{"id":6027,"date":"2023-04-24T20:27:30","date_gmt":"2023-04-24T20:27:30","guid":{"rendered":"http:\/\/biozymeinc.com\/dealer-center\/?p=6027"},"modified":"2023-04-24T20:28:12","modified_gmt":"2023-04-24T20:28:12","slug":"the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em","status":"publish","type":"post","link":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/","title":{"rendered":"The Importance of Testimonials &#8211; How to Snag &#8216;Em and Ways to Use &#8216;Em"},"content":{"rendered":"\n<p>Word of mouth marketing is one of the most important marketing tools you can use in any type of marketing vehicle: social media, website, sales letter, advertisement.\u00a0<\/p>\n\n\n\n<p>According to socialfresh.com, \u201ccustomer testimonials have the highest effectiveness rating at content marketing at 89%.\u201d In other words, testimonials are 89% better at increasing conversion rates than other forms of marketing.<\/p>\n\n\n\n<p>At BioZyme\u00ae, we love to earn customer testimonials, and we use them frequently. The hashtags #TestimonialTuesday or #FeatureFriday are a great way to showcase what customers are saying about the products on social media, and as you will read below, there are other ways to showcase testimonials as well.\u00a0<\/p>\n\n\n\n<p>However, it isn\u2019t always easy to get customers to share what they like about a product.\u00a0<\/p>\n\n\n\n<p>\u201cI usually find that if I start the conversation asking about their animals and their goals, they will be more open. I ask what challenges they were having and what led them to using the particular BioZyme product. Then, I ask them specific questions about the results they saw. What was their overall conception rate? How many more lambs did they wean? How many more pounds of gain did they\u00a0experience with the Gain Smart mineral? Our producers are typically very data driven and keep great records and those are the stories we want to share,\u201d said Shelia Grobosky, BioZyme Content &amp; PR Manager.\u00a0<\/p>\n\n\n\n<p>Below are four types of testimonials you can use in your marketing.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quote Testimonial<\/strong>:<\/li><\/ul>\n\n\n\n<p>The most common type, it is exactly what its name implies, a simple quote. You can get these over the phone, via email or in person, and use these a variety of ways. These are often the most read and most effective. The audience can read these quickly, and the quote gets right to the point.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Longform Testimonial:\u00a0<\/strong><\/li><\/ul>\n\n\n\n<p>This might be a five-minute testimonial. You might record a conversation with a customer (always ask for permission before recording), and he or she has a great story. You can transcribe this for your website or even ask permission to post the entire audio to your website, as some people will prefer to listen to it over reading this long paragraph. These will also typically show more emotion, and emotion sells.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Social Testimonial:\u00a0<\/strong><\/li><\/ul>\n\n\n\n<p>This is another effective testimonial where you ask your customer to post their own review of a product on their own social media account, perhaps with a photo of the product.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Video Testimonial:\u00a0<\/strong><\/li><\/ul>\n\n\n\n<p>Like its name implies, this is a video of a customer telling you and your audience why he or she likes the product and the impact they have seen with the product. This is often the most beneficial since there is no reading involved, and the viewer can see and hear the emotion in the speaker\u2019s voice.&nbsp;<\/p>\n\n\n\n<p>Testimonials are a great marketing tool. We encourage you to use them in your marketing, and if you have a great testimonial to share with our team, reach out to Grobosky at sgrobosky@biozymeinc.com.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word of mouth marketing is one of the most important marketing tools you can use in any type of marketing vehicle: social media, website, sales letter, advertisement.\u00a0 According to socialfresh.com, \u201ccustomer testimonials have the highest effectiveness rating at content marketing at 89%.\u201d In other words, testimonials are 89% better at increasing conversion rates than other &hellip; <a href=\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Importance of Testimonials &#8211; How to Snag &#8216;Em and Ways to Use &#8216;Em<\/span><\/a><\/p>\n","protected":false},"author":51,"featured_media":6028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,195,198,194],"tags":[],"class_list":["post-6027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3-keys-to-better-success","category-business-resources","category-business-topics","category-marketing-tell-everyone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Testimonials - How to Snag &#039;Em and Ways to Use &#039;Em - BioZyme Online Dealer Center<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Testimonials - How to Snag &#039;Em and Ways to Use &#039;Em - BioZyme Online Dealer Center\" \/>\n<meta property=\"og:description\" content=\"Word of mouth marketing is one of the most important marketing tools you can use in any type of marketing vehicle: social media, website, sales letter, advertisement.\u00a0 According to socialfresh.com, \u201ccustomer testimonials have the highest effectiveness rating at content marketing at 89%.\u201d In other words, testimonials are 89% better at increasing conversion rates than other &hellip; Continue reading The Importance of Testimonials &#8211; How to Snag &#8216;Em and Ways to Use &#8216;Em\" \/>\n<meta property=\"og:url\" content=\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/\" \/>\n<meta property=\"og:site_name\" content=\"BioZyme Online Dealer Center\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T20:27:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-24T20:28:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2023\/04\/dealercenter-pg823.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"551\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bzsuper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bzsuper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/\",\"url\":\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/\",\"name\":\"The Importance of Testimonials - How to Snag 'Em and Ways to Use 'Em - BioZyme Online Dealer Center\",\"isPartOf\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2023\/04\/dealercenter-pg823.jpg\",\"datePublished\":\"2023-04-24T20:27:30+00:00\",\"dateModified\":\"2023-04-24T20:28:12+00:00\",\"author\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/#\/schema\/person\/7cf7bf5a12a29084ae2ed8c3b32dd9bf\"},\"breadcrumb\":{\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#primaryimage\",\"url\":\"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2023\/04\/dealercenter-pg823.jpg\",\"contentUrl\":\"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2023\/04\/dealercenter-pg823.jpg\",\"width\":551,\"height\":339},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/biozymeinc.com\/dealer-center\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance of Testimonials &#8211; How to Snag &#8216;Em and Ways to Use &#8216;Em\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/#website\",\"url\":\"https:\/\/biozymeinc.com\/dealer-center\/\",\"name\":\"BioZyme Online Dealer Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/biozymeinc.com\/dealer-center\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/#\/schema\/person\/7cf7bf5a12a29084ae2ed8c3b32dd9bf\",\"name\":\"bzsuper\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/biozymeinc.com\/dealer-center\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c38121a4711546a52e45d8951b776e6f10fc32d7006f921b960e887e94ed048?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c38121a4711546a52e45d8951b776e6f10fc32d7006f921b960e887e94ed048?s=96&d=mm&r=g\",\"caption\":\"bzsuper\"},\"url\":\"https:\/\/biozymeinc.com\/dealer-center\/author\/bzsuper\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Testimonials - How to Snag 'Em and Ways to Use 'Em - BioZyme Online Dealer Center","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Importance of Testimonials - How to Snag 'Em and Ways to Use 'Em - BioZyme Online Dealer Center","og_description":"Word of mouth marketing is one of the most important marketing tools you can use in any type of marketing vehicle: social media, website, sales letter, advertisement.\u00a0 According to socialfresh.com, \u201ccustomer testimonials have the highest effectiveness rating at content marketing at 89%.\u201d In other words, testimonials are 89% better at increasing conversion rates than other &hellip; Continue reading The Importance of Testimonials &#8211; How to Snag &#8216;Em and Ways to Use &#8216;Em","og_url":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/","og_site_name":"BioZyme Online Dealer Center","article_published_time":"2023-04-24T20:27:30+00:00","article_modified_time":"2023-04-24T20:28:12+00:00","og_image":[{"width":551,"height":339,"url":"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2023\/04\/dealercenter-pg823.jpg","type":"image\/jpeg"}],"author":"bzsuper","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bzsuper","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/","url":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/","name":"The Importance of Testimonials - How to Snag 'Em and Ways to Use 'Em - BioZyme Online Dealer Center","isPartOf":{"@id":"https:\/\/biozymeinc.com\/dealer-center\/#website"},"primaryImageOfPage":{"@id":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#primaryimage"},"image":{"@id":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#primaryimage"},"thumbnailUrl":"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2023\/04\/dealercenter-pg823.jpg","datePublished":"2023-04-24T20:27:30+00:00","dateModified":"2023-04-24T20:28:12+00:00","author":{"@id":"https:\/\/biozymeinc.com\/dealer-center\/#\/schema\/person\/7cf7bf5a12a29084ae2ed8c3b32dd9bf"},"breadcrumb":{"@id":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#primaryimage","url":"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2023\/04\/dealercenter-pg823.jpg","contentUrl":"https:\/\/biozymeinc.com\/dealer-center\/wp-content\/uploads\/sites\/9\/2023\/04\/dealercenter-pg823.jpg","width":551,"height":339},{"@type":"BreadcrumbList","@id":"https:\/\/biozymeinc.com\/dealer-center\/2023\/04\/24\/the-importance-of-testimonials-how-to-snag-em-and-ways-to-use-em\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/biozymeinc.com\/dealer-center\/"},{"@type":"ListItem","position":2,"name":"The Importance of Testimonials &#8211; How to Snag &#8216;Em and Ways to Use &#8216;Em"}]},{"@type":"WebSite","@id":"https:\/\/biozymeinc.com\/dealer-center\/#website","url":"https:\/\/biozymeinc.com\/dealer-center\/","name":"BioZyme Online Dealer Center","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/biozymeinc.com\/dealer-center\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/biozymeinc.com\/dealer-center\/#\/schema\/person\/7cf7bf5a12a29084ae2ed8c3b32dd9bf","name":"bzsuper","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/biozymeinc.com\/dealer-center\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c38121a4711546a52e45d8951b776e6f10fc32d7006f921b960e887e94ed048?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c38121a4711546a52e45d8951b776e6f10fc32d7006f921b960e887e94ed048?s=96&d=mm&r=g","caption":"bzsuper"},"url":"https:\/\/biozymeinc.com\/dealer-center\/author\/bzsuper\/"}]}},"_links":{"self":[{"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/posts\/6027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/comments?post=6027"}],"version-history":[{"count":2,"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/posts\/6027\/revisions"}],"predecessor-version":[{"id":6030,"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/posts\/6027\/revisions\/6030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/media\/6028"}],"wp:attachment":[{"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/media?parent=6027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/categories?post=6027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biozymeinc.com\/dealer-center\/wp-json\/wp\/v2\/tags?post=6027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}