{"id":3426,"date":"2019-03-05T16:24:55","date_gmt":"2019-03-05T16:24:55","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=3426"},"modified":"2019-03-17T23:40:06","modified_gmt":"2019-03-17T23:40:06","slug":"dealer-spotlight-gatlin-feed","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2019\/03\/05\/dealer-spotlight-gatlin-feed\/","title":{"rendered":"Dealer Spotlight: Gatlin Feed"},"content":{"rendered":"

Sells Service and a Whole Lot More<\/strong><\/p>\n

At your first glance at the Gatlin Feed website, you would presume this business is a fullservice farm store that specializes in livestock feed and nutrition and a full gamut of farm supplies for every specie. And, they do. But their real specialty is making people\u2019s lives easier.<\/p>\n

\u201cI\u2019m in the service business. Everybody wants their life to be easier and that is what we try to do. We don\u2019t promote anything I haven\u2019t used. If I don\u2019t think it works, I would never sell it,\u201d said Jeff Gatlin, owner of Gatlin Feed based in Boque Chitto, Miss.<\/p>\n

Jeff has been providing service and selling feed to his customers for more than 40 years. His dad, Charles, started the family business when he started mixing his feed for his cattle, looking for a consistent product that worked year-after-year. His neighbors noticed the higher-performing, healthier looking cattle, and the elder Gatlin was now in the feed business.<\/p>\n

Jeff purchased his dad\u2019s share of the business about 15-20 years ago, and just a few years ago started adding Amaferm\u00ae into a feed he was giving some cattle he was backgrounding. He noticed a marked difference in efficiency and growth and became a BioZyme\u00ae dealer soon after, continuing to add Amaferm into some of the cattle and wildlife feeds his mill makes as well as selling the other supplements to his customers.<\/p>\n

Gatlin markets a deer ration with Amaferm to several breeders in the South. He said the conception rates on their does have increased considerably, and the overall health of the deer has improved since including Amaferm in the feed. At the Whitetails of Louisiana breeders\u2019 show the past two years, customers on Gatlin\u2019s deer feed have taken four of the top five awards in antlers and deer size.<\/p>\n

\u201cThose awards have helped improve our sales. We are competing against the Purinas and Nutrenas, and it\u2019s pretty neat being a Tier 2 distributor manufacturing our own feed. It\u2019s pretty neat when your product does as well or better,\u201d Jeff said.<\/p>\n

In addition to the cattle and deer feed, Jeff also has a growing market for the Vitalize\u00ae High Performance mineral. He has several race tracks and breeders in south Louisiana that have been pleased with the product, and he continues to grow within the equine market.<\/p>\n

\u201cI\u2019m a visionary, and I see way out sometimes. And I\u2019m real adamant about growth. I feel like if you\u2019re standing still, you\u2019re going backwards,\u201d Jeff said. \u201cI\u2019m a hustler and whatever that takes to get the work done, I\u2019ll do it. If it means loading up mineral on a Sunday afternoon to make a delivery, I\u2019ll do it, even if it means driving 250-300 miles. Usually I find that will turn into additional business. Ten times out of ten, it does.\u201d<\/p>\n

When Jeff makes his Sunday afternoon deliveries, he usually will call ahead to see what products besides mineral the customer might need. If a producer needs mineral, they might also need fencing supplies, a feeder or some other farm equipment that Jeff can sell them. And when he delivers it on a Sunday, he\u2019s providing service and making their lives easier.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sells Service and a Whole Lot More At your first glance at the Gatlin Feed website, you would presume this business is a fullservice farm store that specializes in livestock feed and nutrition and a full gamut of farm supplies for every specie. And, they do. 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