Diversity is the key to business survival. Sure, some companies have thrived on one product line, like Michelin or Crocs like Lisa referred to in her letter earlier in this issue. However, think about a company that only sold rain gauges in the West in 2022. That company likely didn\u2019t fair too well.<\/p>\n\n\n\n
In the animal nutrition business, there are many reasons to diversify. Most people own multiple species, and they genuinely care about their animals.<\/p>\n\n\n\n
Here are three reasons BioZyme\u00ae has chosen to diversify its product lines, and why the company encourages its dealers to diversify too.<\/p>\n\n\n\n
Reduce Risk<\/strong><\/p>\n\n\n\n Many customers will make buying decisions based on economic and environmental conditions. These are the reasons BioZyme offers multiple products in our VitaFerm\u00ae line. Of course, Vita Ferm\u00ae Concept\u2022Aid\u00ae is the most popular mineral, known for aiding with reproductive performance within the cow herd. However, VitaFerm\u00ae Cattlemen\u2019s Blend\u2122 is a great vitamin and mineral option for producers who want to supplement cows once they are bred and turned out on grass. VitaFerm Conserve\u00ae offers multiple options as a maintenance mineral for producers who want to cut costs but not their nutrition program. The variety of products reduces the risk of the customer leaving the VitaFerm brand because they provide a variety of options during challenging economic times in a variety of environments.<\/p>\n\n\n\n Open the Door to Opportunities<\/strong><\/p>\n\n\n\n A variety of products in your portfolio increases the opportunities to make a sale. Not only can you up sell and cross sell, but you also increase your customer base due to the variety of products that you offer. BioZyme capitalized on this opportunity during the pandemic when the backyard chicken craze exploded, and BioZyme simultaneously launched its Backyard Boost\u00ae line of products. Since it is important to take care of every animal, we wanted backyard chicken owners to have the same opportunity to include AO-Biotics\u00ae Amaferm\u00ae in their chickens\u2019 daily diets.<\/p>\n\n\n\n In addition to an additional new line, let\u2019s think about the programs BioZyme offers. For example, the Gain Smart\u00ae Stocker Program consists of three products that work synergistically to improve animal health and performance \u2013 Vita Charge\u00ae Cattle Drench, Vita Charge\u00ae Stress Tubs and the Gain Smart\u00ae Mineral. Additional product offerings are almost always complementary in nature and meet multiple consumer needs which provide great opportunities for business growth.<\/p>\n\n\n\n
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