{"id":2227,"date":"2017-07-24T21:28:17","date_gmt":"2017-07-24T21:28:17","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=2227"},"modified":"2017-07-24T21:28:17","modified_gmt":"2017-07-24T21:28:17","slug":"reach-more-for-less-with-social-media","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2017\/07\/24\/reach-more-for-less-with-social-media\/","title":{"rendered":"Reach More for Less with Social Media"},"content":{"rendered":"<p class=\"p1\">Social media is a great tool to reach a lot of people with minimal investment. Today, nearly 70% of the entire U.S. population has at least one account on a social media platform, and 42% of farmers use Facebook or Twitter daily.<\/p>\n<p class=\"p1\">Caitlin Tye, Content and Social Media Manager for BioZyme\u00ae, says there are two primary purposes to reach customers with social media, as a marketing tool and as a customer care tool.<\/p>\n<p class=\"p1\">\u201cEverything you put on social media is strategic communication. It is not unplanned conversation,\u201d Tye said.<\/p>\n<p class=\"p1\">When using social media as a marketing tool, you should see tangible results with an increase in sales. Be sure to know your audience, and what motivates them. And understand what content is important to your audience: talk about the products and their uses; highlight producers who have had positive results; keep customers updated on news from your dealership \u2013 new products, events or upcoming promotions. And, remember, sometimes social media as a marketing tool will cross over to customer care.<\/p>\n<p class=\"p1\">Tye offers four best practices when using social media as a marketing tool.<\/p>\n<p class=\"p1\"><b>1 \u2013 Less is more. <\/b>Capture the audience\u2019s attention with short, effective post copy. People don\u2019t have time to read a lot of text, so keep the copy precise and catchy.<\/p>\n<p class=\"p1\"><b>2 \u2013 Imagery. <\/b>Never post content without a visually appealing image to accompany it. Nothing should be posted without an image. Ever.<\/p>\n<p class=\"p1\"><b>3 \u2013 Engagement.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Be clear how you want your audience to react to your message. Will they comment on it? Will they \u201clike\u201d the post? Will your customers \u201cshare\u201d the post, and engage with others who are potential customers?<\/p>\n<p class=\"p1\"><b>4 \u2013 User Generated Content (UGC). <\/b>\u201cNever underestimate the power of a brand-loyal fan,\u201d Tye said. UGC is an unsolicited post submitted by a customer who is passionate about the product, who has seen a positive result. UGC is accompanied by a strong image, a powerful testimonial, and is more effective than you telling your customers how wonderful your products are.<\/p>\n<p class=\"p1\">If you have questions about social media or developing a social media strategy, contact Caitlin Tye at 309-582-6454 or ctye@biozymeinc.com<\/p>\n<p class=\"p1\">Here are a few examples of strong posts that will work as marketing tools. If you need help with Facebook posts about our products, contact Kristi Stevens, Marketing Project Manager, at 816-596-8795.<\/p>\n<p class=\"p1\"><b>Product Highlights:<br \/>\n<\/b>Show a picture of the product in use or product that you have in stock and ready for purchase.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2230\" src=\"http:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2017\/07\/product-highlight.jpg\" alt=\"\" width=\"176\" height=\"154\" \/><\/p>\n<p class=\"p1\"><b>Dealership Information:<br \/>\n<\/b>Share services offered, exciting news or upcoming specials with your customers.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2229\" src=\"http:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2017\/07\/dealership-info.jpg\" alt=\"\" width=\"184\" height=\"239\" \/><\/p>\n<p class=\"p1\"><b>Customer Testimonials:<br \/>\n<\/b>Testimonials are one of the most powerful tools you can use to sell products. Coupling a customer\u2019s words with their photo (preferably using the product) makes great content for your social channels.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2228\" src=\"http:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2017\/07\/customer-testimonial.jpg\" alt=\"\" width=\"214\" height=\"194\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a great tool to reach a lot of people with minimal investment. Today, nearly 70% of the entire U.S. population has at least one account on a social media platform, and 42% of farmers use Facebook or Twitter daily. Caitlin Tye, Content and Social Media Manager for BioZyme\u00ae, says there are two &hellip; <a href=\"https:\/\/biozymeinc.com\/dealer-center\/2017\/07\/24\/reach-more-for-less-with-social-media\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Reach More for Less with Social Media<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,195,198,221,194],"tags":[],"class_list":["post-2227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3-keys-to-better-success","category-business-resources","category-business-topics","category-growth","category-marketing-tell-everyone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reach More for Less with Social Media - BioZyme Online Dealer Center<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach More for Less with Social Media - BioZyme Online Dealer Center\" \/>\n<meta property=\"og:description\" content=\"Social media is a great tool to reach a lot of people with minimal investment. Today, nearly 70% of the entire U.S. population has at least one account on a social media platform, and 42% of farmers use Facebook or Twitter daily. 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