PROBLEM SOLVING IS MEGAN SOUDER\u2019S PRIORITY<\/p>\n
Even though she\u2019s been a BioZyme\u00ae dealer for just over a year, Megan Souder doesn\u2019t consider herself a salesperson. She likes to think of herself more as a problem solver, and customer service is the key to her success in her first year.<\/p>\n
Prior to joining the dealer network in September 2017, Souder, from Mount Holly Springs, Pa., spent 18 years in the pet industry, serving as a company representative selling cat, dog and other small pet products to stores across Pennsylvania. She also cared for her own animals, a mixed herd of sheep, goats and alpacas.<\/p>\n
But, when a trusted friend and mentor suggested she shift gears and start selling BioZyme and Umbarger products, it was the nudge she needed to become her own boss and help her friends and neighbors with their livestock, too.<\/p>\n
\u201cI just don\u2019t hand out the literature. I go over the product with them, I don\u2019t assume they are going to read it if they take it with them. I attend livestock shows and 4-H meetings, anything that a customer asks me to attend. This is where I grew up, so I\u2019ll attend any event I\u2019m invited to,\u201d she said. \u201cI also make myself available to answer any of their questions. If I don\u2019t know, I\u2019ll get the answers from my sales rep or someone from inside the business, but I don\u2019t fake those answers. I also use all the resources available to me from BioZyme like literature and all the trainings that I can, so I can inform the customers about the products.\u201d<\/p>\n
Souder conveys her knowledge to customers and potential customers. She uses the Online Dealer Center and has completed the Master Dealer Training Program. She shares links to the YouTube videos about the products, so her customers have every opportunity to learn and hear others\u2019 testimonials. She also relies on the Outreach Support Center to help provide her the supplies and information she needs.<\/p>\n
\u201cJen Miller has been fantastic to get me anything I need from the inside to help me represent the products,\u201d Souder said.<\/p>\n
Another reason Souder says she is successful is because she is able to focus on limited brands and products, giving her attention to just two companies\u2019 product lines.<\/p>\n
\u201cI only carry these two lines \u2013BioZyme and Umbarger because I\u2019m a specialized store and I think the focus is key. I want to be excellent at a few things rather than good at many,\u201d she said.<\/p>\n
Her \u201cstore\u201d is more of warehouse located close to home. She doesn\u2019t keep regular hours, but her customers know she is just a call or text away if they are running low on product, need something specific or are in the area in the evening and need to \u201cdrop by\u201d and pick something up, just another way she can provide excellent customer service.<\/p>\n
As for her customer successes, she said each one has their own success story, and it pleases her when a customer calls, texts or emails her with a photo of their animals and their results. She often shares these results on her Facebook or Instagram for others to see. She said the goat breeders who use both loose mineral and stress tubs, have claimed to see decreased toxemia in their does during kidding time and also have higher conception rates and better egg counts when they do A.I. Sheep breeders and exhibitors who have used Sure Champ\u00ae Climate Control say their sheep are less stressed and breath better during the heat. And, cattle people love the Vita Charge Stress Tubs to quiet down the fresh-weaned calves and calm down new arrivals.<\/p>\n
\u201cMy customers are awesome and every one of them have their own success stories. My customers want to promote these products because they have worked so great for them,\u201d she said.<\/p>\n
Listening, solving problems, and being available for her customers have helped Megan Souder achieve dealer success in her first year. Yet, she said she doesn\u2019t really look at the tonnage sold, just the number of people and animals she\u2019s helped.<\/p>\n
\u201cI started with a blank canvas. I just look forward to what my future holds. I make changes daily to how things will go to best utilize my time,\u201d Souder said.<\/p>\n","protected":false},"excerpt":{"rendered":"