In a world where one size does not fit all, it is vital to provide customers with the individual information and resources they need to succeed. Paul Jons, location manager for the Dakota Mill & Grain in Murdo, South Dakota, said getting to know his customers and helping them with their challenges makes them more receptive to him. He puts forth the effort to really know his customers and understand their specific challenges.<\/p>\n\n\n\n
\u201cThere\u2019s no such thing as a cookie cutter program when it comes to feed because neighbors could live two miles apart and do things completely different. So, to be able to take the time and listen to both those guys and get them on different tracks on where they need to go, not only helps me as a dealer, it helps them succeed so they tell their friends, and their friends tell their friends,\u201d Jons said.<\/p>\n\n\n\n
Service with a smile is something Jons picked up when visiting the local feed store with his dad and grandpa as a child, and he has carried on that tradition today. However, he goes beyond that smile, to offer education and options to producers on the products that can best help them achieve their production goals. One thing he likes about being a BioZyme dealer is the wealth of information available to him to share with his customers, both from the website and the Online Dealer Center.<\/p>\n\n\n\n
\u201cI feel like I have good information to pass along to my customers. Anything I don\u2019t know, I can go to the website and find in about 10 minutes. I also go to the Online Dealer Center all the time to fact check and get pricing,\u201d he said.<\/p>\n\n\n\n
Jons became a BioZyme dealer more than a year ago, after feeding the VitaFerm\u00ae products on his own operation for two years. As a fifth-generation dairy farmer, he was thrilled to discover a beef cattle mineral with prebiotics and chelated minerals, similar to what they had fed their dairy cows.<\/p>\n\n\n\n
\u201cI like the quality and proven performance of the product. So, when I first discovered there was a product out there that is similar to what we do with milk cows but targeted toward beef cows, I got really excited about it. Not a lot of people realize how important chelated minerals are in their breed-back program. Coming from a dairy farm, we used chelated minerals for 10 to 15 years, so being able to pass that information on to these guys Is worth a million bucks to a lot of them,\u201d he said.<\/p>\n\n\n\n
He hosted his first BioZyme producer meeting in mid-December and credits those gatherings as another great way to provide information to a group all at once from outside experts. Producer meetings also provide opportunities to learn from others and think about deeper questions that they wouldn\u2019t think of during a trip to their feed store.<\/p>\n\n\n\n
\u201cProducers have more than ample opportunities to raise their hand and ask more serious questions that I can\u2019t answer. Or they come into get mineral on a daily basis they are more concerned about weather, weaning calves or moving cows to a different pasture. When in a producer meeting, and we start talking about specific products, they say instead of weaning my calves this year, maybe I should try the Gain Smart\u00ae program and keep them for 45 days\u201d Jons said.<\/p>\n\n\n\n
When it comes to selling a product, Jons exemplifies care that comes full circle. He\u2019s there to help his customers succeed before he is there to only sell them a mineral product. Here\u2019s why.<\/p>\n\n\n\n
\u201cThe reward is equal to the work you\u2019re willing to put into it. If you don\u2019t want to learn and read and get the knowledge behind you to be able to explain to people why this product is good for them, why this product will work for them, there\u2019s no point in doing it. Be enthusiastic about it. People see you care, they feel that you care about them as well, and that you\u2019re not just trying to shove a bag of mineral down their throat. I believe in this product because it is superior and is going to help you on your farm.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"