Word of mouth marketing is likely one of the original marketing strategies; yet it is one that 4 UP Livestock LLC still relies on for its success today. Although this dealer is somewhat new to the BioZyme\u00ae <\/span>family, Kirstie and Brian Wachholtz are not new to building relationships in the business world. The couple, from southeast Wyoming, raise cattle and Brabant Belgian horses. Their BioZyme relationship story begins with a stud horse that didn\u2019t handle hauling so well last year. That\u2019s where VIP and Master Dealer Keith Micke encouraged them to try the Vitalize\u00ae <\/span>Equine Recovery Paste (now Vitalize Equine Recovery Gel). The rest as they say, is history.<\/p>\n \u201cWe went to the Wyoming Equine Extravaganza last year and took some of our Brabant Belgian studs, and one of them was not acclimating very well. Keith brought over a tube of recovery paste, because it was still paste at the time, and said \u2018Hey, I guarantee you need to do this. He\u2019ll drink, he\u2019ll settle down, he\u2019ll be good.\u2019 In half-anhour that horse was acting like he was at home,\u201d Kirstie said.<\/p>\n On the way home, Kirstie and Brian swung by Keith\u2019s, loaded up on products for their cattle and more Recovery Paste, and soon after became a sub-dealer for K Triangle Feed since Keith didn\u2019t have anyone in that part of the state. They have capitalized on their own positive experiences with the VitaFerm\u00ae <\/span>and Vitalize products in addition to their relationships from their off-farm jobs to promote and sell the products. Kirstie is a licensed practitioner for pulsed electromagnetic field (PEMF) therapy for horses and livestock. Brian is a farrier. Both work with clients in several Western states and travel to livestock and horse shows and rodeos, and while they are traveling can share the messages of the BioZyme products.<\/p>\n \u201cWith what I do, I was having a hard time finding a good solid electrolyte paste, where I felt that the cells got to metabolize. What I do is dubbed \u201ccellular exercise\u201d and with the therapy that I offer, when those cells get that exercise, you need something to feed that mitochondria, so I started incorporating the Recovery Gel into any diet where they have issues. Or, even if a horse has an injury, I have started incorporating it. I sell it at every show I go to from Nevada to Texas, it has traveled everywhere,\u201d Kirstie said.<\/p>\n She adds that the prebiotics in the products work to assist the animals that she and her husband are helping since a healthy gut means reduced inflammation in the body. However, without a loyal and growing customer base, they wouldn\u2019t have people to sell their goods and services to.<\/p>\n \u201cRelationships are huge because in the cattle industry and the horse industry that\u2019s still a large, large part of building clientele; it\u2019s about actual relationships. You can\u2019t sell a product if you don\u2019t have a relationship because relationships of any sort create trust. Based on that trust, people will try a product or try a service they might not have tried in the first place,\u201d she said.<\/p>\n Kirstie said one of her biggest customer success stories come from the Vitalize Alimend\u00ae<\/span>. She had a client who was spending a lot of money to treat ulcers for her barrel horse. She started using the Vitalize Alimend, and she hasn\u2019t had a problem since. She wasn\u2019t winning anything and is now typically in the top three with the help of a horse with a healthy gut, thanks to Alimend.<\/p>\n She credits that success and others with the relationships she and Brian have built with their tried and true marketing method.<\/p>\n \u201cIt comes down to word of mouth. All of my husband\u2019s and my clientele has been based off of word of mouth. We\u2019ve never got a customer off Facebook. We\u2019ve never got a client by our name coming up in a Google search. It\u2019s been one person asking \u2018Who\u2019s your farrier? I need one.\u2019 Or \u2018Do you know someone who does holistic healing?\u2019,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"