Chances are you wouldn\u2019t be selling the products you offer if you didn\u2019t believe in them. In fact, the 2017 Dealer Survey results show that 82 percent of BioZyme\u00ae dealers already use the products they sell. So, that personal experience is one way to share your story and tell how the products work in your operation or on your companion animals.<\/p>\n
However, a plethora of animal nutrition products exist on the market. And even though we know that our BioZyme supplements are unique due to the Amaferm\u00ae advantage, sometimes the best way to WOW your customers is by focusing on your service attitude versus constantly talking about your products.<\/p>\n
\u201cMy best advice to produce the most effective results is to advertise to your customers where they are, when they are there,\u201d said Ashley Fitzsimmons, Regional & Partners in Performance Marketing Manager for BioZyme Inc. \u201cFall is a busy time with weaning, harvest and this year\u2019s weather! So, meeting customers where they are whether that is taking out meals to farmers, being present for conversations at your local cattlemen\u2019s meeting, the sale barn on a busy day, your state\/county fairs, etc. really is the most effective tactic.\u201d<\/p>\n
Being present where your customers are is just one way of providing service marketing. If they are harvesting, they probably haven\u2019t taken time to think about their cow herd\u2019s nutrition prior to calving or even thought about placing a mineral order. But, you probably have. Reach out to them with a sack lunch or an afternoon drink while they are harvesting\u00a0with a gentle reminder of how many days are left in this year and a list of the mineral they purchased from you last year at this time \u2013 making their lives simplified, and potentially making a sale for you!<\/p>\n
Another service you can provide is to simply listen. This is a great time of year to host producer meetings. However, the interaction shouldn\u2019t always be about the dealer talking about new products or special promotions. Take time for an open discussion. Hear what is on the minds of the producers and end-users of the products and see how you can provide a service you haven\u2019t already thought of.<\/p>\n
\u201cNo one knows your customers and your community better than you do, which is what makes local dealers so incredibly vital and important to our company. If anyone ever wants to bounce ideas back and forth or see what tactics have worked best in a community like theirs I\u2019m always available via email,\u201d Fitzsimmons reminds the dealers.<\/p>\n
Providing a service and listening to your customers \u2013 you have just turned two traditional customer service tactics into marketing plans to help you reach your customers in a way that will WOW them. Everyone likes to have a service provided to them, especially when it is unexpected. And, when a customer is listened to, it makes them feel more like a part of your team. Use these two marketing tools to wow your customers this fall and see your sales grow!<\/p>\n<\/div>\n