Keeping your customers and potential customers informed is vital to your company\u2019s success. They like to see that personality shine through, and they want to know how your products can help them succeed. At BioZyme\u00ae, we take pride in offering you the tools you need to plan successful producer meetings. <\/p>\n\n\n\n
Schedule the event.<\/strong> <\/p>\n\n\n\n Once you decide you want to host a producer meeting, contact your Area Sales Manager to coordinate a date that works with both of your schedules, as the ASM will want to be there to engage with your customers and help answer any questions. Once you have determined a date, complete the producer meeting request in the Online Dealer Center to get started with the promotion of your event: go to Marketing > > Marketing Request > Producer Meeting Request. This will start the process of getting your invitations printed and getting your event on our master schedule. <\/p>\n\n\n\n Invite your guests.<\/strong> <\/p>\n\n\n\n The BioZyme Marketing Team will help send invitations to your customer list. They do highly recommend submitting the Marketing Request at least four weeks prior to your event to get the invitations printed, mailed and into your potential guests\u2019 hands so they can also get the event on their calendar. <\/p>\n\n\n\n \u201cEverybody has a busy schedule, but people like to gather, especially with those who have common interests and goals. If we can help you get these invitations out in a timely manner and the potential attendees can get it on their calendars earlier, it should help increase your attendance,\u201d said Shelia Grobosky, Marketing Brand Manager \u2013 Dealers & Public Relations. <\/p>\n\n\n\n Plan your program.<\/strong> <\/p>\n\n\n\n What kind of budget do you have for this event? Will you serve a meal or have some appetizers and drinks in the late afternoon? Does it make sense to partner with another allied industry partner like a semen company to help share the cost? These are all some questions to consider. You will also want to think about the program. BioZyme has several key staff on its Business Development Team that can address several topics at the producer level, so when you set your date, reach out to one of them if you are interested in having them attend and present information <\/p>\n\n\n\n Bigger isn\u2019t always best.<\/strong> <\/p>\n\n\n\n It is acceptable to have several smaller producer meetings, too, especially if you want to target a specific audience or have some potential new customers you want to talk to. What if you have a handful of sheep producers who might be interested in DuraFerm\u00ae? You could invite them to a breakfast meeting at the local caf\u00e9 and discuss the advantages of the DuraFerm products. They might know you sell a great cattle mineral but have no idea you also carry products for other small ruminants. <\/p>\n\n\n\n