{"id":2426,"date":"2018-04-23T15:15:32","date_gmt":"2018-04-23T15:15:32","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=2426"},"modified":"2018-04-23T15:15:32","modified_gmt":"2018-04-23T15:15:32","slug":"engage-with-your-customers-to-sell-a-program","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2018\/04\/23\/engage-with-your-customers-to-sell-a-program\/","title":{"rendered":"Engage With Your Customers To Sell A Program"},"content":{"rendered":"

BioZyme\u00ae<\/sup> offers many great products for all phases of production. But some producers get comfortable with one product, and don\u2019t always know how to transition to include other products. And sometimes, the new products seem overwhelming. However, with some engagement with your customers, and discussing the benefits of the Amaferm\u00ae<\/sup> advantage through all phases, you can expand your marketing to a program-based approach.<\/p>\n

Matt Weigel, owner of Darlington Feed & Ag Center in Darlington, Wis., said he works closely with his producers to make sure they understand each step of the feeding process. For instance, he said the dairies he works with all incorporate Amaferm Digest More\u00ae<\/sup> in their feed. When Weigel asked if the producers were pleased with their calf feed, they said yes. Then he suggested the Vita Charge\u00ae<\/sup> Stress Tub to help them wean better and stay healthier. And the dairies liked them as well. Of course, they all start their program with Vita Charge Neonatal.<\/p>\n

\u201cI\u2019m not afraid to give away a stress tub, and I\u2019ll eat the $60 because I am confident I\u2019ll sell 10 more tubs and more product,\u201d Weigel said. \u201cYou\u2019ve got to look at the big picture and be open minded. If a producer likes it and uses it forever I\u2019m money ahead.\u201d<\/p>\n

He said he is on the dairy farms that are his customers at least every week or every other week to make sure the customers get their questions answered, and to fix any problems before they surface. Although his store represents other products lines, he truly believes in the Amaferm advantage and uses the VitaFerm products on his own cow herd.<\/p>\n

\u201cI wear my VitaFerm hat! We really promote VitaFerm because we know it works. I try the products on my own animals and they work. I like them, and I can promote them,\u201d he said.<\/p>\n

Another way that Weigel works to engage with his customers and promote products is to take advantage of the assistance the BioZyme Marketing Team and his ASM provide. In 2017, ASM Trent Gabler worked with Weigel and the Marketing Team to create a postcard mailing promoting VitaFerm HEAT\u00ae<\/sup> to those producers who use Concept\u2022Aid\u00ae<\/sup>. Darlington Feed saw a significant increase in their HEAT sales after that mailing, according to Gabler.<\/p>\n

Finally, Weigel said he\u2019s not afraid to use other customers as references. He\u2019ll share the results that \u2018Joe Smith\u2019 had when using a product and he said other producers have the mindset that if Joe Smith had great results, then I should try it too.<\/p>\n

Using products, proactively making farm visits and sharing testimonials are great ways to engage and promote products. Offering a trial product might cost a little initially, but the returns will pay off in the long-term. Getting customers to use a program and not just one product will also pay dividends and keep that customer active all year long. Look at the big picture, and sell the program.<\/p>\n","protected":false},"excerpt":{"rendered":"

BioZyme\u00ae offers many great products for all phases of production. But some producers get comfortable with one product, and don\u2019t always know how to transition to include other products. And sometimes, the new products seem overwhelming. However, with some engagement with your customers, and discussing the benefits of the Amaferm\u00ae advantage through all phases, you … Continue reading Engage With Your Customers To Sell A Program<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,195,198,230,3],"tags":[],"class_list":["post-2426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3-keys-to-better-success","category-business-resources","category-business-topics","category-engagement","category-know-your-customer"],"yoast_head":"\nEngage With Your Customers To Sell A Program - BioZyme Online Dealer Center<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engage With Your Customers To Sell A Program - BioZyme Online Dealer Center\" \/>\n<meta property=\"og:description\" content=\"BioZyme\u00ae offers many great products for all phases of production. 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