With vitamins, minerals and supplements aplenty, there is one thing that sets BioZyme\u00ae products apart from all the rest \u2013 the Amaferm\u00ae advantage. This is the selling point used by many when it comes time to market the products we offer.<\/p>\n\n\n\n
\u201cI always talk about Amaferm and how it can help all species across the board,\u201d said Lori Lawrence, ASM in Eastern Ohio, Pennsylvania and West Virginia.<\/p>\n\n\n\n
Lawrence attributes the brand recognition of Amaferm and VitaFerm\u00ae to the success of the products she helps her dealers sell, and she uses that recognition to trickle down into other products for other animals besides cattle. The product guide is her number one favorite selling tool.<\/p>\n\n\n\n
\u201cPeople are not typically single-species raisers, so that product guide is a great way to showcase all the products we have that contain Amaferm, all of them,\u201d she said.<\/p>\n\n\n\n
In her sales area, she might visit with a customer who has show lambs and a cowherd and a few horses. Therefore, she can talk about Amaferm and how it can help their lambs stay on feed and water, while helping with general herd health of their cows.<\/p>\n\n\n\n
With an area that is predominately store front dealers that offer a variety of products, Lawrence said training new dealers and existing dealers on new products is a top priority. Because so many people do have multiple species, she recommends that the stores carry some of every product. She also encourages in-store displays during the high-selling seasons since often if a product is \u201cout of sight, it is out of mind.\u201d<\/p>\n\n\n\n
\u201cDuring HEAT\u00ae season or whatever season, I remind the dealers to bring a few bags of product into their stores to display. When they bring those products in for customers to see, their sales do increase. I like to remind the dealers that Amaferm is the biggest differentiation between our products and others they might carry. We are a premium mineral with premium results,\u201d she said.<\/p>\n\n\n\n
Western ASM Britney Creamer agrees that Amaferm is the key sales tactic that she uses. Creamer travels Colorado, Utah and Wyoming and also works with a diverse group of customers.<\/p>\n\n\n\n
\u201cAmaferm is always the first thing I talk about with customers and potential customers as it is the one thing that significantly separates the BioZyme line from competitors and provides the most overall benefits no matter the situation,\u201d she said.<\/p>\n\n\n\n
The Amaferm advantage of increased intake, digestion and absorption is important regardless of geography, production goals and species. Once a customer has seen the results in one species, he or she will typically understand them and be excited to use a product with Amaferm in other animals.<\/p>\n\n\n\n
Creamer said once she has talked about Amaferm and its benefits, she likes to share examples of how the products have helped others. She makes sure they don\u2019t have impractical expectations, and she always follows up.<\/p>\n\n\n\n
\u201cUtilizing testimonials, research and personal experience with products always seems to resonate best with potential customers and allows them to feel more comfortable or confident in what you are offering them. I make sure to not create unrealistic expectations as well because people want such quick results that they can visually see with their eye these days. It\u2019s important to let them know what they can expect to see with the eye and also remind them that what is working inside an animal may take a few weeks to see on the outside,\u201d she said.<\/p>\n\n\n\n
With an ingredient like Amaferm, it makes differentiating the BioZyme products from their competition a little simpler. Sharing \u201cpremium minerals with premium results\u201d across all species should be the goal of every dealer, and that is definitely what the Amaferm advantage does for you.<\/p>\n","protected":false},"excerpt":{"rendered":"