Kylie Patterson, Columbia, Missouri, has been named the Marketing Brand Manager – Show Livestock for BioZyme® Inc. She comes to this role after having started with the company as the Missouri Area Sales Manager.
As the Marketing Brand Manager – Show Livestock – Patterson will promote the Sure Champ® brand across all show species, continue to create ways to educate young people about livestock and help them #PreptoWin, both in the show ring and in life through leadership focused outreach efforts. She will manage the Sure Champ presence at national shows, work to build brand awareness and coordinate outreach efforts like the summer internship program.
“Sure Champ is about prepping to win in the show ring AND life. The life part is very important to BioZyme, and there is literally no one better than Kylie to carry that vision to the next level,” said Lisa Norton, BioZyme President and Interim Director of Marketing & Regulatory.
Patterson’s livestock experiences make her an ideal fit for her new role. She grew up near San Antonio, Texas, raising and showing Brahman cattle and showing steers. She attended both Blinn College and Oklahoma State University, where she won high individual in both the junior and senior college national livestock judging contests at the North American. She earned a bachelor’s degree in Animal Science from Oklahoma State and assisted with a successful livestock judging program at Texas A&M while working toward her master’s.
“I am so excited for the opportunity to work with young people and help them reach their potential while promoting the Sure Champ line of products for their livestock,” Patterson said.
Look for Patterson and other BioZyme staff including the Sure Champ Summer interns at shows this summer. To learn more about Sure Champ, visit: www.surechamp.com.