For the first time ever, BioZyme® Inc., will have a presence at EuroTier, the world’s largest trade show for companies directly involved with animal agriculture. EuroTier is Nov. 13-16, in Hanover, Germany. Although several of BioZyme’s employees have attended in the past; this year, the entire International Team, as well as BioZyme President Lisa Norton, and BioZyme key researcher Dr. Lynsey Whitacre will attend, representing the St. Joseph, Missouri-based company to visit with companies across the globe that are existing or potential partners.
According to Volker Altenbokum, Director of International Business Development, the International Team will attend EuroTier as visitors, and the BioZyme brand will also have a presence in the booth of Pulte GmbH&Co., BioZyme’s exclusive partner in Germany and Austria. Pulte’s booth is located in space D19, Hall 20.
In addition to a presence at the Pulte booth, Altenbokum said the German and Austrian partner has also planned a reception for the afternoon of Nov. 14, another opportunity for the BioZyme staff to talk to Pulte’s customers and learn more about their needs and how Amaferm® can complement those needs.
“We will be at the booth to interact with Pulte’s existing customers and prospects to discuss the potential of Amaferm in their formulations. It is exciting to see what Pulte has been able to organize, and we all hope that we can contribute to make their exhibition activity an even bigger success,” Altenbokum said.
Not only will the BioZyme Team get to work with its German and Austrian partner, the team will get to visit with other global partners in one place such as partners SPIN Colombia, DCL Canada, Timac Brazil, Techmix USA, and Nisso Shoji Japan. Altenbokum said other highlights will be a signing ceremony with its new Chinese partner and being able to meet the with other businesses who want to learn about the Amaferm advantage.
“To me, attending EuroTier means getting to connect with the market. You can count on the entire feed and feed additives industry be present there. Unlike some other exhibitions, you have both national and international decision makers visiting, which gives EuroTier even more importance. There are numerous technical events and educational forums organized that discuss real questions and challenges of animal production. From a marketing standpoint, I would say the event gives great visibility to the exhibitors -think about the impact of more than 150,000 people attending and more than 40,000 being international visitors. To me, it is simply the place to be and I am very much looking forward to it,” Altenbokum said.
To learn more about BioZyme Inc., and its line of better feed additives, visit: http://biozymeinc.com/.