In today\u2019s world, you aren\u2019t just a feed dealer, mineral supplier or farm and home store. You are more than a business. You and your sales staff become industry experts. Experts that your customers rely on for their nutritional advice as it relates to their herd, flock, show stock, horses and dogs. That\u2019s why it is more important than ever before to have knowledge available and ready to share.<\/p>\n\n\n\n
According to Shep Hyken, New York Times and Wall Street Journal best selling author and customer engagement expert, 96% of customers will leave a business because of one bad experience. These experiences could range from poor customer interaction, untimely responses, lack of response, rude personnel, consistently being out of stock on a product or never showing appreciation.<\/p>\n\n\n\n
In a recent presentation, Hyken offered several tips to help create customer amazement. The central idea to creating customer amazement is to be better than average. When it comes to customer service, no one wants just \u201cfine\u201d service, they want excellent service. Hyken said fine is an acronym that stands for: Fake<\/strong> smile, Insincere<\/strong> feedback, Never<\/strong> coming back, Emotionless<\/strong> (business is dead to the customer). Let\u2019s explore the five ways he recommends providing customer amazement.<\/p>\n\n\n\n Providing information is an ongoing process, and mastering the process is ongoing as well. Be sure you and your employees understand the above steps and the importance of providing education and information. Customer amazement is an important step to customer retention. Continue to educate your customers and watch your business grow!<\/p>\n","protected":false},"excerpt":{"rendered":"