{"id":14677,"date":"2023-10-09T20:59:09","date_gmt":"2023-10-09T20:59:09","guid":{"rendered":"https:\/\/biozymeinc.com\/dealer-center\/?p=14677"},"modified":"2023-10-09T21:03:07","modified_gmt":"2023-10-09T21:03:07","slug":"letters-from-lisa-oct23","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2023\/10\/09\/letters-from-lisa-oct23\/","title":{"rendered":"Letters from Lisa"},"content":{"rendered":"\n

We\u2019ve all heard the saying \u201ca good product sells itself.\u201d If only that were universally true. People might line up for the release of the newest iPhone, but it\u2019s not only because of the product itself. It\u2019s also because Apple has spent decades building brand credibility, a unique customer experience and fantastic customer support<\/p>\n\n\n\n

No matter the product, a prepared and knowledgeable salesperson is always going to prevail over an underprepared one. So, if you\u2019re looking to increase your sales, read on for eight approaches that will boost your numbers and propel you forward.<\/p>\n\n\n\n

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  1. Do your research ALWAYS<\/li>\n\n\n\n
  2. Adopt a consultative sales approach<\/li>\n\n\n\n
  3. Personalize your sales presentations<\/li>\n\n\n\n
  4. Focus on the person\u2014not the product<\/li>\n\n\n\n
  5. Anticipate sales objections<\/li>\n\n\n\n
  6. Upsell and cross-sell only when appropriate<\/li>\n\n\n\n
  7. Stop focusing on closing<\/li>\n\n\n\n
  8. Manage your sales with a CRM (know your customer)<\/li>\n<\/ol>\n\n\n\n

    You believe in your company and the products you sell, and that probably shows in your pitches. However, in the current market, most companies aren\u2019t only selling products\u2014they\u2019re selling experiences. In fact, 80% of customers say they\u2019re more likely to do business with a company if it offers personalized and positive experiences<\/p>\n\n\n\n

    That\u2019s not to say the product isn\u2019t important, but truly unique products are rare nowadays, and the competition is fierce. The way to win customers is through superior, personalized experiences.<\/p>\n\n\n\n

    Personal selling is a longer game than product-based pitching, but it pays off with a higher percentage of repeat customers and referrals. Personal selling occurs when a sales representative meets with a potential customer to nurture them until they make a purchase.<\/p>\n\n\n\n

    Personal selling happens face-to-face. Direct contact distinguishes personals elling from other sales and marketing strategies, like public relations or automated sales calls that tout your company\u2019s products or services.<\/p>\n\n\n\n

    Again, think of the personal selling process as getting to know someone like you would a friend or potential romantic interest who you consistently follow up with. You\u2019re discovering details about what the person likes, dislikes and needs. And in the case of personal selling, you\u2019re also learning about the motivations behind their purchasing decisions.<\/p>\n\n\n\n

    During this one-on-one interaction, focus on building a sincere relationship with the potential customer rather than on making a sale. Ask the right questions to establish rapport and learn more about their pain points and what they\u2019re looking for in a solution. Listen carefully to their concerns and see how your company\u2019s products or services can help them.<\/p>\n\n\n\n

    Say you sell mattresses. You might find out your customer\u2019s sleeping preferences by asking:<\/p>\n\n\n\n