There is nothing more powerful in sales and marketing than the customer testimonial. Yes, sales reps can share all the key benefits of a good or service with a potential customer, but do they know how the product in question really works? BioZyme understands the importance of these customer advocates and uses them to share their stories and target specific demographics and brands.<\/p>\n
Sure Champ\u00ae Ring Leaders<\/strong><\/p>\n In an effort to further support the next generation and promote the Sure Champ line of products, seven Sure Champ Ring Leaders were selected this spring. The young people who represent various regions of the U.S. and show various species received product and social media training in St. Joseph over Memorial Day Weekend.<\/p>\n \u201cWe really wanted to come up with an ambassador for Sure Champ, and we thought what better way than to target the demographic we want to support through the Sure Champ brand. If we can stay top of mind and create that brand loyalty with the young people who use Sure Champ, as they get older and get more involved with the livestock industry they will think of Sure Champ in a positive light and return to the Brand or start using other brands like VitaFerm\u00ae or Vita Charge\u00ae,\u201d said Jessica Judge, Marketing Brand Manager.<\/p>\n The goal of the Ring Leader program is for these seven ambassadors to support the Sure Champ brand and advocate for youth education and outreach. According to Judge, the results have been beneficial. She\u2019s tracked more organic interaction on the Sure Champ social media platforms and answered more questions from potential customers. Each Ring Leader was also given a code to share with others interested in ordering product. In the first six weeks, those codes generated more than $1,500 in additional sales.<\/p>\n \u201cOur Sure Champ Ring Leaders are all very different, but they share one commonality; they share a passion for agriculture and livestock,\u201d Judge said.<\/p>\n Progressive Cattlemen In an effort to recognize seedstock and commercial cattle producers who are progressive in their animal health and nutrition programs, the Marketing Team created the \u201cProgressive Cattlemen\u201d marketing and advertising campaign earlier this year. These producers own and operate all sizes of operations but have one thing in common \u2013 they use the VitaFerm line of products successfully. Blog posts have been written and shared on social media and sent to news sources. Several stories of Hereford and Angus breeders have been converted to one-page testimonial ads for the Hereford World and Angus Journal.<\/p>\n \u201cCelebrating the success of our customers creates opportunities for shared learning through customer experiences. That is the best way we know to both recognize and educate our audience,\u201d Judge said.<\/p>\n Vitalize\u00ae Ambassadors The Vitalize Ambassador program is in its second year of existence, and currently has 22 equine enthusiasts who use the product and are promoting it to their peers. The Vitalize Ambassadors represent a variety of disciplines from jumping to eventing, barrel racing, roping and ranch horse use, just to name a few. They promote the brand on social media, through product signage\u00a0on trailers and at shows and through educational clinics they conduct.<\/p>\n There\u2019s no doubt that customer testimonials are effective. As a dealer, you might find that having a loyal customer that is well-respected in the community will pay dividends. Consider a banner in your store that celebrates a familiar face with a testimonial or run a local radio ad to tout the product benefits from a respected customer.<\/p>\n","protected":false},"excerpt":{"rendered":"