Sales diversification is one of the five key goals that BioZyme strives to achieve every year. And it isn\u2019t just by chance. The leadership knows that offering a diverse product portfolio, creates sustainability and growth. Let\u2019s explore why diversification is vital to any business to grow.<\/p>\n\n\n\n
People care about the entire animal<\/strong><\/p>\n\n\n\n Let\u2019s think about some of the changes and new products that we\u2019ve launched even in the last five years. For many years, we solely had a focus on gut health, and since we know that 70% of the animals\u2019 immunity starts in the digestive tract. However, we now have the ability to also focus on joint health with the acquisition of Cogent Solutions Group. We now have joint products for horses, show livestock and dogs to help keep them comfortable and stay sound. People who truly care about the health of their animals are going to care for the entire animal.<\/p>\n\n\n\n The industry is multi-faceted<\/strong><\/p>\n\n\n\n If COVID showed us anything, it taught us people are obsessed with producing their own backyard chickens, and now we have three products specifically designed for poultry in the Backyard Boost\u00aeline. This is just one more way to diversify your portfolio and to get the Amaferm\u00ae advantage to yet another species.<\/p>\n\n\n\n Speaking of another species, did you see that we now carry Backyard Boost Songbird Balls? These are going to be a great way to introduce Amaferm to backyard bird enthusiasts who love to watch birds. The primary writer of this article comes from a long line of bird watchers, who will be thrilled at the ease of filling bird feeders.<\/p>\n\n\n\n Diversification reduces risk<\/strong><\/p>\n\n\n\n By offering a variety of product lines across several species, you reduce the risk of putting all your eggs in one basket. Although many dealers thrive on the VitaFerm\u00ae line, let\u2019s think back to nearly 20 years ago and the \u201ccow that stole Christmas.\u201d What if the U.S. had a BSE outbreak? There probably wouldn\u2019t be much need for cattle mineral. But equestrians would still be taking care of their horses, so Vitalize\u00ae would still be relevant.<\/p>\n\n\n\n