Nebraska ranks second in the nation in total cow-calf production, only behind Texas. However, when late spring and early summer roll around, most farmers and ranchers have just one thing on their minds \u2013 planting and irrigating crops. Taylor Ruether, Area Sales Manager for Nebraska, was working with a few of her dealers to come up with an innovative way to get in front of farmers during their busy season, when the \u201cSnack & Savings\u201d approach was created.<\/p>\n
\u201cOne dealership gave me the idea to do this, because I was wanting to work with him, and he kept saying, \u2018It\u2019s farming season, you can\u2019t catch any body right now.\u2019 So, I was trying to come up with a way to get in front of farmers during their busy season,\u201d Ruether said.<\/p>\n
Snack & Savings gave Ruether and her dealers the opportunity to get in front of farmers \u2013 bringing them either a sack lunch that included a sandwich, chips and a drink, or a mid-afternoon snack of a cold-drink and either a bag of chips or a candy bar. Included with the snack was a product guide and a coupon for any VitaFerm\u00ae<\/sup> product.<\/p>\n Ruether made this opportunity available to any of her dealers who wanted to set up appointments to meet with customers and potential customers. She had a couple of dealers who really grasped the concept and spent a couple of days with a cooler of water and sodas and met with farmers to remind them about summer mineral programs.<\/p>\n \u201cWe felt like it was a good way to give back to farmers when they are crazy and hectic, and it did get most of them to stop and talk to us, even if it was just to remind them about BioZyme. No one usually turns down a pop and a bag of chips. The beautiful thing about this promotion is, if someone didn\u2019t use the coupon, it didn\u2019t really cost anything,\u201d she said.<\/p>\n