{"id":1968,"date":"2016-07-01T19:49:39","date_gmt":"2016-07-01T19:49:39","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=1968"},"modified":"2016-07-25T19:51:16","modified_gmt":"2016-07-25T19:51:16","slug":"using-your-inventory-calendar-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2016\/07\/01\/using-your-inventory-calendar-as-a-marketing-tool\/","title":{"rendered":"Using Your Inventory Calendar as a Marketing Tool"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Setting an inventory calendar can be useful for more than just inventory management. It can serve as the framework and guide for your marketing schedule as well.<\/b><\/span><span class=\"s2\"> It makes sense to align marketing and promotion with the inventory your housing at the time and to be prepared to turn seasonal stock as quickly as possible. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Consistency is often one of the biggest struggles for dealers, and establishing a marketing plan can give you a guide to follow to help you stay on course and in front of your customers in the most effective way possible. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">First, establish the list of marketing tools you plan to use to reach your customers. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">That list may look something like this:<br \/>\n<\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">Radio Ads<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Facebook Posts \/ Social Media<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Event Marketing<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Email Marketing<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Text Messaging Service<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Local Business Flyers<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Next, reference your inventory calendar to know what items you should be promoting for that respective month. Promotions need to be done in advance of your selling season to prepare customers, so it\u2019s always good to set your marketing plans 3-5 months in advance.<\/p>\n<p>An inventory calendar will help paint a visual picture of the opportunities you have to focus on, what promotional efforts could be combined or if it is necessary to run multiple campaigns simultaneously. Obviously margin and\/or volume will factor into your focus each month, but don\u2019t leave out \u2018door-opener\u2019 products that could generate traffic or interest as well.<br \/>\n<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Once you\u2019ve established your product focus for the month, detail your marketing plan to include specific tactics, contacts you need to reach out to, deadlines, etc. There are several tools and programs you can use for social media, email marketing and text messaging services that allow you to schedule in advance so you only have to manage these messages once per month. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">At the end of the month, you should revisit each marketing medium used and analyze its effectiveness so you can make any necessary adjustments for coming months. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting an inventory calendar can be useful for more than just inventory management. It can serve as the framework and guide for your marketing schedule as well. It makes sense to align marketing and promotion with the inventory your housing at the time and to be prepared to turn seasonal stock as quickly as possible. &hellip; <a href=\"https:\/\/biozymeinc.com\/dealer-center\/2016\/07\/01\/using-your-inventory-calendar-as-a-marketing-tool\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Using Your Inventory Calendar as a Marketing Tool<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,195,198,201,194],"tags":[],"class_list":["post-1968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3-keys-to-better-success","category-business-resources","category-business-topics","category-inventory","category-marketing-tell-everyone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Your Inventory Calendar as a Marketing Tool - BioZyme Online Dealer Center<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Your Inventory Calendar as a Marketing Tool - BioZyme Online Dealer Center\" \/>\n<meta property=\"og:description\" content=\"Setting an inventory calendar can be useful for more than just inventory management. It can serve as the framework and guide for your marketing schedule as well. 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