Basore Brothers Emphasize Educational Importance<\/b><\/p>\n
Education is a way of life for Travis and Tyson Basore, Basore Cattle Company, Appleton City, Mo. When the brothers became dealers last summer, they both jumped at the opportunity to enroll and complete the BioZyme\u00ae<\/sup> Master Dealer Training Program. And for them, becoming students put them on a different side of the desk than what they are used to being on.<\/p>\n Travis is the athletic director, head football coach, teaches weights, and oversees credit recovery and dual-credit courses at Appleton City. Tyson is in his 13th year of education. He teaches high school physical education and weights and is the head varsity boys basketball coach at Adrian. Both their wives are teachers. Their mom also was involved in education.<\/p>\n \u201cAs first-time dealers, the Master Dealer Program really helped us gain the most information and knowledge about BioZyme and the products we were going to be selling, outside of Dave (Gallagher),\u201d Travis said. \u201cIt was a good investment in our time. I like history anyway, so to get a feel how the company started and from top to bottom I found it very beneficial. We only sell BioZyme products, and if we don\u2019t have even a little information about them, our potential customers might go somewhere else.\u201d<\/p>\n Tyson agrees that the Master Dealer program offered them a vast amount of product knowledge about products they hadn\u2019t used on their own operation. In addition, both brothers appreciate the time and information that their ASM Dave Gallagher shared with them as they got started and continues to share with them. Tyson said he appreciated getting the information that they could pass on to potential customers.<\/p>\n \u201cThe training absolutely made our business more marketable. Because we completed the training we were able to share our knowledge about the products,\u201d Tyson said. \u201cWe definitely will participate in Master Dealer 2.0 when we can. We are always willing to learn more about the products and do whatever we can to make our business grow.\u201d<\/p>\n Basore Cattle Company used VitaFerm\u00ae<\/sup> HEAT\u00ae<\/sup> on its own cow-calf operation before becoming a dealer. Now that they\u2019ve become dealers, Travis enjoys the opportunity to meet other producers and continues to learn from their customers.<\/p>\n \u201cWe deliver all our products, and I\u2019ve enjoyed seeing different operations and trying to learn from our customers about how they do things. It\u2019s great to meet other people in the cattle industry, make new friends and get new ideas,\u201d Travis said.\u00a0 \u00a0<\/span><\/p>\n Tyson said since becoming a dealer, the most important lesson he\u2019s learned is to treat customers how he wants to be treated when he\u2019s making business decisions. More than anything, he likes to provide accurate information, but if he doesn\u2019t have a definite answer he lets the customer know that and finds the correct information as soon as he can.<\/p>\n Tyson would suggest than all dealers, especially new dealers get out and talk to as many people as they can and share their experiences with the products. He said that their business has definitely grown by word of mouth.<\/p>\n And both brothers agree that gaining as much information as possible and completing trainings like the Master Dealer Program will benefit dealers \u2013 both new and experienced.<\/p>\n \u201cI think that everyone that takes the time to take the training would find it very beneficial. If people take the time to set down and do it, they would gain a lot,\u201d Travis said.<\/p>\n","protected":false},"excerpt":{"rendered":"