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<\/p>\nFor many years of my career, I was a business consultant. Now, before you turn the page thinking consultants just don\u2019t get it, give me a few more minutes. In that role, the first question I always asked each business was \u201cwhat is your goal?\u201d Almost always the answer was to make more money or worse yet many answered, \u201cI don\u2019t really know.\u201d The latter is almost impossible to help, but there are lots of ways to make more money. All of these start with having a clear picture of the opportunity that exists and knowing the best way to take advantage of that opportunity and marry the culture and vision in which you have built your business. Anytime you bring more people into the fold (sub-dealers, employees, partners, etc.) it is imperative that they are clear on the culture, vision, opportunity and approach if making more money (the goal) is to become a reality.<\/p>\n
Being clear is not always easy because things are always changing. It is further complicated by the fact that clearly communicating that vision takes lots of time, time none of us seem to have. And finally, change and communication are the two things most people don\u2019t do well.<\/p>\n
Certainly, the desire to make more money is simple. So, why is doing it so complex and where does one even begin? Whenever complex things need to be made simple, I always go back to my childhood. My mom was amazing at making things simple, so they would be less stressful for me. One of her techniques was to use tricky little sayings (the fancy word for this is mnemonics) to help me remember facts I needed to get good grades (a large stress for me). One of my favorites was \u201cI before E except after C or when sounding like A in neighbor and weigh.\u201d<\/p>\n
I still tend to look for mnemonics to help me keep our amazing team (having an amazing team is imperative to all of this) surrounded with clarity. So here it is: culture eats vision and then invites the 5 D\u2019s over for a snack.<\/p>\n
Culture is what gets you to your goal; vision determines the goal. If you articulate a great vision to an organization without the appropriate culture, you\u2019ll never achieve the vision. If your organization has a wonderful culture, but no vision, then you might really enjoy your time together, but you\u2019ll never go anywhere. I believe that the issue is not vision vs. culture, but how to achieve vision + culture. Once you have the sum of the two, you can focus on inviting the 5 D\u2019s to the party. When they arrive they will each represent something unique but connected:<\/p>\n
<\/p>\n
Determine<\/b> One must HAVE A CLEAR PICTURE of the opportunities available to impact the goal.<\/p>\n
Define <\/b>One must DEFINE & TRACK the GOAL to help guide going after the opportunity.<\/p>\n
Decide<\/b> Hitting a goal is not a fluke, it is intentional. DECIDE how you will hit the goal and implement the plan!<\/p>\n
Drive<\/b> Nothing happens without a driver. DRIVE!<\/p>\n
Deflect<\/b> Lots of folks and things will try to derail the mnemonic. Wear a SUIT OF ARMOUR and deflect them all.<\/p>\n
All of this is a lot of work, so don\u2019t forget to celebrate ANY accomplishments along the way. I would love for you to share those with me. I promise that I totally understand that no matter how small you think your accomplishments are, they are major. Major accomplishments deserve a backflip, and that is exactly what I will attempt in the midst of my excitement for you!<\/p>\n
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