Cattle health starts with proper nutrition. BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle backed by premium nutrition programs are positioned in front of a national, competitive buyer base on sale day.
“We live in a world where information is powerful. The use of data and the ability to track and share information about the management of cattle will continue to help buyers make more informed decisions and increase their profits,” said Alan Lee, BioZyme Vice President of Commercial Operations. “If premium nutrition on these cattle that are selling can help producers make more money, we want to help them profit.”
When producers commit to stronger nutrition and sound management, that investment deserves to be recognized in the marketplace. The partnership between LiveAg and BioZyme helps ensure that cattle backed by proven programs stand out and are rewarded on sale day. Through its network of 55+ livestock marketing representatives across the country, LiveAg works directly with producers to market cattle from the ranch via video auction—coordinating delivery logistics and connecting sellers with buyers nationwide. As part of that commitment to value-added marketing, LiveAg recognizes VitaFerm® and GainSmart® fed cattle within its programs.
“We believe good cattle start with good management and strong partnerships,” said Jason Barber, LiveAg CEO. “BioZyme shares our commitment to quality and consistency. When producers enroll in these programs and follow them through delivery day, they’re not just checking a box—they’re building cattle that perform for the next owner. Our job is to make sure that added value is visible and competitive when those cattle sell on video.”
That focus on performance starts with nutrition. Research shows that approximately 70% of the immune response begins in the digestive system. Feeding cattle vitamin and mineral supplements powered by AO-Biotics® Amaferm ®, such as VitaFerm or Gain Smart, helps support digestive efficiency, immune function, and overall performance. Amaferm is a research-proven prebiotic designed to enhance the gut microbiome and improve digestibility. It is backed by more than 150 peer-reviewed and published studies demonstrating its effectiveness.
Value-Added Programs Pay
Gain Smart, a line designed specifically for stocker and feeder cattle, promotes optimal growth and overall health. When used in combination with a sound vaccination protocol, this program gives your calves an extra edge—and an additional badge that buyers recognize. To qualify, cattle must receive Gain Smart mineral supplementation for at least 45 days leading up to auction and continue through delivery. The Gain Smart Value-Added logo helps clearly communicate that investment to buyers bidding nationwide.
“VitaFerm Raised” identifies calves from cow-calf operations where either the dam received VitaFerm® mineral throughout gestation and lactation, or the calf was fed VitaFerm mineral for a minimum of 45 days during preconditioning and continued through delivery. By combining this program with a robust health protocol and LiveAg’s competitive marketing environment, producers position their cattle for recognition and potential premiums. Qualified lots receive the VitaFerm Raised badge, visible in auction materials and on-screen during bidding.
In addition to further premium opportunities, BioZyme and LiveAg plan to provide joint education to producers who use the nutrition and marketing services of both companies. This collaboration creates added transparency, credibility, and opportunity on sale day.
“Our goal is to create a network that helps producers receive a premium for what they do,” Lee said.
Learn More
To learn more about the partnership or get your calves or mama cows on a premium nutrition program today, reach out to your local BioZyme dealer or Area Sales Manager today. Or reach out to a LiveAg rep.