As you journey down the Yellow Brick Road to Success, you\u2019ll find many curves, paths and forks in the road. But when it comes to marketing, you\u2019ll likely take the shortcut. Time and money \u2013 two resources that many are short on \u2013 often put marketing lower on the list of priorities. But, don\u2019t take that shorter path just yet.<\/p>\n
In 2017, the BioZyme\u00ae<\/sup> Marketing Team compared web site traffic analytics to product sales and found there is a direct correlation between web traffic and product sales. Further, they discovered that getting customers to the Dealer Locator meant more business for you, our dealers. With those findings, the Marketing Team has developed a way to simplify your social media marketing journey, saving you both time and energy, and hopefully driving your sales. Let\u2019s take a short journey down the Promoboxx path.<\/p>\n The Promoboxx Social Media platform is one tool that BioZyme has started using recently to offer dealers exclusive digital content for all brands to drive awareness and sales locally, at no cost to the dealer. Because of the agreement between Promoboxx and BioZyme, only a limited amount of \u201cpartners\u201d are allowed, so BioZyme is offering this service to VIP Dealers and Master Dealers.<\/p>\n Promoboxx is an application that allows BioZyme to make its content readily available for its dealer partners. Once the content is created, the partner\/dealer can go into Promoboxx and schedule the content onto his or her own<\/p>\n \n social media (Facebook, Twitter, Instagram) or post it to his or her web site. The social content will have a \u201clocal\u201d feel, providing more relevancy to the audience. Anyone who clicks through, will go to a co-branded landing page, keeping your customers tied to you, but providing the look and feel of BioZyme\u2019s national message.<\/p>\n One South Dakota dealer took what he learned during the hands-on session at Dealer Retreat and applied it immediately, sharing a Promoboxx post about Sure Champ Extreme. That same evening he had a call and an order from a new customer, all because he invested a small amount of time learning about this platform and its benefits.<\/p>\n \u201cOur brands have a strong national message and it is important that when customers come into the store they are seeing that same message, so it is a seamless transition from online promotions to in-store knowledge,\u201d said Kristi Stevens, Marketing Project Manager about the relationship with the dealer network. \u201cIt is a partnership \u2013 we know that when dealers spend time with the customer, they can provide the one-of-a-kind customer service that we can never fully achieve online.\u201d<\/p>\n Sometimes, the shorter path is the more direct route, especially when you have national marketing partners that have helped you save both time and money. When you have partners in marketing that have invested time and effort into creative, why would you travel down that road again? With Promoboxx, your marketing journey just got smoother. To learn more about the benefits of Promoboxx and the eligibility requirements, contact Kristi Stevens at kstevens@biozymeinc.com or (816) 596-8795.<\/p>\n","protected":false},"excerpt":{"rendered":"