June/July 2018 – Letters from Lisa

Courage to Grow

The theme of our recent Dealer Retreat was the Wizard of Oz – Courage to Grow. I know what you are thinking, how can a 1939 movie classic be the business tale of 2018? The answer is found in the five points that are the key take-aways, if you choose to follow the yellow brick road all the way to the Emerald City.

Embrace and value the journey

In the Wizard of Oz, Dorothy and her friends embark on an incredible journey. As a business owner, you are also on an incredible journey. The challenges and victories on the journey are a part of your story, tell it every chance you get. The reason for this is that stories stick with people and have an impact on how they perceive the brand, your culture and whether they want to be a part of your journey.

Realize that things aren’t always what they seem

Dorothy and her friends are stunned when they discover that the Wizard was far from the powerful figure that they had expected him to be. Likewise, the stumbling blocks that your business faces may not be what you think they are. Solutions to business challenges seldom lie in looking at them through the same lens as you have always done. Innovation, creativity, and fundamental changes (yes you might need to change) may be necessary for your business to grow. Those things that seem to be great challenges may not be what they seem when approached in a new way with a fresh perspective.

Don’t be cowardly

Success in business comes from being courageous not cowardly like the lion. One must be courageous enough to search for new opportunities, even if it means a big departure from how you have done business in the past. In business, we are unfortunately, occasionally, subjected to naysayers – people who don’t get us, try to bring our spirit down, and bring us back to “reality.” It isn’t easy to find the courage to overcome all of this, but the alternative is to manage from fear. Fear destroys one’s opportunity for growth. Courage is one of the most important assets to have in a business.

Have a heart

The Tin Man lacked a heart, which is another way of saying that he lacked the energy, emotion and inspiration to lead his life in the way that he wanted. Business is all about energy and it flows down. As a leader, you must find a way to build a culture that engages people with energetic enthusiasm. Employees who feel heard, valued and respected work with much more enthusiasm and energy than those who don’t. They are also more likely to stick around because they love where they work.

Embrace the fact that brainpower matters

Take it from the Scarecrow – it takes work to become smarter. Developing the brains to drive change in your business means committing to continually upgrading your own skills. As a business leader, developing new perspectives, awareness, and resources through coaching, training, and leadership development can help.

So, think yellow brick road, then embrace the journey. Along the path, do not be afraid to challenge yourself to look at your business in new ways. Innovative growth and positive change only come to those who have the skills, energy, and courage to improve themselves and do things differently. As business owners we are constantly going through peaks and valleys – having our good days and bad ones. And with every one of these, there’s a new witch along the road. Decide if you will let the witch be wicked or be Glinda the witch of opportunity.

Dealer Spotlight: Taylor Goering

Taylor Goering has Ambitious Goals

Ambitious. Webster defines it as “having a desire to be successful, powerful, or famous; having a desire to achieve a particular goal; aspiring.” These are words that best describe Taylor Goering of McPherson, Kan. The 19-year-old is a sophomore at Hutchinson Community College in Kansas. She also manages a boutique three days out of the week, cares for a string of at least half-a-dozen show heifers, helps her parents on their farm and is a BioZyme® dealer.

Taylor has been showing cattle for about 12 years. She shows multiple breeds, and likes to lead anything into the ring, “as long as it’s a good one.” Although, Simmentals are her favorite. She gives her parents Greg and Tammy a lot of credit and appreciation for their support in her show career and her start as a BioZyme dealer.

“My dad always said, ‘I like to get you in the ring as many times as possible.’ Without his support I wouldn’t be where I am today,” Taylor said.

And it was at one of the many junior nationals that the Goering family attends each summer where mom Tammy first learned about Sure Champ®. Tammy was looking through the trade show and came back with Sure Champ information and suggested the family might want to investigate it. The father-daughter duo were busy with cattle. Taylor said her mom went back and bought a bag of Sure Champ, and they have been hooked ever since.

“We noticed a difference in our cattle’s hair coat and appetite right away,” Taylor said. They began their on-farm dealership in 2012.

Taylor has made a personal connection with many of her customers because she is also a cow-calf producer and has traveled the U.S. going to shows and understands what her customers are looking for in a supplement.

“I can relate to a lot of my customers because we are all looking for success in our herds – either the benefits from relieving stress from show calves traveling or increasing fertility/conception rates in their herds. The best part of the products are the results. You can see the results. I really like the personal testimonies because every person has a different product they believe in,” she said.

Although the dealership started as a family affair, Taylor has taken on most of the responsibility since her parents are busy with other endeavors. Much of her customer base has been built from word-of-mouth, and people continue to call and ask about products.

Taylor said the best part of being a young dealer is the satisfaction of succeeding at such a young age and getting a head start on her future. Goerings reached VIP Status in 2015, and Taylor said it is her goal to reach that milestone again in the future. “Dreams don’t work unless you do,” is her motto.

“It’s not scary at all. I love being as young as I am, and having goals set for me within this company. It is rewarding to become a dealer because if you have a question, someone is always there to answer.  You might wonder, will anyone buy from me? But our biggest response to the product has been word-of-mouth. People will drive by our pasture, and see the orange tubs, and want to know where we get those from,” she said.

She added that as a younger person who recently “aged out” of 4-H, it is important to her to give back to the local youth programs. She said she will sponsor awards or shows that help benefit local youth with livestock projects. This is also another great way to share the BioZyme message.

Ultimately, Taylor would like to earn her bachelor’s degree in General Business, expand her dealership to a store front, and achieve the VIP Dealer Status again. Those might seem to be lofty goals to most 19-year-olds. But with the ambition that Taylor has, she knows how to convert goals into accomplishments.

Ways to Support Youth Projects

“The youth is the hope of our future.” – Jose Rizal

More than 6 million youth are involved in 4-H and FFA. And while not all these young people are involved in livestock projects, all of these young people are consumers and do want a safe, nutritious eating experience. That’s why it is important for BioZyme® dealers to support youth projects and events. While the support of the project or event is beneficial to the young people involved, as supporters, we often get to share our story; telling everyone that our products are all-natural and will only continue to help the animals feel good, stay healthy and perform to their upmost potential.

There are many ways to support the youth – or the future – of our industry. Remember, every time we give, we are making an investment.

Show sponsorships.
It is easy to write a check to group or an organization for a show sponsorship. But have you ever considered sponsorship in the form of product? Many shows are looking for “new and exciting” awards or ways to make winning the show seem more appealing. What is more exciting or appealing than winning a bag or bucket of Sure Champ Extreme with Climate Control? Be sure to include your contact information along with a product brochure. Those winners just might be your newest customers.

Educational Workshops.
Giving our time to young people is vital. And in youth projects, there are so many things to learn – feeding, fitting, showing, judging, skin and hair care. As a dealer, you are likely an expert in at least one of these areas or know someone who is. Take the time to host a day or 1/2-day workshop or work with another company to co-host an educational workshop. You don’t have to tackle every subject or every species all at once. And, at the end of the day, have a drawing for a bag or tub of product.

One example of an educational workshop was a roping clinic recently conducted by Vitalize Ambassador Whitney DeSalvo. Each participant received a tube of Vitalize® Equine Recovery Paste and a Vitalize cap. A bag of Vitalize product was rewarded to one of the young participants based on merit. Giving away product might cost you initially, but it might also gain you a lifetime customer, and you will see the ROI mount over time.

Make Stall Cards.
Offer to make stall cards for your customers prior to the county or district fair. Don Bush with Powell Feed & Milling in Arkansas, said Powell makes its own line of show feeds, with the assistance of Dr. Susan Day. Last year, Powell feed provided stall cards to its Powell Show Feed customers to use at the area fairs, to recognize their customers, and help the young people have a more professional and neater looking display at the fair. Bush said the youth appreciated the added gesture, and he anticipates this is a program that Powell’s will continue.

Simply Give Back.
With many stores in many counties, Bush said it was going to be nearly impossible to support each Powell customer. Kirk Powell, the company owner, said he would rather donate back the profit margin from show feeds to all the youth than buy just one kid’s animal. And that is what he did. At the end of the summer, Powell Feeds calculates the profits from its show feed sales and divides it among all the youth who buy feed from their various stores. Then, the kids get a certificate worth a specified amount to use at any of the Powell stores.

“We can buy one animal, spend $3,000 and impact one child, or we can take all the profit from our show feed business and spread it amongst every one of them. And some of those kids who don’t win, it means more to them than the kids who do win,” Bush said.

Remember, youth are the future. They are future leaders, future decision makers and future customers. The decisions you make today to support youth will impact them and your business now and in the future.

Today’s Young People are Future Customers

For years grandpa and dad made all the purchasing decisions around the farm or ranch. They decided which color of tractor to drive, which bulls to breed the cows to and even which minerals to feed. But as the years go by, the next generation of customers – my generation –  is starting to make buying decisions. And as a millennial, I might need you to reach out to me just a little differently than dad and grandpa did.

Being classified as a millennial means I’m in an age group with other 18 to 34-year-olds. That’s a wide age range of potential and future customers, and we make our decisions a little differently than grandpa did. Here are a few pointers on grabbing my attention and converting me from a potential customer to a repeat customer:

Reach out to me early on. As part of the millennial generation, I might already be a customer of yours, especially with show livestock and performance horse product lines such as Sure Champ® and Vitalize®. But just because I’m young, doesn’t mean I’m not interested in other product lines. Keep the lines of communication open, and make sure I know how to reach you when I do need to buy more products for my growing livestock operations. For example, I might be buying Sure Champ for my show animals now, but as I develop my herd or take over my family’s herd, I will want to learn more about the VitaFerm line of products and how they will keep my cattle healthy, performing and help increase profitability.

Show us results. My generation thrives on instant gratification. We like to see results and we like to see them quickly. Share research summaries with us that describe the results we might see with your products. We also like to hear from others who have had great experiences. Providing a sample of a quick-response product like Vita Charge Paste is a good idea, too. These kinds of samples are great door openers to conversations about other products and one of the best investments you can make.

Be innovative and stay connected with us. Our generation has technology at our fingertips. We get news from social platforms like Twitter, Instagram and Facebook, and if we are going to learn about your products and services, you’re likely going to have to promote them on social media as well. That connectivity is a two-way street. “Word of mouth” is still the most powerful marketing tool, but instead of us setting around the local feed store or coffee shop, we comment and share on social media. We like to share positive comments on our experiences, so look for those as we engage with you on Twitter, Instagram and Facebook!

Have a conversation with us. Millennials like to be engaged. We don’t want you to give us a sales pitch. We want you to talk to us and include us in the conversation, so we feel like part of the solution. Start the conversation with questions to discover our goals and priorities and give us options.

Be authentic. Because technology is so easily accessible, the ability to find answers to our questions usually is too. We will do our own research and find out in a heartbeat if you have clouded over anything just to make a sale.

Times are changing, but thanks to the foresight and leadership of my dad and grandpa, I’m ready to start making decisions about our operation. Just remember, I make decisions a little bit differently than the generations before me, but keep your conversations real, show me results and work with me, and this potential customer will become your regular customer. Keep connecting with me in innovative ways as technology changes and evolves, and watch your business grow.

Youth Project Opens Doors

For 25 years Don Bush, Powell Feed & Milling, knew Ken Gillig and competed against him in the world of animal nutrition. Gillig, the BioZyme® Key Accounts Manager since 2016, was formerly an ASM, and Bush had been selling Purina through Powell Feed & Milling in various stores in Northern Arkansas.

However, at the 2014 Missouri State Fair, the friendship between Gillig and Bush became even more important when Bush’s daughter’s ram got very sick in the breeding sheep barn. Bush recalls that Gillig told him he had something he wanted him to try.

“Ken brought back a half-dozen Vita Charge® Paste tubes with a note on how to give them to our ram,” Bush said. “I told my daughter, ‘I don’t know what this foo-foo dust is, but it’s better than having a dead ram.’ Two days later he won the open sheep show.”

After that experience with his daughter’s prize-winning sheep projects, Bush knew there was something about the BioZyme products that worked. He helped Gillig get some supplements to producers down around him and told his boss he wanted to introduce the products into the Powell Feed Stores. Skeptical about the price of the products, he agreed. And Powell Feed & Milling has watched its BioZyme product sales grow, all while reaching VIP Dealer status each year.

“I knew it worked for us. I knew it would work for others,” Bush said.

Bush’s situation is a perfect example of why reaching out to young livestock exhibitors and sharing products are effective ways of promoting the products. If Gillig hadn’t shared the Vita Charge products with him, his daughter might have had a dead ram. And furthermore, BioZyme might have one less VIP dealer who has helped the health and performance of many producers in a large part of Northern Arkansas.

Don’t discount the youth exhibitor. They might buy a bag or a bucket of Sure Champ® products. Or maybe a young equestrian uses the Vitalize® products. However, those youth likely have parents who own livestock or a business who could be positively impacted by the BioZyme products as well.

Potential opportunities are everywhere. Ken Gillig seized the opportunity to help a young sheep exhibitor at the Missouri State Fair. But what he ultimately did was help grow business and change the lives of many livestock producers for years into the future.

May 2018 – Letters from Lisa

Young = Unproven = Fresh = IMPACT

Not to sound too girly, but for about two weeks I had needed to get my nails done (this new job just doesn’t allow time for such necessities).  Finally, I found a spot I could go and called to get in; no availability.  Seems it is “prom season” in St. Joseph and my offers for large tips for availability purposes got trumped. Thinking of the prom dynamic brought back many memories of the good ol’ days when I was not afraid of looking in the mirror, and my youthfulness allowed me to do many things that are not just glimpses of memories that I watch rotate by on my photo frame.

Why is youth so amazing? In my opinion, the greatest thing about young people is that they are unproven. I have never heard an 18-year-old say, “we already tried that, it didn’t work.” Or “that’s how we have always done things.”  Not having a past is a huge attribute, and one that all of us in business should embrace. Want to get futuristic insight or even today’s insight on anything – ask a young person. One warning: after asking you must listen and make change based on these suggestions. And you cannot say to yourself, that will never work, we have already tried that. I am serious, you must think “unproven.”  Ailee Langdon came to BioZyme as an intern last summer and impressed us so much with her work ethic and fresh ideas that we snatched her right up as a full-time employee so we could keep her freshness on our team.

This unproven characteristic allows young people to bring fresh ideas and fresh perspectives. Youth means a new way of thinking. Millennials (18 to 34) now outnumber boomers (51 to 69). Fast Company research suggests 68% of millennials say creating change is a personal goal, while only 42% of boomers do. There’s that word people hate, change. Young people are change agents. Embrace that. No matter whether they are customers, employees, interns or visiting for the day; we all need to think about how amazing “fresh” corn on the cob is.  Young people are even better. Cody Jensen came to BioZyme after being the President of the National Junior Hereford Association Board.  He had many fresh ideas on how we could better support show cattle and ended up driving the development of Sure Champ® Climate Control – a product that took the show world by storm last summer.

In all these scenarios there was impact. This impact does not come without commitment on the part of the Company. Training must be a part of your modus operandi as well as having processes that allow for the time to discuss, not just do. However, with that little bit of effort and if we embrace the incredible value of our youth, we will see significant IMPACT!  At BioZyme youth is a part of everything we do, not because it is easier (change is not easy) but because we are looking for care that comes full circle as our IMPACT!

Win the future – think youth!

Dealer Spotlight: Spring Canyon Feeds

Customer service isn’t just a catch phrase for Spring Canyon Feeds. It is a family value passed from one generation to the next. Kari Schultz, along with her brother and dad, Tyson Mann and Bruce Mann, own Spring Canyon Feeds, serving farmers and ranchers in the community surrounding Kirk, Colo., where she grew up.

“We’re not just selling a product. We strive to provide. It’s in our blood,” Kari said. “Even growing up, if we had something pressing to get done today, and a neighbor called and needed help, my dad would stop what he was doing and put everyone else first.”

That is the kind of service that Kari and Spring Canyon has provided and continues to provide since the dealership started in 2014. Kari is engaged with her customers, understands their livelihoods, and works with the resources available to her through BioZyme® to help her customers thrive.

Kari started feeding the VitaFerm® products in 2014, but with no local dealer former ASM Brad Hill convinced her it would be a good little “side business” to go along with her farming and cow-calf enterprise.

About the same time the Spring Canyon dealership started, Megan Douthit-Downey, Saint Francis, Kan., had heard about VitaFerm products from her veterinarian. Although 50 miles away, Kari was still the closest dealer who offered all the product lines Megan was looking for, but more importantly provided her great services.

“Kari is a rock star,” Megan said. “She comes out and we tell her where our hay piles are and what cuttings they are from. She core samples everything and submits samples to Dr. [Susan] Day, and Dr. Day puts rations together for us. For us, it’s about getting the most bang for our buck. The products are not always the cheapest, and not always the most expensive, but customer service goes a long way.”

As a cattle producer, Kari understand the value of forage sampling and supplementing nutrition when and where needed. She appreciates the services that BioZyme provides its customers, and more of her customers are learning to appreciate those services too.

“We believe whole-heartedly that if you don’t know what you’re feeding your cattle, you don’t know what they need. We need to make sure what they are eating is actually meeting their requirements for them to perform at their highest potential, it is necessary to know what they are lacking and provide them with those nutrients,” Kari said. “BioZyme is great at providing that service to us. I really enjoy Susan’s frankness. She lets us know what we need or what we don’t need in our rations.”

Kari said many of the more seasoned producers in her area, who at one time didn’t think their cattle needed a mineral package, are started to see the value in the products she sells, especially with the Amaferm® advantage. She said they understand that Amaferm helps their cattle put on more pounds through increased intake, digestibility and absorption, and to the producers, more pounds equal more dollars.

“Kari’s product knowledge is incredible,” said Jake Warntjes, ASM who covers Eastern Colorado, Western Kansas and Western Oklahoma. “She studies the nutrition side of things, what Amaferm will do for the animals and knows the research that backs it.”

Jake is also complimentary of her customer service skills, saying Kari is good at getting customers connected to the resources they need, such as himself or Susan for nutrition needs.

In December 2017, Kari had the opportunity to expand those services even further. She, her dad and brother purchased the feed store in their small community, and her “side business” has turned into full-time business and a service for the ranchers of Yuma County, where cows out-number people.

At the store, which is open 6 days a week, Kari sells most everything for livestock, including the BioZyme product lines, tags, sorting sticks, medicine, gloves, boots, rodent and pest control. She also carries some pet foods and small pet items. And she is expanding the services her store provides.

She has worked closely with a veterinarian to get some prescription medicines on-hand so if a rancher needs something, the vet can work through her to get one animal treated. She is also working with a Genex rep and A.I. tech to promote her services in the area. She hopes to eventually add marketing services to her store.

Keeping animals healthy and growing and keeping customers happy and returning are ways that Spring Canyon Feeds stays engaged with their customers.

Engage With Your Customers To Sell A Program

BioZyme® offers many great products for all phases of production. But some producers get comfortable with one product, and don’t always know how to transition to include other products. And sometimes, the new products seem overwhelming. However, with some engagement with your customers, and discussing the benefits of the Amaferm® advantage through all phases, you can expand your marketing to a program-based approach.

Matt Weigel, owner of Darlington Feed & Ag Center in Darlington, Wis., said he works closely with his producers to make sure they understand each step of the feeding process. For instance, he said the dairies he works with all incorporate Amaferm Digest More® in their feed. When Weigel asked if the producers were pleased with their calf feed, they said yes. Then he suggested the Vita Charge® Stress Tub to help them wean better and stay healthier. And the dairies liked them as well. Of course, they all start their program with Vita Charge Neonatal.

“I’m not afraid to give away a stress tub, and I’ll eat the $60 because I am confident I’ll sell 10 more tubs and more product,” Weigel said. “You’ve got to look at the big picture and be open minded. If a producer likes it and uses it forever I’m money ahead.”

He said he is on the dairy farms that are his customers at least every week or every other week to make sure the customers get their questions answered, and to fix any problems before they surface. Although his store represents other products lines, he truly believes in the Amaferm advantage and uses the VitaFerm products on his own cow herd.

“I wear my VitaFerm hat! We really promote VitaFerm because we know it works. I try the products on my own animals and they work. I like them, and I can promote them,” he said.

Another way that Weigel works to engage with his customers and promote products is to take advantage of the assistance the BioZyme Marketing Team and his ASM provide. In 2017, ASM Trent Gabler worked with Weigel and the Marketing Team to create a postcard mailing promoting VitaFerm HEAT® to those producers who use Concept•Aid®. Darlington Feed saw a significant increase in their HEAT sales after that mailing, according to Gabler.

Finally, Weigel said he’s not afraid to use other customers as references. He’ll share the results that ‘Joe Smith’ had when using a product and he said other producers have the mindset that if Joe Smith had great results, then I should try it too.

Using products, proactively making farm visits and sharing testimonials are great ways to engage and promote products. Offering a trial product might cost a little initially, but the returns will pay off in the long-term. Getting customers to use a program and not just one product will also pay dividends and keep that customer active all year long. Look at the big picture, and sell the program.

Grow Your Business Through Engagement

Without customers, business survival looks bleak. There are two key ways to grow your customer base and subsequently grow your business. First, don’t lose your current customers. And secondly, recruit new customers.

According to an article on marketingwizdom.com, “The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships.”

These are customers that the business has already recruited, mostly likely sold to at least once, but simply didn’t follow up with through simple engagement. Twenty-percent adds up over time, and if a business doesn’t work to recruit new customers, it won’t be long before the business no longer exists.

Get Referrals. One of the best and most cost-effective ways to gain new customers is through referrals. But more importantly, referrals are a way to continue interaction and communication with your current customers, while building relationships with new customers and clients. Communication and interaction is vital to long-lasting relationships.

As with any project you need to set your goals first. Do you want to gain a new customer each day? Two per week? Ten per month? Be realistic in the amount of time you plan to devote to recruiting new customers.  And remember, while recruiting new customers is important, keeping the lines of communication open and engaging with your existing customers is important to keeping them happy and keeping them returning.

Offer incentives. Although referrals can and do happen without incentive, people are sometimes afraid of giving out others’ names. But if there is a small incentive included, that fear usually disappears. Sample incentives include:

  • For every name that you refer that buys product from me this month, I’ll give you X% off your next order
  • For every customer you refer me to, I’ll offer you a Vita Charge® Stress Tub at $X cost

And if you don’t offer an incentive, do show appreciation. Those two little words go a long way and give you one more opportunity to interact with current customers.

Schedule the calls. Set aside 30 minutes a day for a week to make new customer calls. If those calls only take 15 minutes each, you can make two calls a day and engage with 10 potential customers. Even if half of those people purchase product, you’ve gained five new customers in a week. Follow that pattern, and over time you’ll have 20 new customers in a month and watch that revenue soar. And surely over time, those 20 customers will have friends that they will be glad to refer too.

Keep communicating. It doesn’t matter if it’s a new customer or long-time customer, keeping the lines of communication open are key to retention. Create a communications calendar where you follow up with each customer on a regular basis. Contact them to see if they need any products, follow up after the sale to make sure they are happy with their products and reach out to them in between to see if they have any general questions or just to see how their lives are going. Customers like it when you are interested in them and engage in their activities.

Referrals are great ways to build your customer base. Remember to keep those lines of communication open between both current and new customers and watch your business grow.

Customer Success Matters

Customers are the lifeblood of our business. Without their success and their repeated business, it is likely that our business isn’t going to succeed either. As dealers, we need to consider ways to help them succeed and then recognize their efforts.

First, we need to know our customers and understand their goals. Recognize what their individual production schedules look like and what their ultimate goals are. Do they sell their calves at weaning time? If so, you probably don’t need to push the VitaFerm® Gain Smart® product line to them. Do they compete with their horses or livestock? Then perhaps the Vita Charge® Paste or Vitalize® Equine Recovery Paste needs to be a staple in their show box. Customer success isn’t just about selling products; it’s about providing services and motivation to help them succeed.

Do you have a customer that is offering the same mineral program year after year because “that’s how granddad did it.”? If so, perhaps you need to suggest forage testing their hay and offering some alternatives to a more updated supplement program that will better fit their current operation. Maybe the customer didn’t know you offer forage testing and feed analysis. Once they discover the supplements they really need, they might even discover they are saving money over time. If you create an environment for your customer to succeed, they are more likely to succeed and become loyal customers.

But what happens when your customers find success? Congratulate them as soon as you can, and in person if possible. If you don’t think you will see them in the store or at their ranch for a few weeks, pick up the phone or drop them a hand-written note expressing your happiness for them. The fact that you noticed their achievements will go a long way in their customer satisfaction and your professional relationship with them.

Be sure to not only congratulate them, but to let others know about their achievements as well. Customer achievements can range from having a successful production sale to selling the Grand Champion Barrow at a recent livestock show to having a child get accepted to the college or university of his or her choice. Once you know of these success stories, start sharing them with others. There are several ways to share these stories.

Use a bulletin board in your store that allows you to “brag” on your customers. You can post newspaper clippings here. You can ask your customers to submit their photos and accomplishments to you to post on the bulletin board. People like to see what others in their community are doing, and it makes them feel good to be recognized for their successes.

Take that recognition to the next level. Perhaps you distribute a company newsletter or have a Facebook page. Share your customers’ achievements on these venues so more people see them, especially if they relate to success with your products. Producers will buy a product based on peer-success and not just because a sales person said it works (read more about this in Tell Everyone).

If you create an environment for your customers to succeed, and they succeed, they will likely become repeat customers. They will also tell others about their successes, and if you tell others about their successes, your business will continue to grow.