For instance, in the 80s, IBM got close to extinction. In fact, they were featured on the Forbes and Fortune magazine covers along with dinosaurs. So, the idea is there\u2019s no standing still, or you will petrify just like the dinosaur. One may have a great idea that works, but it doesn\u2019t matter how big the idea is, if you can\u2019t find ways to take it to the market quickly you aren\u2019t driving sustainability.<\/p>\n\n\n\n
- Focus on creating the customer\u2019s value proposition, not yours Don\u2019t ever lose sight of the fact that at the end of the day the business purpose is to drive value for the customer. Focus on creating high value, high capabilities that are useful for your customer base. This doesn\u2019t mean that you need to be an expert at everything; it\u2019s about creating value on the top end with existing resources.<\/li><\/ol>\n\n\n\n
- Remember growth and comfort don\u2019t co-exist We are no longer in the 50s, 60s, and 70s era. For example, if you are a banker, your new competitors are completely different. If you are in retail, now everybody is a retailer. Similarly, if you have been in the mobile business, then you can see that it\u2019s no longer an industry; it\u2019s a platform, it\u2019s a capability. This is uncomfortable. But growth comes from businesses that focus on delivering value in innovative ways for their customers, even when it is uncomfortable.<\/li><\/ol>\n\n\n\n
- Focus on excelling in an area It\u2019s no longer about one company delivering value to every client at every place; it\u2019s about being a part of an ecosystem. If you are not part of the ecosystem, then you are limiting yourself. You might have a successful start, but eventually it starts becoming difficult. Further in the bigger ecosystem, you are going to become a part of many ecosystems. In some, you might be a significant player and in others, you might be a small player. But in the end, it\u2019s all about the contributions you are making in each of those ecosystems. So don\u2019t try to be a big player in every ecosystem, rather look at how things work to drive incremental value in your ecosystem.
<\/li> - Focus on constant reinvention When you are part of a company, then it\u2019s all about constantly reinventing what you do, it\u2019s about reimaging how you do it and at the same time retaining your above core belief system because you want your employees, your clients, and your partners to work with you and for you.<\/li><\/ol>\n\n\n\n
- Focus on excelling in an area It\u2019s no longer about one company delivering value to every client at every place; it\u2019s about being a part of an ecosystem. If you are not part of the ecosystem, then you are limiting yourself. You might have a successful start, but eventually it starts becoming difficult. Further in the bigger ecosystem, you are going to become a part of many ecosystems. In some, you might be a significant player and in others, you might be a small player. But in the end, it\u2019s all about the contributions you are making in each of those ecosystems. So don\u2019t try to be a big player in every ecosystem, rather look at how things work to drive incremental value in your ecosystem.
- Remember growth and comfort don\u2019t co-exist We are no longer in the 50s, 60s, and 70s era. For example, if you are a banker, your new competitors are completely different. If you are in retail, now everybody is a retailer. Similarly, if you have been in the mobile business, then you can see that it\u2019s no longer an industry; it\u2019s a platform, it\u2019s a capability. This is uncomfortable. But growth comes from businesses that focus on delivering value in innovative ways for their customers, even when it is uncomfortable.<\/li><\/ol>\n\n\n\n
![\"\"](\"http:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2016\/05\/lisa-norton-signature.png\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"