Producer meetings are an integral part of your business for several reasons. They provide information, allow for camaraderie among people
of like minds and interests and perhaps most importantly, they give dealers the chance to offer support to their customers.<\/p>\n\n\n\n
People like to know that they are appreciated. Furthermore, customers like to know that they are valued as a customer when taking their business to a particular company or brand. Beyond the appreciation factor, customers want to know that support will be available to them after the sale. <\/p>\n\n\n\n
That\u2019s where producer meetings add value, they are the continued support after the sale and the beginning of a great conversation that will start the support prior to a sale (see Know Your Customer for more). Read up on three ways that a producer meeting can offer support.<\/p>\n\n\n\n
Discover Customer Needs<\/strong><\/p>\n\n\n\n One of the best things about a producer meeting is that you gather your customers together collectively and find out their goals and needs at the same time. If you are in a drought area, many will obviously have the same concerns. Some customers will have unique goals that you will need to address individually, but coming together in a meeting setting, providing a meal and inquiring about your customers\u2019 goals for the year shows that you care, and you appreciate them.<\/p>\n\n\n\n Exchange Ideas<\/strong><\/p>\n\n\n\n Since you have this group together, encourage them to share ideas. This shouldn\u2019t be a problem; it\u2019s just a larger gathering of their local coffee shop chatter. Remember, if you have potential customers at your meeting, it is a good idea to have some of your most progressive customers prepared to speak about the products that work for them to help reach their goals. After all, most producers want to be like the guy or gal that is highly respected in the area for having a successful operation. Make sure what these spokespeople have to say is genuine and doesn\u2019t come across as rehearsed, or it could be a turn off.<\/p>\n\n\n\n