Developing an inventory calendar can be useful for more than just inventory management. Although managing your inventory is its primary purpose, it can also provide the framework and guide for your marketing plan. It seems practical to align marketing and promotion with the inventory you\u2019re housing and to be prepared to turn seasonal stock as quickly as possible.<\/p>\n\n\n\n
Why do you need the marketing plan, anyway? You surely don\u2019t want to set on the inventory you have for long, and you don\u2019t want to be short on inventory for specific seasons of high demand like breeding, weaning or calving. That is why it is vital to have a marketing plan, which often is synergistic with the inventory you maintain.<\/p>\n\n\n\n
Create a Marketing Strategy<\/strong><\/p>\n\n\n\n Before you create a marketing calendar, it\u2019s important to decide on an overall marketing strategy. Some questions to consider include:<\/p>\n\n\n\n Once you\u2019ve established your product focus for the month, detail your marketing plan to include specific tactics, contacts you need to reach out to, deadlines, etc. If you haven\u2019t, be sure to sign up for Promoboxx to get the most updated BioZyme content. In addition, coordinate with your ASM to have any custom materials designed to help you spread your specific message.<\/p>\n\n\n\n First, establish the list of marketing tools you plan to use to reach your customers.<\/p>\n\n\n\n Next, reference your inventory calendar to see what items you should be promoting for that respective month. Promotions need to be done in advance of your selling season to prepare customers, so it\u2019s always good to set your marketing plans in advance. A general rule of thumb is to begin talking about products six weeks to a month before that buying season really starts to take off. Your customers and prospective customers are studying and researching the next product they\u2019re going to use well in advance of making a purchase.<\/p>\n\n\n\n An inventory calendar will help paint a visual picture of the opportunities you have to focus on, what promotional efforts could be combined or if it is necessary to run multiple campaigns simultaneously. Obviously, margin and\/or volume will factor into your focus each month, but don\u2019t leave out \u2018door-opener\u2019 products that could generate traffic or interest as well. And don\u2019t forget to have inventory for any cross promotion or upselling opportunities that you plan to promote.<\/p>\n\n\n\n Once you\u2019ve established your product focus for the month, detail your marketing plan to include specific tactics, contacts you need to reach out to, deadlines, etc. If you haven\u2019t, be sure to sign up for Promoboxx to get the most updated BioZyme content. In addition, coordinate with your ASM to have any custom materials designed to help you spread your specific message.<\/p>\n\n\n\n At the end of the month, you should revisit each marketing medium used and analyze its effectiveness so you can make any necessary adjustments for coming months. As you review your marketing calendar, be sure to also revisit your inventory schedule to make sure you have everything on hand so you can meet the demands of your future marketing plans.<\/p>\n","protected":false},"excerpt":{"rendered":"