Birthday celebrations are synonymous with people, milestones, and typically a day of fun! At BioZyme®, makers of Sure Champ®, we’re extending our celebration to a six-month event across the country, supporting the youth and exhibitors who attend livestock shows and #preptowin every day!
Sure Champ, a line of products that support the health and well-being of show livestock, is turning 40 this year. The Official Sure Champ Birthday Tour kicked off in early June during the annual BioZyme Dealer Retreat in Saint Joseph, Missouri. After that, the BioZyme sales and marketing teams took the tour on the road, attending five breed junior nationals: Charolais, Limousin, Maine-Anjou/Chianina, Angus, and Hereford. The tour continues at state fairs and livestock expos across the country.
“Sure Champ is our giving back brand, and it was time to get back and engage with our youth. The first part of our tour has been great, with young people making slime, which assimilates the components of our gels, getting to learn about our products, and getting birthday gifts from us,” said Lisa Norton, BioZyme president and CEO. “We are excited to reach even more young people across species as our team travels to state fairs during the next stint of our birthday tour celebration.”
Livestock exhibitors rely on Sure Champ and other BioZyme brands like VitaFerm and DuraFerm to keep their animals healthy on the inside, enabling them to perform to their highest potential. Sure Champ products are powered by AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility.
To commemorate its 40th birthday, Sure Champ has rolled out two of its products with a limited-edition birthday cake flavor. Both Sure Champ® Cattle and Sure Champ® Appetite Plus® Gel now come in limited-edition birthday cake flavors. Sure Champ Cattle also comes in a commemorative bag.
“Most brands’ lifespan is 5 to 7 years. The fact that Sure Champ has existed for 40 years, and that multiple generations have fed it successfully in their barns, is very exciting to us. We want to make this year something special for all livestock families to remember,” Norton said.
Results are In
At those five junior nationals, 65% of the exhibitors use either Sure Champ or VitaFerm® products. Furthermore, of the champion females, more than 80% fed VitaFerm products, helping them #preptowin.
Tyler Loudon, Creston, Iowa, is a long-time BioZyme customer. He exhibited the grand champion fullblood Maine-Anjou female in Louisville during the junior national.
“We use the [Sure Champ] Cattle Drench every day. It keeps our cattle balanced out, helps out with their gut, and really makes a difference. I have to give a big shout out to BioZyme for making such a great product,” Loudon said.
Likewise, Josi Shrader, of Wells, Kansas, had multiple champions at the Charolais Junior National, including Grand Champion Bred-and-Owned Bull and Grand Champion P&G (phenotype/genotype) Female. Her product of choice: Sure Champ® Liquid Boost®.
“We start them on Liquid Boost leading up to the show. It helps them keep drinking and stay healthy and happy the entire time there,” she said.
The Birthday Tour Continues
The Sure Champ Birthday Tour was more than attending the junior nationals, handing out cupcakes, and making slime. BioZyme staff members will be attending state fairs, expos, and other shows throughout the remainder of 2025. Our team is excited to engage with as many young exhibitors across the country as possible. We give out birthday party favors, including t-shirts, buckets and samples, as a token of appreciation. We want to capture and celebrate the successes of our customers and help to ensure that Sure Champ is there for the next generation, as well.
Want to know where we’re heading next? Watch the Sure Champ social media channels or access our birthday website.
Get your Sure Champ today!
We hope you join us on the Sure Champ Birthday Tour! Sure Champ is readily available through our dealer network or online, depending on your needs or location. Smaller items can ship the same day, and pellets like Sure Champ Cattle or Sure Champ Extreme with ClariFly® are readily available at a local authorized dealer. At most shows, either the Sullivans or Weaver show supply trailers also carry the Sure Champ liquids and gel products.
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