{"id":3832,"date":"2019-08-07T15:16:52","date_gmt":"2019-08-07T15:16:52","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=3832"},"modified":"2019-08-07T15:16:52","modified_gmt":"2019-08-07T15:16:52","slug":"4-effective-marketing-strategies-to-excite-your-customers","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2019\/08\/07\/4-effective-marketing-strategies-to-excite-your-customers\/","title":{"rendered":"4 Effective Marketing Strategies to Excite your Customers"},"content":{"rendered":"

Type in \u201ceffective marketing\u201d or \u201cexciting marketing\u201d into your favorite online search browser and wait for the articles to start popping up with literally hundreds of suggestions from a simple business card to creating a blimp to fly over an event with your company name and logo on it. While these and others are all good suggestions, remember that if you put your customers as your focus, creating innovative, effective and exciting marketing strategies will become more simplified.<\/p>\n

According to an article at www.entrepreneur.com, excited and engaged customers bring in 23 percent more profits. \u201cExcitement is an emotion that fosters engagement. Positive experiences lead to increasing connections. Sports fans, for example, are so engaged they frequently describe their beloved team as part of their personality. This is the ultimate brand engagement,\u201d the author writes.<\/p>\n

What can you do to make your customers excited about the products and services you offer? Ashley Fitzsimmons, BioZyme\u00ae Inc. Regional Marketing Manager shares some of the initiatives she has helped Area Sales Managers and dealers create that have been successful.<\/p>\n

Billboards.<\/strong> Many might think of billboards as \u201cold school\u201d however, Fitzsimmons said they are an affordable way to reach a big audience. She said that currently dealers in six states have placed billboards near the state\u2019s largest livestock auction or buying facilities. And other dealers are embracing technology with digital billboards that are easy to change the message during specific seasons.<\/p>\n

\u201cThe dealers are putting personal messages inviting their end-users in to learn more about a specific product that is in demand for the season or production cycle,\u201d she said.<\/p>\n

Fitzsimmons reminds dealers that BioZyme will provide full design work for your marketing materials, including billboards. Contact your ASM to learn more.<\/p>\n

Radio advertising.<\/strong> Fitzsimmons said more dealers have been requesting scripts for radio advertising on their local stations. It\u2019s widely accepted that most of our end-user audience spends a majority of their time in a pick-up or tractor, and therefore get their news from the radio instead of reading a newspaper. She has been pleasantly surprised at the amount of dealer requests for a radio script and has had positive feedback on the return on investment from those advertising on the local radio stations as a way to drive traffic into their dealership.<\/p>\n

Local involvement.<\/strong> Although BioZyme has been supporting youth at livestock shows at the national level through its Sure Champ\u00ae line and involvement in junior nationals, majors and state fairs, more and more dealers have been promoting their businesses and giving time and support to the county fairs and shows.<\/p>\n

\u201cIt is not a new concept that our dealers are supporting the local fairs, but it has been refreshed in recent years with creating nice awards, especially for showmanship, and providing some product for the winners. This is just another way to build brand awareness while creating excitement with a young, potential customer,\u201d Fitzsimmons said.<\/p>\n

PromoBoxx.<\/strong> PromoBoxx<\/a> is the social media tool available to all dealers that contains ready-made content for them to share on their social channels. The content is aligned with BioZyme\u2019s current marketing initiatives and is simple to post and share. Fitzsimmons says participation in PromoBoxx has nearly quadrupled since the company started offering it.<\/p>\n

Other ideas.<\/strong> In addition to the four ideas that Fitzsimmons shared, you might consider a social media contest to engage your followers see the engagement on Sure Champ\u2019s judging contests. If you have a new product, you might have a giveaway for some product or samples. Whatever you choose, keep your customers\u2019 interests top of mind.<\/p>\n

Getting customers engaged and excited doesn\u2019t take a big bank account, a full-time marketing employee or a personalized blimp flying over your store. It does take some planning, collaboration with your ASM and some time to decide your strategy. The BioZyme marketing team is here to help!<\/p>\n","protected":false},"excerpt":{"rendered":"

Type in \u201ceffective marketing\u201d or \u201cexciting marketing\u201d into your favorite online search browser and wait for the articles to start popping up with literally hundreds of suggestions from a simple business card to creating a blimp to fly over an event with your company name and logo on it. While these and others are all … Continue reading 4 Effective Marketing Strategies to Excite your Customers<\/span><\/a><\/p>\n","protected":false},"author":51,"featured_media":3833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195,198,221],"tags":[],"class_list":["post-3832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-resources","category-business-topics","category-growth"],"yoast_head":"\n4 Effective Marketing Strategies to Excite your Customers - BioZyme Online Dealer Center<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Effective Marketing Strategies to Excite your Customers - BioZyme Online Dealer Center\" \/>\n<meta property=\"og:description\" content=\"Type in \u201ceffective marketing\u201d or \u201cexciting marketing\u201d into your favorite online search browser and wait for the articles to start popping up with literally hundreds of suggestions from a simple business card to creating a blimp to fly over an event with your company name and logo on it. 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