{"id":15241,"date":"2025-05-27T15:19:16","date_gmt":"2025-05-27T15:19:16","guid":{"rendered":"https:\/\/biozymeinc.com\/dealer-center\/?p=15241"},"modified":"2025-05-27T15:19:17","modified_gmt":"2025-05-27T15:19:17","slug":"peterson-feed-farm","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2025\/05\/27\/peterson-feed-farm\/","title":{"rendered":"Dealer Spotlight: Peterson Feed & Farm Epitomizes Care that Comes Full Circle"},"content":{"rendered":"\n

Shelly Peterson of Peterson Feed & Farm knows the value of the BioZyme\u00ae<\/sup> products. She has experienced the benefits of Amaferm\u00ae<\/sup> and the performance that pays through feeding VitaFerm\u00ae<\/sup> products to her family\u2019s cattle herd. And she says that makes talking about the products even easier.<\/p>\n\n\n\n

\u201cWe really value the products we use and have seen a difference in our herd,\u201d she said. \u201cIt makes it easier to sell the products when we can talk about how well the products work.\u201d<\/p>\n\n\n\n

Talking about the products and their effectiveness is how Shelly sells them to her customers. After completing all five chapters of the Master Dealer Program, she has extensive product knowledge, which she says is essential when promoting a new product to a potential customer.<\/p>\n\n\n\n

\u201cIf I understand the products and can fully explain them, a new customer is more likely to give them a shot. They don\u2019t have time to read every label and sign; they want you to tell them about a product and how it works,\u201d Shelly said. \u201cBetter yet, if possible, give them a free sample \u2013 a tube of gel, something small \u2013 and let them see how they work. They will likely return as a customer.\u201d<\/p>\n\n\n\n

That giving spirit is what has helped Shelly, who has been a dealer since 2017, grow her business. She considers Peterson Feed & Farm, located at Bonne Terre, Missouri, a \u201cmom & pop\u201d store, and she willingly supports the local 4-H program and other local organizations.<\/p>\n\n\n\n

Currently, she is hosting chicken poop bingo on her social media as a 50-50 fundraiser for the local high school\u2019s graduating class. How does this work? Participants can buy a square or multiple squares on the bingo card for $20 during a set duration of time. Then, on the announced date, the chicken will put its dropping on the card. The \u201clucky\u201d winner gets half the monetary proceeds, and the graduating class gets the other half during this fun in-store fundraiser.<\/p>\n\n\n\n

Shelly said helping out the community is important because if her business helps others, they may think about her when they need something. That\u2019s a great example of care that comes full circle.<\/p>\n\n\n\n

She said what she appreciates most about BioZyme is its diversity of products and how it creates products that provide a solution. She cited the Sure Champ\u00ae<\/sup> Clench gel as an example, saying that it is an excellent scour solution accessible to everyone.<\/p>\n\n\n\n

\u201cBioZyme makes great products. You might pay a little more upfront, but the additional cost will save you money somewhere in the long run,\u201d Shelly said.<\/p>\n\n\n\n

Her advice for beginning dealers is to start small and carry some products from each line. She encourages dealers to carry products for every species because they all work so well. Once you know your customer base and the products that sell, start expanding to get more inventory.<\/p>\n\n\n\n

We appreciate Peterson Feed & Farm\u2019s willingness to diversify and help others. That\u2019s care that comes full circle.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shelly Peterson of Peterson Feed & Farm knows the value of the BioZyme\u00ae products. She has experienced the benefits of Amaferm\u00ae and the performance that pays through feeding VitaFerm\u00ae products to her family\u2019s cattle herd. And she says that makes talking about the products even easier. \u201cWe really value the products we use and have … Continue reading Dealer Spotlight: Peterson Feed & Farm Epitomizes Care that Comes Full Circle<\/span><\/a><\/p>\n","protected":false},"author":56,"featured_media":15242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[233],"tags":[266,267,272,274,273],"class_list":["post-15241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-new","tag-biozyme","tag-biozyme-dealers","tag-business","tag-grow-your-business","tag-growth"],"yoast_head":"\nDealer Spotlight: Peterson Feed & Farm Epitomizes Care that Comes Full Circle - BioZyme Online Dealer Center<\/title>\n<meta name=\"description\" content=\"Peterson Feed & Farm is a BioZyme dealer that shows care that comes full circle in everything they do. 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