Don\u2019t compromise access to learning your product because the content isn\u2019t accessible enough for people without advanced computer skills. When product learning requires lots of effort and skills to access, one deprives scores of people of the ability to learn how to use the product offering. And if they can\u2019t figure out how to use it well, they\u2019ll simply go find another product that does provide the learning they desire.<\/p>\n\n\n\n
Engagement<\/strong> <\/p>\n\n\n\n This is the part of the customer education process that will either cause excitement or indifference. Focused, concise bits of content that breaks the learning down into smaller pieces, makes the content much easier to follow so learners are more easily able to engage. This also helps you as you\u2019re equally able to assess what works and what needs improvement in your learning content. People rarely stick around if they\u2019re not engaged in what they\u2019re learning. They\u2019re already interested in your product (why they\u2019re trying to learn), now it\u2019s your responsibility to teach them in a manner that attracts their attention, engages them and delivers useful instruction in an easily digestible manner.<\/p>\n\n\n\n Care <\/strong><\/p>\n\n\n\n Even with accessibility and engagement, the recipe for customer education isn\u2019t complete. You must also deliver content that is unintimidating. Every bit of care you put into your learning content and customer education is telling your customers how much you care about their success.<\/p>\n\n\n\n Fun<\/strong> <\/p>\n\n\n\n Learning should be fun. Even if the learners are lacking motivation, lessons fused with laughter can be highly effective. Not only are they entertaining, but humor has actually been seen to boost retention significantly! By sandwiching humor between instruction and repetition, one can learn incredibly fast while still having a laugh. You have an obligation to your customers to be a good teacher.<\/p>\n\n\n\n
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