Tyler Rouse is the new Director of Marketing for BioZyme® Inc. In his role, he will guide the development and execution of the company’s strategic marketing plans, utilizing all appropriate vehicles to support the company’s ongoing growth.
“I enjoy working in the marketing space to drive brand awareness and sustainable, mutually beneficial relationships with our customers. I am already looking forward to working with both the marketing and sales teams to align them to help grow BioZyme and strengthen the dealer network,” Rouse said.
Meet Tyler Rouse
Rouse brings extensive marketing experience to BioZyme, especially working with dealers. He served in various B2C marketing and sales management roles at John Deere for nearly 16 years. His last position at Deere was Channel Development Manager – Business to Consumer for both the U.S. and Canada. He has vast experience with product positioning, both domestically and internationally. He understands the importance of developing various processes and platforms and implementing those processes to help customers reach their maximum potential. He most recently worked as the Director of Business Development for American Implement.
“We are excited to have Tyler join the BioZyme Team,” said Lynsey Whitacre, Ph.D., Vice President of Development. “His strategic mindset, practical experience and ability to think outside the box are qualities we believe will complement the various market and customer development initiatives BioZyme is embarking on for 2025 and beyond.”
Rouse has a Master’s in Business Administration with an emphasis in agribusiness from Kansas State University. He also earned his bachelor’s in Marketing from Kansas State. The Southwest Kansas native has always been passionate about marketing and sales, watching his late father in sales from an early age. His mom’s family had strong ties to agriculture as they fed cattle and showed horses in the Oklahoma Panhandle when he was growing up, and his love for animals and the outdoors is something he is passing on to his three children, identical twins Emma and Nora, 12; and son Wilder, 7. He also enjoys hunting, fishing, camping, spending time with his children outdoors, cheering on Chiefs football, supporting his kids’ various events, cooking wild game and changing people’s minds about game dishes. He lives in Dodge City, Kansas.
“The way I see it, both BioZyme and John Deere offer value to producers who raise our food. They are premium products that help the producers get a better return on their investments, and we are here to help them understand the core fundamentals of the animal health and nutrition business,” Rouse said.
Welcome To BioZyme
BioZyme, headquartered in Saint Joseph, Missouri, is a global leader in fermentation. It uses its proprietary strain of Aspergillus oryzae to develop pre- and post-biotics under the brand AO-Biotics®. Our additives currently include AO-Biotics® Amaferm® and AO-Biotics® EQE.
In addition, BioZyme offers supplements and animal health products for various animals. We support a variety of species, including cattle, swine, poultry, sheep, goats, horses, dogs and cats.
The BioZyme Family of Brands includes AO-Biotics®, VitaFerm®, Gain Smart®, Sure Champ®, Vitalize®, DuraFerm® and Backyard Boost®. BioZyme reaches a global market of customers throughout the U.S., Canada, South America, Europe, Asia and the Middle East.