{"id":2110,"date":"2017-01-13T20:02:38","date_gmt":"2017-01-13T20:02:38","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=2110"},"modified":"2017-01-13T20:02:38","modified_gmt":"2017-01-13T20:02:38","slug":"january-2017-letters-from-lisa","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2017\/01\/13\/january-2017-letters-from-lisa\/","title":{"rendered":"January 2017 – Letters From Lisa"},"content":{"rendered":"

game chang\u00b7er
\n<\/b>noun
\n<\/i>noun: game changer; plural noun: game changers
\n1. an event, idea, or procedure that effects a significant shift in the current manner of doing or thinking about something.<\/p>\n

With a goal to help ensure safe food and the sustainable use of antibiotics for animals and humans, the FDA published the Veterinary Feed Directive (VFD) to promote the responsible use of antibiotics for food-producing animals. The regulation requires a VFD for all medically important antibiotics (those important in human health) administered in feed, and a veterinary prescription for all medically important antibiotics used in water. However, there are concerns that FDA\u2019s position could disproportionately affect small livestock farmers, have a negative effect on animal health and increase the cost of producing food while not improving public health.<\/p>\n

Michael R. Taylor, FDA\u2019s Deputy Commissioner for Foods and Veterinary Medicine, said \u201cWe believe that veterinarians should work with their clients to explore alternative approaches for managing certain animal health conditions, and we will be working with animal producers and drug companies to make any needed changes in approved conditions of use. Antimicrobial resistance is everyone\u2019s problem. It requires determination and cooperation to make the changes needed to protect the utility of these life-saving drugs. We are grateful for the way our partners and stakeholders across the food system are responding to this challenge.\u201d<\/p>\n

\"4keypoints\"All this sounds like a game changer to me. As business leaders, how do we manage a game changer and still GROW exponentially? And yes it is possible because when there is a will there is a way. Here are some ideas:<\/p>\n

    \n
  1. Be Aware \u2013 Be aware of the emotions and needs of others, and how all of this will be embraced in the market.<\/li>\n
  2. Have Purpose \u2013 If you want to maximize the value of a real game changer have a purpose that serves, improves, helps and inspires.<\/li>\n
  3. Focus on Relationship \u2013 All business boils down to people (employees, customers, partners, investors, vendors, etc.), and people mean relationships.<\/li>\n
  4. Transform \u2013 If nothing changes, if nothing is created, if nothing is improved, if nothing is transformed, then you don\u2019t have a game changer. You simply cannot experience sustainable improvement without transformation.<\/li>\n<\/ol>\n

    It was Albert Einstein who said, \u201cIf you can\u2019t explain it simply, you don\u2019t understand it well enough.\u201d Don\u2019t get entangled in complexities – become heavily invested in the simplicity of using a game changer to your advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"

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