Providing a quality product to customers while delivering top-notch services are traits that come naturally for second-generation BioZyme dealer Jeff Cluxton, at Ripley, Ohio. Jeff\u2019s dad, Tom, started using VitaFerm\u00ae products in 1974 and became a dealer. The family has appreciated the impact that the BioZyme products have had on their 175 head cow herd and have shared that with their peers.<\/p>\n\n\n\n
\u201cVitaFerm\u2019s been good to us. It\u2019s a product that we strongly believe in as users of it, so it helps us be able to sell it to people. We\u2019ve always used the product here on the farm, so we know what works best for people.<\/p>\n\n\n\n
If they are in the embryo world, we try to direct people to Concept\u2022Aid\u00ae products. Even our commercial cattle producers, will use the Concept\u2022Aid 8\/S or the Concept\u2022Aid tub,\u201d Jeff said.<\/p>\n\n\n\n
Perhaps the thing that differentiates Jeff and assists him in helping others is the relationship that his family has had with local veterinarian Brian Cowdrey. According to Jeff, Dr. Cowdrey\u2019s parents used the VitaFerm products and now he uses them too. And when a client has a challenge that can be fixed with the help of a nutrition product, the vet sends his client Jeff\u2019s way, which Jeff says makes for a unique situation.<\/p>\n\n\n\n
\u201cIf the customer will be obedient and do what the veterinarian recommends, we get a lot of business from Dr. Cowdrey. Word of mouth from the vet drives a lot of my business. About four to five years ago we had an outbreak of anaplasmosis here in the county, and word of mouth and VitaFerm offering CTC and IGR became a very popular product around here,\u201d he said.<\/p>\n\n\n\n
But that isn\u2019t the only relationship that has helped Jeff grow his business. He said he\u2019s been able to market the VitaFerm Gain Smart\u00ae Stocker and Vita Charge\u00ae Stress Tubs to the Buckeye Valley Beef Cooperative. The group of local, younger beef producing families are working to raise beef for the consumer to buy from the farm or through local retail outlets, with the knowledge that this beef is locally sourced and has never been treated for sickness. This group of progressive cattle producers has used the Gain Smart Stocker to help ensure the cattle they are feeding for their ultimate customers put on healthy, efficient pounds and meet their strict criteria. He said they use the Stress Tubs at weaning.<\/p>\n\n\n\n
As an on-farm dealer, Jeff says he is always available to help his customers. He does chuckle that his wife suggests he set some office hours, but he says he\u2019s here to help. For instance, he has an old truck that he\u2019ll leave a bag or two of mineral in if someone is in the area at a kid or grandkid\u2019s ball game and wants to pick it up. He even tells about a customer who drove out of his way to get 20 bags because Jeff had the product he wanted on hand.<\/p>\n\n\n\n
\u201cI won\u2019t turn down a customer. I will help someone out. People are busy, but you can gain a lot of business by being flexible,\u201d Jeff said.<\/p>\n\n\n\n
He shares a story from last Christmas. Since he\u2019s also an Umbarger dealer, he has the chance to sell Weaver show supplies. Somebody had ordered a show box for Christmas gift. He offered to wrap and deliver to the customer\u2019s front porch on Christmas Eve when that family was at another Christmas celebration. The customer was overjoyed by the service Jeff provided. He said by providing that type of service, he sees the potential of a return customer for show feed or breeding mineral in the long-term.<\/p>\n\n\n\n
One of the most valuable lessons Jeff learned from his dad, and one he shares is to always be willing to find out the answer to a question when you don\u2019t know the answer.<\/p>\n\n\n\n
\u201cAlways be truthful and honest to your customer, and they will always come back to you. If you don\u2019t know the answer, be willing to say you don\u2019t know but you will find out. That goes a long way for you.\u201d<\/p>\n\n\n\n
Jeff Cluxton & Sons is a dealer that shows care that comes full circle while differentiating his business through long-time user experience and outstanding customer service. He\u2019s sharing the knowledge from his dad with his customers in Western Ohio. Thanks for being a great dealer, Jeff!<\/p>\n\n\n\n
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