{"id":5912,"date":"2023-02-03T19:45:51","date_gmt":"2023-02-03T19:45:51","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=5912"},"modified":"2023-02-03T19:45:52","modified_gmt":"2023-02-03T19:45:52","slug":"dealer-spotlight-boyce-feed-grain-corp","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2023\/02\/03\/dealer-spotlight-boyce-feed-grain-corp\/","title":{"rendered":"Dealer Spotlight: Boyce Feed & Grain Corp"},"content":{"rendered":"\n

Boyce Feed & Grain Corp in Waxahachie, Texas, is more than your average feed store. They are a full-service feed mill and distributor with a concentrated focus on marketing. In their 16th <\/sup>year as BioZyme\u00ae<\/sup> dealer, they have grown the business exponentially and even changed ownership with Andrew Lucas and his family buying the business last January; however, a few things remain constant. Boyce continues to carry BioZyme products, and they focus on helping their customers.<\/p>\n\n\n\n

\u201cWe\u2019re not just another feed mill or distributor. Our goal is to continue to grow and while doing that we want to help other feed stores. We are a feed store, so we know their struggles too,\u201d Lucas said.<\/p>\n\n\n\n

They offer their leadership and assistance in a variety of ways across the Lone Star State, delivering products to at least 250 other feed stores. This spring, they worked with their Area Sales Manager and the BioZyme Marketing Team to wrap a semi-trailer with the Boyce and BioZyme logos and a Sure Champ\u00ae<\/sup> and VitaFerm\u00ae<\/sup> message that serves as a traveling billboard as the company makes its deliveries. They are hoping to wrap a second trailer with a VitaFerm and Vitalize\u00ae<\/sup> message this spring.<\/p>\n\n\n\n

\u201cWe\u2019re running up and down the road, and customers see that truck. We are creating marketing with very little push,\u201d Lucas said.<\/p>\n\n\n\n

Marketing is key for Boyce, and the business actively promotes across various channels including radio, social media and weekly mailers. Lucas said about 300 invoices are sent each week, each time with a different product or brand featured in the envelope to their customers.<\/p>\n\n\n\n

All these efforts take a team, and Lucas encourages anyone getting started in the nutrition business or with any business makes sure they have a good support system to succeed.<\/p>\n\n\n\n

\u201cMake sure you have a good team behind you. Create strategic partnerships quickly,\u201d he suggested.<\/p>\n\n\n\n

The partnerships they have made and the ways they continue to help their partners and customers succeed by providing them \u201chigh-quality and consistent\u201d products show that Boyce Feed truly exemplifies care that comes full circle. We\u2019re glad to have them on the BioZyme Team.<\/p>\n","protected":false},"excerpt":{"rendered":"

Boyce Feed & Grain Corp in Waxahachie, Texas, is more than your average feed store. They are a full-service feed mill and distributor with a concentrated focus on marketing. In their 16th year as BioZyme\u00ae dealer, they have grown the business exponentially and even changed ownership with Andrew Lucas and his family buying the business … Continue reading Dealer Spotlight: Boyce Feed & Grain Corp<\/span><\/a><\/p>\n","protected":false},"author":56,"featured_media":5913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195,198,199,241,225],"tags":[],"class_list":["post-5912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-resources","category-business-topics","category-dealers-like-you","category-leadership","category-team-work"],"yoast_head":"\nDealer Spotlight: Boyce Feed & Grain Corp - BioZyme Online Dealer Center<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dealer Spotlight: Boyce Feed & Grain Corp - BioZyme Online Dealer Center\" \/>\n<meta property=\"og:description\" content=\"Boyce Feed & Grain Corp in Waxahachie, Texas, is more than your average feed store. 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