{"id":1863,"date":"2016-03-01T20:27:27","date_gmt":"2016-03-01T20:27:27","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=1863"},"modified":"2016-06-09T20:11:34","modified_gmt":"2016-06-09T20:11:34","slug":"promote-where-it-matters-most","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/","title":{"rendered":"Promote Where it Matters Most"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">It is very apparent that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of \u201cpromotional posts,\u201d the percentage of followers a company reaches organically continues to decrease. While it is possible to slightly improve this percentage through higher quality content, Facebook advertising offers more effective ways to improve post viability, for a price of course.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Facebook advertising allows companies to choose a post and have it distributed in the news feed to anyone they want, based on interests, demographics, etc. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Before you get started, it\u2019s important to have specific goals and understand the different options and ad types available to promote a post on Facebook. There are many reasons to boost a post, including:<\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Increasing brand awareness<\/span><\/li>\n<li class=\"p3\">Increasing brand engagement (shares, comments, likes)<\/li>\n<li class=\"p3\">Boosting website traffic<\/li>\n<li class=\"p3\">Promoting new content or blog posts<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Use your budget most effectively by following these guidelines for boosting a post on your Facebook business page:<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>MAXIMIZE TARGETING OPTIONS<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It\u2019s easy to boost a post. It\u2019s hard to effectively boost one. The key lies in who you are targeting. Based on the goal, you have the ability to target anyone you want on Facebook. When boosting a post, Facebook offers specific targeting options including: audience (fans and\/or friends of fans), location, age, gender and interests.<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If the post is focused on information only relevant to current fans, it\u2019s important to target only those people. On the other hand, if the goal is to interact with potential new customers, that needs to be reflected in the targeting.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>FOCUS ON QUALITY IMAGES AND VIDEO<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There is no way to stress enough the importance of having a high quality image or video tied to a post. When boosting a post, especially to users who might not be familiar with the brand, the image will be the first piece they see. It needs to be eye catching and engaging at the same time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If using an image, make sure it is appropriately sized. If these dimensions are not followed, Facebook will resize them, causing images to look less attractive. An image 1200px by 900px is a safe bet. You can find ideal image sizes for all the Facebook Advertising campaigns at:<i> <\/i><b>https:\/\/www.facebook.com\/business\/ads-guide\/post-engagement\/photo<\/b>. It is important that all images are high quality to avoid blurry and distorted messages. Most importantly, if you plan to pay for a boosted post, you must follow the 20% text rule. While organic posts do not need to follow the 20% text rule (only 20% of an image can include text), boosted posts do. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>UNDERSTAND ALL AVAILABLE OPTIONS ON FACEBOOK<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Facebook offers a variety of different advertising options. While they make it easy to boost a post and move on, it\u2019s important to know what options they have and see if there is one better suited for the target audience and goals. Visit <b>www.facebook.com\/business\/ads-guide<\/b> for a breakdown off all the different advertising options. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">While boosting a post may seem as simple as pressing a button, there is a lot more to consider in order to effectively use it and see results. To avoid irrelevant clicks and visitors, advertisers need to understand who they are targeting, what the goals are, and why users should care about the post.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is very apparent that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of \u201cpromotional posts,\u201d the percentage of followers a company reaches organically continues to decrease. While it is possible to slightly improve this percentage through &hellip; <a href=\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Promote Where it Matters Most<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,195,198,217,194],"tags":[],"class_list":["post-1863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3-keys-to-better-success","category-business-resources","category-business-topics","category-innovation","category-marketing-tell-everyone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promote Where it Matters Most - BioZyme Online Dealer Center<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promote Where it Matters Most - BioZyme Online Dealer Center\" \/>\n<meta property=\"og:description\" content=\"It is very apparent that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of \u201cpromotional posts,\u201d the percentage of followers a company reaches organically continues to decrease. While it is possible to slightly improve this percentage through &hellip; Continue reading Promote Where it Matters Most\" \/>\n<meta property=\"og:url\" content=\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/\" \/>\n<meta property=\"og:site_name\" content=\"BioZyme Online Dealer Center\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-01T20:27:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-09T20:11:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2016\/05\/boostingonline.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"551\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/\",\"url\":\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/\",\"name\":\"Promote Where it Matters Most - BioZyme Online Dealer Center\",\"isPartOf\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2016\/05\/boostingonline.jpg\",\"datePublished\":\"2016-03-01T20:27:27+00:00\",\"dateModified\":\"2016-06-09T20:11:34+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/#primaryimage\",\"url\":\"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2016\/05\/boostingonline.jpg\",\"contentUrl\":\"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2016\/05\/boostingonline.jpg\",\"width\":551,\"height\":339},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2016\/03\/01\/promote-where-it-matters-most\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/biozymeinc.com\/dealer-center\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promote Where it Matters Most\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/#website\",\"url\":\"https:\/\/biozymeinc.com\/dealer-center\/\",\"name\":\"BioZyme Online Dealer Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/biozymeinc.com\/dealer-center\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/biozymeinc.com\/dealer-center\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promote Where it Matters Most - BioZyme Online Dealer Center","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Promote Where it Matters Most - BioZyme Online Dealer Center","og_description":"It is very apparent that organic reach for Facebook posts has been taking a hit over the past few years. 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