benefits of the products you offer and reach out to potential customers.

Livestock shows also serve as a wonderful outreach tool. BioZyme’s Area Sales Manager Shane Schaake, who travels Kansas, said the BioZyme company moto, care that comes full circle, is what drives him to get out of bed each day.

“Whenever I get to work with young people, either talking to them at a show, producer meeting or other youth leadership event, I get excited because I know I am helping them learn more about their animals and themselves. These livestock shows help young exhibitors learn core values while helping them build their program, and that is exciting to me.”

Let’s explore six ways dealers can get involved at livestock shows at a local level.

Marketing Opportunities at Livestock Shows

Networking

Getting out to your local jackpot show or county fair allows you to visit with new and potential customers. If you are able to have a table with a sign, and perhaps have a give-away or sell product, people will stop by and visit, especially in the down time.

“People who show livestock are sometimes more progressive and willing to try new products. They will usually ask good questions, so be present to visit, and keep literature on hand, said Kevin Glaubius, ASM for Nebraska.

Building Awareness

A sign around the show ring, sponsoring awards or providing back numbers will help create awareness about your business and the products you offer. The BioZyme marketing department has pre-made formatted numbers branded with Sure Champ® that are easy to print.

These back numbers can be printed or emailed directly to your printer. You can also submit a marketing request for a banner to hang from the show ring or your table to promote the fact that you are there promoting the show.

Provide Sponsorship

A case of Vita Charge® Gel is an inexpensive investment for class winner or division winner prizes. This will give the recipients a chance to try a product they might not otherwise have tried. Once the exhibitor tries the Gel, they will likely want to know more about how it works, buy more or even want to purchase other products in the BioZyme family of brands.

Another way to get involved is to provide a tee-shirt or cap with your business name on it to the young exhibitors. Kids will remember these small gestures, and so will their parents, who are the decision makers and often control the finances.

Be an Educator

Make sure to take several pieces of literature with you to the show. Not only will you want information about Sure Champ, but you will also want information about the other product lines you carry.

“If you are at a livestock show, and someone has a heifer, chances are they have cows at home. They need VitaFerm, too. Even if they are showing lambs, pigs or goats, they probably have other livestock at home, and almost everyone has a dog,” Schaake reminds.

Make a Sale

“The biggest thing is if you’re going to a show, be stocked at least with the small pack products, and be willing and able to sell them,” Schaake said.

There is nothing more disappointing to a potential customer who has just learned about the advantages of a new product than being told that it isn’t available. If you are going to talk about the products, make sure you have them on hand, or someone is at your local store front, and can bring them out to make the sale.

We know that the benefits of quick response products, those that are typically the small pack products, sell themselves. If a new customer sees how well those products work, they might be more willing to purchase mineral.

Build Rapport with Future Customers

Glaubius enjoys the outreach aspect of working with those who attend a livestock show.

“Obviously, it is important to support the kids and give back to the local community. But just as important, you are working to build your future customer base,” he said.

If a young person has five show heifers now, with a goal of building his or her herd, they might graduate college with 25 to 30 cows, that all should be on a mineral program. That young person remembers that your dealership gave out a tube of Vita Charge and a Sure Champ sticker a decade previously, so he or she returns to your dealership to learn about VitaFerm®. VitaFerm for 30 cows might not seem like a lot, but that person eventually builds his or her herd to 200 cows, has a few horses and starts a backyard chicken flock. See how the domino effect works on one small outreach effort.

“Investing in our young people today has the potential for a great return on investment,” Glaubius said.

What You Get Out of It

We’ve discussed how you can engage with your community at a livestock show. But let’s take a second to discuss what taking time to invest your energy in local livestock shows can do for your business. Because the results can be impressive.

Create New Business Opportunities

Livestock shows bring together a diverse group of individuals involved in the industry, including breeders, exhibitors and potential customers. This means you have ample opportunity to identify new business prospects, establish connections with potential clients and expand your customer base.

Provide New Market Insights

Attending livestock shows allows dealers to stay updated on market trends, new technologies and the latest developments in the industry. Interacting with other professionals provides valuable insights into the current demands and preferences of customers, helping you adapt your strategies to meet the needs of your community.

Promote Products

Livestock shows are an ideal platform for dealers to showcase products and services. You even have the opportunity to engage with potential customers, demonstrate the features and benefits of your offerings and generate interest in products.

Increase Your Industry Knowledge

Livestock shows provide the opportunity to exchange knowledge and information with others in the industry. This can include insights on breeding techniques, health management and other aspects of livestock production. This shared knowledge can contribute to your expertise and enhance your ability to valuably serve your community.

Establish Collaboration Opportunities

Collaborative efforts often arise at livestock shows. Dealers can explore partnerships with other businesses in the industry, such as suppliers or service providers—like BioZyme, for instance. This allows you to offer more comprehensive solutions to your friends, neighbors and customers.

Improve Your Visibility and Branding

Being present at livestock shows increases your visibility within the industry and community. This visibility contributes to brand recognition, which is essential for attracting new customers and establishing credibility in the market.

Keep Up to Date With Industry Updates

Livestock shows often provide a platform for discussions on industry changes and standards. So, you can use livestock shows to stay informed about any new regulations that may impact your business. This helps ensure your compliance and continued success.

Investing in livestock shows isn’t just about making immediate sales. It’s about building relationships, staying informed and positioning your business for long-term success in a dynamic and interconnected industry.

Don’t Go it Alone

At BioZyme, we want to be sure you have the materials and resources you need so that you are not flying solo when it comes to meeting your marketing needs. In the BioZyme SAMM Center, a plethora a signage, apparel and marketing materials include literature and more are readily available for you to order.

In the SAMM Center you can order literature, ink pens, t-shirts, caps, stickers and more. If you are looking for something more specific like a show banner or back numbers, you will need to submit a marketing request. Please be sure to allow at least three weeks for printing and shipping for marketing requests for livestock shows or any event.

Rely on our People

If you know you want to get involved with a livestock show in your area, but you aren’t sure of the correct step, reach out. Your ASM and our Marketing Team can help. ASMs see many different promotional and marketing opportunities in their travels across their territories. Likewise, the Marketing Team has created many different projects, and they can give you some great advice if you have an idea, but just are not quite sure how to implement it.

Marketing at livestock shows is a simple and effective way to capture a new audience while providing community outreach and support. There are various ways to get involved with your local community and your youth at a local livestock show.

Take advantage of the opportunities above to help build brand awareness, support your community, and you will watch your business grow.

A Day in the Life of BioZyme Employee Shane Schaake

Shane Schaake is a Kansas native who has extensive knowledge of the cattle business. He grew up on his family’s Simmental operation north of Manhattan, Kansas, where they still raise about 100 purebred and percentage Simmental cows. Since he married his wife, Melissa, they have started building their own herd of very prestigious Hereford cows. Melissa and Shane are back-to-back American Royal Hereford Premier Breeder Award winners.

Shane and his brother showed heifers across the country while growing up. Today, the Schaake family hosts an annual heifer sale with a focus on selling junior show heifer prospects. They also conduct a spring bull sale.

Schaake attended Kansas State University, where he earned his bachelor’s in Animal Science in December 2015. After college, he managed a 700-head commercial cow-calf ranch on the edge of the Sandhills in Eastern Colorado. Prior to joining the BioZyme team in January 2020, he worked for Genex. Although he said cattle are his first passion, he also enjoys hunting, fishing and spending time with family.

Shane Schaake Is Our Kansas Area Sales Manager

Let’s learn more about a day in the life of the Kansas Area Sales Manager.

Title: Kansas ASM

Number of Years at BioZyme: almost 4

Describe a “typical” day in your job:

A typical day for Kansas is traveling around and working with our dealers throughout the state, providing marketing materials, delivering product knowledge, setting up producer meetings and doing customer visits with those dealers.

In the spring is our big producer meeting time for most dealers so when that rolls around making sure we have our presentation prepared for what we are going to talk about that year as well as making sure we have all of our marketing material we need for it. We also stay in close contact with our distributor reps to help them help our dealers as well.

What is the most interesting thing you ever have done at BioZyme:

Attending NCBA twice now and talking with producers from all over the U.S. It’s very interesting to me how everyone has the same goal in an industry but can do it completely differently from coast to coast.

Share a funny story about one of your days at work:

Not sure if I really have any funny stories, but some of the most memorable times I have had at BioZyme is meeting, working with and learning about our dealers. My dealers in Kansas seem to be more like family than friends anymore!

What has been one of the biggest challenges:

Working with producers that are “old school” and are hesitant about changing their ways.

Why is care that comes full circle important to what you do?

This is extremely important to me and something I think about every morning when I start my day. This is honestly what drives me day in and day out. I think of this a lot of different directions to look at this from working with the producer to them helping get their stock to perform for them then returning it back the ground. Another example of this is everything we do for outreach with Jr Nationals and developing the youth to prepare them to take over the ag industry in the future.

What is something you enjoy doing outside of the office?

I really enjoy spending time with my wife on our ranch and taking care of our Hereford and Simmental cows, from calving to weaning, then into the show barn with them, it takes a group effort. I also really like artificially inseminating (AI-ing) cattle for different producers that are on Concept•Aid®. In fact, I really won’t breed for anyone who isn’t using Concept•Aid on their cattle anymore!

Thanks for being part of the BioZyme family, and showing care that comes full circle in everything you do, Shane!

Product Quizzes & Calculators

Part of the care that comes full circle is taking the guess work out what our customers’ animals need to thrive and help them achieve the most profit. That is why nearly every brand we offer has online tools in the form of product quizzes and various calculators so customers can easily select the product that is best for their situation.

Product Navigator Quizzes

Many of BioZyme’s brand websites feature product quizzes, including:

VitaFerm® Concept•Aid®
Sure Champ®
Gain Smart®
Vitalize® Equine

Product quizzes allow you to help your customers determine the proper product(s) for their animals given the time of year, production phase they are currently in or the best way they need to help their animal.

Gestation Calculators

Most producers know gestation length for the species they raise. However, it isn’t always simple to figure 283 days in your head, or figure when you should breed if you want mid-March calves. BioZyme offers online gestation calculators for cattle, sheep and goats on the VitaFerm and DuraFerm websites. Online gestation calculators are available to enter your breeding date to populate a birthing date. Printable tables for each species are also online and are based on the following:

Cattle – 283 days
Sheep – 145 days
Goats – 150 days

Value Calculators

Because we know that saving money is important to our customers, we have also created several online value calculators. For VitaFerm and Gain Smart, you can access these calculators under the Resources Tab on their respective websites.

Gain Calculator allows producers to enter their own information to determine the additional gain advantage when feeding VitaFerm or Gain Smart products.

Forage Savings Calculator calculates the hay savings per pair from incorporating VitaFerm or Gain Smart into the diet.

Amaferm Value Calculator helps determine the advantages of per head per day of feeding AO-Biotics® Amaferm®.

These are also in a downloadable PDF version that you can easily have accessible anytime you are talking to a customer.

We strive to help you make the sale, while helping your customers understand that a premium vitamin and mineral program is an investment, not a cost.

Letters from Lisa

We’ve all heard the saying “a good product sells itself.” If only that were universally true. People might line up for the release of the newest iPhone, but it’s not only because of the product itself. It’s also because Apple has spent decades building brand credibility, a unique customer experience and fantastic customer support

No matter the product, a prepared and knowledgeable salesperson is always going to prevail over an underprepared one. So, if you’re looking to increase your sales, read on for eight approaches that will boost your numbers and propel you forward.

Do your research ALWAYS
Adopt a consultative sales approach
Personalize your sales presentations
Focus on the person—not the product
Anticipate sales objections
Upsell and cross-sell only when appropriate
Stop focusing on closing
Manage your sales with a CRM (know your customer)

You believe in your company and the products you sell, and that probably shows in your pitches. However, in the current market, most companies aren’t only selling products—they’re selling experiences. In fact, 80% of customers say they’re more likely to do business with a company if it offers personalized and positive experiences

That’s not to say the product isn’t important, but truly unique products are rare nowadays, and the competition is fierce. The way to win customers is through superior, personalized experiences.

Personal selling is a longer game than product-based pitching, but it pays off with a higher percentage of repeat customers and referrals. Personal selling occurs when a sales representative meets with a potential customer to nurture them until they make a purchase.

Personal selling happens face-to-face. Direct contact distinguishes personals elling from other sales and marketing strategies, like public relations or automated sales calls that tout your company’s products or services.

Again, think of the personal selling process as getting to know someone like you would a friend or potential romantic interest who you consistently follow up with. You’re discovering details about what the person likes, dislikes and needs. And in the case of personal selling, you’re also learning about the motivations behind their purchasing decisions.

During this one-on-one interaction, focus on building a sincere relationship with the potential customer rather than on making a sale. Ask the right questions to establish rapport and learn more about their pain points and what they’re looking for in a solution. Listen carefully to their concerns and see how your company’s products or services can help them.

Say you sell mattresses. You might find out your customer’s sleeping preferences by asking:

Do you prefer a soft or firm bed?
Do you sleep on your stomach, back or side?
Did you run into any problems with your previous mattress?

Sure, you could collect answers to these questions through a survey or questionnaire, but you’ll receive a limited response. Personal selling is unique because it entails exchanging back-and-forth information and allows you to dive a little deeper so you can provide that personalized touch.

Remember, 80% of customers say they’re more likely to do business with a company if it offers personalized and positive experiences. You now officially have permission to be “personal.”

BIOZYME® INC., OFFERS A VARIETY OF CAREER OPPORTUNITIES & FEED INDUSTRY JOBS

Do you love animals? Do you care about people? Do you want to ensure a safe and wholesome food supply for the world?

If you answered yes to these questions and are looking for a rewarding and challenging career, BioZyme® Inc. is hiring. BioZyme, headquartered in Saint Joseph, Missouri, is a global leader in the animal health and nutrition industry.

OUR PEOPLE

“Care that comes full circle” is the company motto, and that care is spread throughout the world, starting with its people. That is what motivates 28-year employee Kevin Glaubius every day in his role.

“BioZyme has a different business model that focuses on quality and consistency, and in the feed industry that is a rarity. I can feel confident that if I help a dealer get a customer on a product or program, they are going to experience the same performance time after time because our products do what we say they do,” said Glaubius, Area Sales Manager in Nebraska.

BioZyme hires a diverse set of people with a variety of skills and interests. The common thread that ties our employees together is their caring attitude. They care about others, and they care about the wellbeing of animals.

At BioZyme we have people from all walks of life. Those who enjoy problem-solving through science and technology, those who enjoy working with their hands and those who enjoy talking on the phone and helping customers with their challenges.

Available Feed Industry Jobs

Currently, there are positions available on the career listing in several interest and skill areas, including:

✔ Fermentation
✔ Maintenance
✔ Marketing
✔ Sales
✔ Quality

“We encourage those people interested in working at BioZyme to watch the website, as we continually update the careers page. Applying is easy, and we also rely heavily on the Culture Index to ensure that we place the qualified candidates in the positions that they are most comfortable in,” said Caity Norton, Senior Manager of Human Resources.

BIOZYME BENEFITS

Glaubius added that in addition to helping people and their animals, he enjoys the benefits that BioZyme offers its employees.

For example, BioZyme employees can earn company shares through the Employee Stock Ownership Plan (ESOP). He has also witnessed the opportunities that employees have gained in their skills with the growth over nearly three decades.

Some of the other great benefits that BioZyme offers includes:

✔ Competitive Salaries
✔ Comprehensive Insurance Plans
✔ Flexible, Remote Work Opportunities
✔ Ongoing Educational Opportunities

“When I started, there was one sales manager, one marketing person. Now, there are opportunities to gain experience and new skills or work in a variety of roles if you already have those skills. We have our own lab and testing facilities and are committed to improving the facilities when we can,” he said.

Join The Biozyme Family

If you are interested in feed industry jobs or joining the BioZyme family—or you know someone who would make an ideal team member—please visit BioZyme Careers.

How To Put Weight on Calves: Research Proves Amaferm® Advantage

Are you wondering how to put weight on calves? Well, did you know the combination of Vita Charge® Cattle Drench and Vita Charge® Stress Tubs help support digestive health and intake? If your calves take to eating and drinking without hesitation, one thing is certain: they are likely to gain faster, too.

So, what is Vita Charge?

Vita Charge is a line of fast acting, multi-specie livestock products for support before, during and after stressful times. Both weaning and changing environments are stressful for young calves. Therefore, BioZyme® Inc., makers of Vita Charge, recommend Vita Charge products at weaning, when receiving calves or anytime stress occurs.

Vita Charge comes in various forms, including liquid, gels and tubs for multiple applications. And most products, with the exception of the Cattle Drench and Stress Tubs, can be used across all livestock species. The one commonality across Vita Charge – all products contain the research-proven prebiotic AO-Biotics® Amaferm® designed to enhance digestibility.

Research Proves Vita Charge Works

When BioZyme says it’s products work, we mean it. We take the time to research, test and verify the products we promote to consumers.

In a 2016 University of Tennessee – Martin research trial, 48 calves were purchased at a sale barn. After hauling them for about 2 hours, they were fed hay and water overnight before processing. All calves were stressed from hauling, being in a new environment and heat.

The calves were divided into two groups. A control group and the trial group that was given 1 ounce of Vita Charge Cattle Drench during processing.

In addition to Amaferm, Vita Charge Cattle Drench contains MOS (mannan oligosaccharide) to help normalize the gut microflora and supports the immune system. Drench also includes enzymes to generate a more rapid digestive response.

The trial group of calves were also turned out to pens that included Vita Charge Stress Tubs for three weeks. Stress Tubs are designed to support digestive health and intake. They also contain Amaferm and MOS. Additionally, they contain a probiotic to help restore the gut microbiome.

Cattle provided with Vita Charge Cattle Drench upon arrival recovered more quickly. This is shown with a significant increase in average daily gain (ADG) during week one. The control group actually lost weight during the first week.

The cattle that received Amaferm gained 1.54 pounds/head/day. Conversely, the control group lost .52 pounds/head/day during that first week.

How to Put Weight on Calves? Start Them Off Right

Although most calves will start gaining once they transition, this Tennessee study demonstrated that Amaferm offers an advantage in gain. Yes, the control group did start gaining after week 1. However, even after the Stress Tubs were removed after 21 days (week 3), the calves that had Amaferm in their diet kept outperforming.

Calves in the control group, in weeks 4-7 posted an ADG of 1.45 pounds. In the Amaferm group, the calves had an ADG of 2.33 pounds, more than a 3/4-pound advantage per head. When you are selling pounds, raising cattle to gain efficiently, Amaferm seems like an investment worth making.

What our Customers Have to Say

To put weight on calves means healthy, efficient gain. Matthew Cox runs an Angus cow herd in Nebraska. He also buys calves to background from a sale barn, so he has a combination of cattle to turn out to grass.

He is a big fan of the Vita Charge products, not only for the performance, but also for the increased health.

“I swear by the Vita Charge® Cattle Drench. In our yearling operation, we have noticeably less sickness and better appetites, both on calves we get in from the sale barn and on home-raised calves. We couple the Cattle Drench with Stress Tubs and within two weeks our calves are off to the races. Consumption gets to 2% per 100lbs of body weight within 5 days instead of 10,” he explained.

He went on to say, “the quicker I can stimulate appetite and get that young calf to get enough energy intake with the stressful weaning event the better off I am. Our troubles aren’t as prevalent, and we don’t have to treat calves. That’s a savings of $25-$40 per head with the current price of antibiotics. I am a firm believer in the Amaferm in these Vita Charge products.”

Bubba Rutherford from Texas is another cow-calf producer who believes in the benefits of the Drench.

“I give the Vita Charge Drench to every animal – calf, yearling or cow – that comes onto my place as soon as they unload and go through the chute. Even the cows that are heading to the packing house get the Drench. It seems like it just gives them an extra boost, and the cattle go to feed a lot faster. When we doctor yearlings in the pasture, they get a dose of Vita Charge Drench too, and they go right back to feed,” Rutherford said.

Are you Looking for Vita Charge?

Well, we can help you find it. Vita Charge and all BioZyme products are sold through our dealer network and online. Locate your nearest dealer with our dealer locator.

Not seeing a dealer near you? You can refer a dealer on our website, today.

Want more information about our products? Sign up for our regular newsletter.

Featured BioZyme Team – Domestic Sales

At BioZyme®, we take the TEAM approach, meaning that Together Everyone Achieves MORE! That is why we have a sales TEAM to support our customers. You likely know these men and women out in the field as your ASMs, or Area SalesManagers. They are our boots on the ground to help the dealers succeed in their business.

“We want the dealers to communicate with the ASMs their goals and aspirations for their business,” said Bob Burkham, Senior Manager of National Sales, who oversees the team of ASMs. “Do you want to grow as a dealer? Or are you happy where you currently are? Use your ASM to help you grow!”

The Sales Team is currently comprised of 12 knowledgeable men and women across the country to help you reach your goals. If there isn’t an ASM in your specific territory, feel free to call the BioZymeOutreach Support TEAM at 800-821-3070.

According to Burkham, the Sales Team offers dealers four key areas of support.

Product Knowledge

The sales team is well-versed in product knowledge and can provide training to you or your staff.

Expert in the Field to Answer Questions

Do you or a potential customer have a question about how a product works, the best product within a line for a specific scenario or how to merchandise a product? Use your ASM or Inside Sales Rep to get your questions answered.

Access to Nutritional Support

Not every company offers nutritional support, but in addition to the Sales Team, we offer a staff of nutritionists to help you. The ASMs can help you work with them, and also help you gather hay and feed samples for testing to be sure your customers get the right products.

Business Development

Do you have a potential end-user who is on the fence? Schedule a joint meeting with that producer, you and your ASM to discuss a product and the BioZyme products that would benefit its operation.

“My main goal is to help people improve their animals’ performance. Training the dealer to service the end-user is one of the best uses of my time. Fifty dealers are going to talk to way more people than I can in a day, and that helps us spread the care that comes full circle,” said Kevin Glaubius, ASM in Nebraska.

In the end, Burkham and Glaubius both agree, the dealer-ASM relationship is based on a common goal –growing the dealer’s business and providing solutions for customers.

“Call on any ASM to get the resources you need. They are here to help you reach your goals,” Burkham said.

Letters from Lisa – The History of BioZyme

The history of BioZyme®is rich with care that comes full circle. I believe this care is especially entwined into one fact; we make products that do what we say they do. This was true in 1951 when our company was born and is still true today.

Many well-established brands have built a reputation for delivering products that live up to their claims. This requires investing heavily in research, development and quality assurance to maintain customer trust. BioZyme is not an exception. We spend money each year to discover, understand and constantly validate all this care. We take these research efforts to the next level by creating products and ideas that deliver care that comes full circle to the animal, the owner and the industry.

Care that Comes Full Circle implies that effort, energy or actions you put into something or someone will be reciprocated or reflected back to you in some way. It suggests that the treatment or consideration you extend to others is likely to be mirrored in how others treat or respond to you.

Our founder, LarryEhlert, began this cultureinside BioZyme. From his vision to provide a high-quality, highly fortified and concentrated product for the livestock producer, Ehlert’s Feeds was born in the early 1950’s. A concentration on vitamins, trace minerals and natural protein sources were incorporated. He wanted to put everything in the bag that the producer did not have, but needed to balance the grain and forage he already had on the farm to feed. Larry was a stickler for only using “old process” soy, cotton and linseed meals. He was known to pick on inferior ingredients. For example, he described urea by saying, “it may be a good fertilizer, but it should not go through the cow first to get in the ground.”

Doing things right was always Larry Ehlert’s way. Doing things right is the foundation of care that comes full circle. This is the history and the future of BioZyme and ensures our products do exactly as we say they do.

BioZyme® Takes its Diversified Family of Brands to SuperZoo and Dakotafest

What do Mitchell, South Dakota, and Las Vegas during the third week of August have in common? Probably not much unless you are wildly excited about the BioZyme® family of brands.

Our team divided and promoted the diversity of brands at two unique events, SuperZoo and Dakotafest.

The Similarities

Both SuperZoo and Dakotafest allowed BioZyme experts to share the advantages of AO-Biotics® Amaferm®. They both had captive audiences of people interested in making animals’ lives better. This was BioZyme’s second year at each of the three-day events.

SuperZoo

SuperZoo is North America’s largest pet retail event.

According to Lori Lawrence, Senior Manager of Commercial Marketing, it allows BioZyme to showcase diverse products that set us apart in the marketplace. Additionally, we can connect directly with animal health and pet suppliers.

“When we see all the different goods out there and all the suppliers, we realize just how large the pet industry is. It sure made us walk away with some ideas on how to be more innovative with new products and collaborations,” Lawrence said.

BioZyme had a 10×20 booth in the Farm & Feed Area. We were able to showcase several product lines including Vitalize®, Backyard Boost®, Vita Charge® and Sure Champ®.

“At SuperZoo, the pet business is huge. You realize how many people humanize their animals. You see a little bit of everything there,” Lawrence said.

The Vitalize products have received NASC (National Animal Supplement Council) accreditation. Therefore, we were able to cross promote in the NASC booth. Lawrence said NASC allowed BioZyme to display Vitalize products with the NASC seal in their booth, adding to brand presence.

Dakotafest

This annual event is designed for farmers, ranchers and those who embrace a rural lifestyle.

For the second year, the BioZyme Livestock Tent has been the hub of livestock industry information at Dakotafest. In addition to our own display, dealer Greg Steele, Greg’s Feed Service, also had a booth in the tent. Another BioZyme dealer, Cowell Ag, also was at the Dakotafest.

While BioZyme sponsored the livestock tent, there were other vendors there. This was to our company’s advantage. Each day during chute demonstrations by the equipment company, we were able to demonstrate the ease of using Vita Charge® Cattle Drench and share its benefits.

“We had a captive audience twice a day. We able to demonstrate cattle drench on live cattle while we hung it on our shoulders,” said Bob Burkham, Senior Manager of National Sales.

That audience allowed our experts to share the benefits of Amaferm. Talks provided by Chris Cassady, Ph.D., ASMs Kevin Glaubius and Justin Doubet, touted the economic and nutritional advantages of VitaFerm. Wyatt Marshall, Industry and Events Coordinator, also spoke about Vitalize products.

“Dr. Cassady talked about the value of Amaferm. He even had a white board so he could show the audience the math,” Burkham said.

Doubet agrees that the set-up at Dakotafest is unique.

“It gives us an opportunity to partner with another company demonstrating their equipment, while we can still showcase our products,” he said.

Meeting our Goals

Sales diversification is one of BioZyme’s core goals. From attending a pet-focused event in Las Vegas to demonstrating our products chute-side for ranchers in South Dakota, our team is dedicated to providing care that comes full circle to a variety of animals. With the BioZyme family of brands there is a product for every animal lover out there.