{"id":14628,"date":"2023-08-25T21:42:56","date_gmt":"2023-08-25T21:42:56","guid":{"rendered":"https:\/\/biozymeinc.com\/dealer-center\/?p=14628"},"modified":"2023-08-25T21:42:58","modified_gmt":"2023-08-25T21:42:58","slug":"biozyme-takes-brands-to-superzoo-and-dakotafest","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2023\/08\/25\/biozyme-takes-brands-to-superzoo-and-dakotafest\/","title":{"rendered":"BioZyme\u00ae Takes its Diversified Family of Brands to SuperZoo and Dakotafest\u00a0"},"content":{"rendered":"\n

What do Mitchell, South Dakota, and Las Vegas during the third week of August have in common? Probably not much unless you are wildly excited about the BioZyme\u00ae<\/a> family of brands. <\/p>\n\n\n\n

Our team divided and promoted the diversity of brands at two unique events, SuperZoo<\/a> and Dakotafest<\/a>. <\/p>\n\n\n\n

The Similarities\u00a0<\/strong><\/p>\n\n\n\n

Both SuperZoo and Dakotafest allowed BioZyme experts<\/a> to share the advantages of AO-Biotics\u00ae Amaferm\u00ae<\/a>. They both had captive audiences of people interested in making animals\u2019 lives better. This was BioZyme\u2019s second year at each of the three-day events. <\/p>\n\n\n\n

SuperZoo\u00a0<\/strong><\/p>\n\n\n\n

SuperZoo is North America\u2019s largest pet retail event. <\/p>\n\n\n\n

According to Lori Lawrence, Senior Manager of Commercial Marketing, it allows BioZyme to showcase diverse products that set us apart in the marketplace.  Additionally, we can connect directly with animal health<\/a> and pet suppliers<\/a>. <\/p>\n\n\n\n

\u201cWhen we see all the different goods out there and all the suppliers, we realize just how large the pet industry is. It sure made us walk away with some ideas on how to be more innovative with new products and collaborations,\u201d Lawrence said. <\/p>\n\n\n\n

BioZyme had a 10×20 booth in the Farm & Feed Area. We were able to showcase several product lines including Vitalize\u00ae<\/a>, Backyard Boost\u00ae<\/a>, Vita Charge\u00ae<\/a> and Sure Champ\u00ae<\/a>.  <\/p>\n\n\n\n

\u201cAt SuperZoo, the pet business is huge. You realize how many people humanize their animals. You see a little bit of everything there,\u201d Lawrence said. <\/p>\n\n\n\n

The Vitalize products have received NASC (National Animal Supplement Council)<\/a> accreditation. Therefore, we were able to cross promote in the NASC booth. Lawrence said NASC allowed BioZyme to display Vitalize products with the NASC seal in their booth, adding to brand presence. <\/p>\n\n\n\n

Dakotafest\u00a0<\/strong><\/p>\n\n\n\n

This annual event is designed for farmers, ranchers and those who embrace a rural lifestyle.  <\/p>\n\n\n\n

For the second year, the BioZyme<\/a> Livestock Tent has been the hub of livestock industry information at Dakotafest. In addition to our own display, dealer Greg Steele, Greg\u2019s Feed Service, also had a booth in the tent. Another BioZyme dealer, Cowell Ag, also was at the Dakotafest. <\/p>\n\n\n\n

While BioZyme sponsored the livestock tent, there were other vendors there. This was to our company\u2019s advantage. Each day during chute demonstrations by the equipment company, we were able to demonstrate the ease of using Vita Charge\u00ae Cattle Drench<\/a> and share its benefits. <\/p>\n\n\n\n

\u201cWe had a captive audience twice a day. We able to demonstrate cattle drench on live cattle while we hung it on our shoulders,\u201d said Bob Burkham, Senior Manager of National Sales.\u00a0<\/p>\n\n\n\n

That audience allowed our experts to share the benefits of Amaferm<\/a>. Talks provided by Chris Cassady, Ph.D., ASMs Kevin Glaubius and Justin Doubet, touted the economic and nutritional advantages of VitaFerm. Wyatt Marshall, Industry and Events Coordinator, also spoke about Vitalize<\/a> products. <\/p>\n\n\n\n

\u201cDr. Cassady talked about the value of Amaferm. He even had a white board so he could show the audience the math,\u201d Burkham said. <\/p>\n\n\n\n

Doubet agrees that the set-up at Dakotafest is unique. <\/p>\n\n\n\n

\u201cIt gives us an opportunity to partner with another company demonstrating their equipment, while we can still showcase our products,\u201d he said. <\/p>\n\n\n\n

Meeting our Goals<\/strong> <\/p>\n\n\n\n

Sales diversification is one of BioZyme\u2019s<\/a> core goals. From attending a pet-focused event in Las Vegas to demonstrating our products chute-side for ranchers in South Dakota, our team is dedicated to providing care that comes full circle to a variety of animals. With the BioZyme family of brands there is a product for every animal lover out there. <\/p>\n","protected":false},"excerpt":{"rendered":"

What do Mitchell, South Dakota, and Las Vegas during the third week of August have in common? Probably not much unless you are wildly excited about the BioZyme\u00ae family of brands.  Our team divided and promoted the diversity of brands at two unique events, SuperZoo and Dakotafest.  The Similarities\u00a0 Both SuperZoo and Dakotafest allowed BioZyme … Continue reading BioZyme\u00ae Takes its Diversified Family of Brands to SuperZoo and Dakotafest\u00a0<\/span><\/a><\/p>\n","protected":false},"author":56,"featured_media":14630,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195,233],"tags":[],"class_list":["post-14628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-resources","category-whats-new"],"yoast_head":"\nBioZyme\u00ae Takes its Diversified Family of Brands to SuperZoo and Dakotafest\u00a0 - BioZyme Online Dealer Center<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BioZyme\u00ae Takes its Diversified Family of Brands to SuperZoo and Dakotafest\u00a0 - BioZyme Online Dealer Center\" \/>\n<meta property=\"og:description\" content=\"What do Mitchell, South Dakota, and Las Vegas during the third week of August have in common? 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