Peets General Manager

BioZyme® Inc is looking for a General Manager for Peets. The Peet’s General Manager is a hands-on, number-driven individual who can lead, develop, and manage the Peets Feed Division to drive and achieve sustainable and profitable growth.


    • Oversee the day-to-day operations of the Division including Production, Distribution, Sales, Quality, Regulatory, Marketing, Finance and Nutrition;
    • Develop and execute the Division’s business strategies in order to attain the Company’s goals;
    • Keep the President fully informed in a timely and candid manner of the day-to-day operations of the Division towards the achievement of its established goals and of all material deviations from these goals or objectives;
    • Ensure company policies are communicated all the way from the top down and that they are followed at all times;
    • Communicate and maintain relationships with business partners, customers and authorities;
    • Oversee the company’s financial performance;
    • Delegate responsibilities and supervise the work of Division employees providing guidance and motivation to drive maximum performance ultimately implementing a mechanism to evaluate the performance of all employees;
    • Stay involved in daily operations to provide the ability to reward performance, prevent issues and resolve problems;
    • Act as the public relations representative of the Division in ways that strengthen its profile;
    • Analyze problematic situations and occurrences and provide solutions to ensure survival and growth;
    • Ensure the development of health and safety practices for the Corporation and oversee compliance with those practices;
    • Foster a corporate culture that promotes ethical practices, customer focus and service and encourages individual integrity.


    • Required Education – BS/BA in business administration or relevant field
    • Required Work Experience – At least 5 years working experience in Feed Industry. Proven experience as General Manager or other managerial position with manufacturing background.
    • Competencies (Preferred):
      • Problem Solving Skills, Strong Communication Skills, Planning & Organizational Skills
    • Required Skills
      • Demonstrable experience in developing strategic and business plans thorough knowledge of market changes and forces that influence the company
      • Strong understanding of corporate finance and measures of performance
      • Excellent organizational and leadership skills
      • Excellent communication, interpersonal and presentation skills
      • Outstanding analytic and problem-solving abilities
      • Uncompromising integrity
      • Ability to respect and follow direction of superior



Please submit cover letter and resume via email to

When Employees Stay Involved, they Gain Perspective, Relevancy

BioZyme® Staff Backs up their Words with Actions

Staying relevant in the industry and gaining valuable perspective are two important characteristics to members of the BioZyme® Inc. staff that recently attended the National Western Stock Show in Denver, Colo. Not only are they continual ambassadors for the BioZyme products, these company employees are in the trenches every day raising and showing livestock with their families, and the National Western offered them unique opportunities in 2018 to not just talk-the-talk, but walk-the-walk.

Area Sales Managers Lindsey Grimes-Hall, Hillsboro, Ohio, and Britney Creamer, Montrose, Colo., had the opportunities to evaluate open cattle shows at this year’s NWSS.  Grimes-Hall evaluated the Simmental bulls and females with her dad, while Creamer was the judge of the Galloway show, and had the opportunity to meet cattle producers from as far away as Scotland.

“This was my first time to judge a show with my dad,” said Grimes-Hall. “It was cool and surreal to be judging with him at the ‘super bowl of livestock shows.’”

In addition to judging the open Galloway show, Creamer also exhibited cattle with her family, Lazy JB Angus, both on the Hill and in the Yards. This is the 23rd year that the 28-year-old Creamer has helped her family show cattle in Denver, and it is a tradition she looks forward to every year.

“Staying involved in the day-to-day activities at my family’s ranch allows me to better relate to the producers that I sell BioZyme products to and understand what struggles or successes they may encounter,” Creamer said. “While participating at the National Western I am viewed more as an equal to my peers and potential customers rather than a “sales rep” and I have found that producers are more comfortable talking to me about products and programs than they are walking into a booth or tent. I get the opportunity to meet a lot of producers from throughout the world and am able to pair them up with the appropriate products and ASMs that can help them in their given territories.”

In the junior barn, Jackie Lackey, Director of Strategic Marketing, Haskell, Texas, and Blaine Rodgers, Show Livestock Business Development & Field Support, Savannah, Mo., were helping their children prepare to show livestock, taking on the role of “show parents.” Weston Lackey showed the reserve grand champion market barrow, while Payton Rodgers showed the grand champion market barrow. Payton also showed a steer the next day.

Rodgers said watching his 11-year-old daughter win Denver is one of the greatest moments of his life.

“Seeing her emotional reaction was something I will never forget. As a parent who is heavily involved in the show industry, to see her react the way she did was so reassuring that we are doing this as a family for the right reasons – that it is truly something she is passionate about, and not something she is doing just because we are. Over the years I’ve been very fortunate to see other kids reach their goals through these programs, but to watch my own daughter was very special,” Rodgers said.

Creamer, Grimes-Hall, Lackey and Rodgers are all involved in production agriculture as well as showing across the United States. They agree that their personal involvement in the industry helps them promote the products they represent and stay current on trends.

“To do our jobs, we really need to see the big picture,” said Grimes-Hall. “We need to know what’s relevant. You can have the best sales pitch in the world, but if it isn’t relevant to your part of the country or you’re not up to date on what’s going on in the industry, you can’t provide the best service or advice for your customers.”

Rodgers agrees that using the products every day helps him promote and help develop new products for the show industry.

“I was using Sure Champ® products before I started working at BioZyme. Now as part of the team, I know first-hand that when we develop products, they are backed with research; they aren’t just a marketing gimmick. We have very smart people who put them together and do the research,” Rodgers said. “I’m as competitive of a person as there is. If I’m going to use a product, it’s going to be something I believe in. It takes a lot for all the stars to line up to win a show – and for that to happen, you’ve got to have the right products in your show box to get you there.”

Lackey said taking on the parent role at shows has broadened her perspective of the industry, and it helps her be a better marketer of not only the products, but of the livestock business as a whole.

“As a parent your perspective changes. The show livestock industry exists to help develop kids and introduce them to the world of animal agriculture so that perhaps someday they wish to stay involved. The desire to be competitive and win, of course still exists, but the desire to teach your children about the industry and the similarities and differences between show livestock and the commercial world is more important. It brings me back to the real reason we are in this business,” she said.

Many BioZyme representatives and dealers will tell you the products sell themselves. For these livestock breeders, exhibitors, judges and show parents, they will tell you the products do sell themselves, but keeping relevant in the industry and using the products themselves, helps them build stronger relationships with customers and potential customers.

BioZyme® Inc. Promotes Lisa Norton

Lisa Norton

Lisa Norton, St. Joseph, Mo., has been promoted to President and Chief Operating Officer at BioZyme® Inc.  Norton most recently served as Vice-president of Marketing and Sales.

“Lisa is passionate about this company, its staff, its products, its customers and its responsibility to each, and to our community both local and industry,” said Bob Norton, CEO and Chairman of the Board at BioZyme.  “She is tireless, enthusiastic, pragmatic and optimistic and has exhibited her value to this company since joining it in 2013.”

Lisa has an extensive business background and offers a wealth of experience to BioZyme. She has a Master’s in Accounting from the University of Missouri and is a Certified Public Accountant. She worked as a professor in accounting at Missouri Western State University for 14 years. She has started two companies in her professional career, Quantitative Resources, a software development/call center support and research firm, and LAN Resources, a market research business.

“Working for BioZyme has been a dream come true for me,” Lisa said. “Given the opportunity to be its president is an honor that I accept humbly and with much excitement. Helping animals has been at the center of my heart since I was 4-years-old. Being able to work on that every day allows me to spend time on my passion instead of on a job. At BioZyme we truly provide care that comes full circle.”

Lisa began her career at BioZyme in 2013 as the Director of Marketing. This is her second promotion in five years.

This is How One Person Leads a Company’s Growth

John Jeffrey

John Jeffrey

Faith, passion and sincerity are three traits that have helped John Jeffrey, Stillwater, Okla. ,  become a successful salesperson in the animal nutrition industry. Jeffrey led the team of Area Sales Managers for Biozyme® Inc., in 2017, recording nearly 10% of the company’s sales in his territory that includes Eastern Oklahoma and Eastern Kansas. He was also the leading ASM in 2016 and 2015.

“John is not successful because he is gifted; he is successful because he is passionate, works hard and makes sure every person around him feels important,” said Lisa Norton, BioZyme Vice-president. “These traits make a big difference at BioZyme, and we are very grateful and humbled that he chose to join our family and are more than excited about our future together.”

Jeffrey has more than two decades of experience in the livestock nutrition and sales fields, and brought his passion and work ethic to BioZyme in 2015 when he joined its sales force. He said it is the family atmosphere of the employee-owned animal nutrition company that initially drew him to BioZyme and that keeps him motivated daily. He also appreciates working for a company whose leadership expresses that faith is important to them and isn’t afraid to put others’ needs first.

“It’s a small company where everybody is like a family,” Jeffrey said. “The employees are owners in it, and that gives you more incentive in that what you do every day actually matters.  Everyone you work with matters, and the better everybody does, the better off everyone will be when they are ready to retire. At BioZyme, they really practice doing the right thing, by taking care of others. When you take care of others you are rewarded.”

Jeffrey credits much of his success in sales to his relationships. He has worked in the various sectors of cattle production his entire career and understands what is important to his customers. He understands the industry and can talk comfortably with his customers to help them with their challenges and minimize their risk, which in return helps them turn a profit. His past experiences working on cow-calf, stocker and feed yard operations help him understand his customers’ needs and discuss their challenges. BioZyme also provides the resources he needs to find out answers to questions he doesn’t know.

But Jeffrey said perhaps his most important relationship is one with the Lord.

“I would contribute my success to nothing I do, but I have a God and Savior that takes care of me. If it weren’t for Him I wouldn’t have the successes I’ve had,” he said.

Jeffrey earned his bachelor’s and master’s degrees in Animal Science from Oklahoma State University. His past employers include Cargill Meat Solutions (formerly Excel), Eli Lilly and Novartis. Although he worked retail in high school, he never imagined that sales would be his career path.

“What I planned to do after college and what I ended up doing are two different things,” Jeffrey said.

Although the beef industry makes up the majority of his customers, he does have a diverse customer base. His territory is everything east of Interstate-35 in Kansas and Oklahoma, and includes some smaller dairy herds, poultry and swine operations.

Jeffrey offers two pieces of advice that are key whether involved in sales or not. Always say thank you. And always follow through.

“Always thank someone for their time if they are willing to give it because time is their most valuable asset; they don’t have to give you any. Once people understand you can be depended on, you’re sincere, and you can get things done, that starts the relationship, so it can continue to grow. I want to make sure things get done right and get done right now.”

Jeffrey is just one of 17 ASMs for BioZyme, with headquarters in St. Joseph, Mo. To learn more about BioZyme or to find the ASM or dealer nearest you, visit:

Vitalize Marketing Internship

BioZyme® Inc is looking for a Vitalize Marketing Intern for this summer. The intern has the opportunity to work closely with the marketing team to assist with the creation and implementation of marketing strategies within the performance, rodeo and hunter jumper disciplines. This internship will last approximately 10 weeks during the summer. These strategies will include event, partnership and social strategies.


    • The intern will work with closely with various marketing team members to create and implement marketing strategies for our equine business.
    • Help develop a marketing plan that reaches the performance horse, rodeo and hunter jumper disciplines and encompasses event planning, partnerships and social media.
    • Participate in marketing strategy planning meetings.
    • Conduct market research and online data analysis
    • Assist in developing content that includes blog posts, news releases, photos.
    • Submit weekly progress reports to the Director of Strategic Marketing


    • College student who has completed at least two years of undergraduate studies in the areas of agricultural journalism, marketing or public relations
    • A working knowledge of the equine industry is preferred, but not required.
    • A willingness to learn and understand the benefits of the Vitalize Equine line.
    • Competencies (Preferred):
      • Problem Solving Skills, Strong Communication Skills, Planning & Organizational Skills
    • Required Skills
      • Strong interpersonal and communications skills, public speaking and technical writing.
      • Must be willing to reach out to various groups of people, and communicate our needs and goals.
      • Ability to effectively work as a part of a team and independently.
      • Ability to respect and follow direction of superior.


Interested candidates should submit a cover letter, resume and two letters of reference by February 15 to Jackie Lackey, Director of Strategic Marketing, at

Sure Champ Marketing Internship

BioZyme® Inc is looking for a Sure Champ Marketing Intern for this summer. This 4-week long internship position will focus on the preparation and execution of events leading up to and at the Junior National Hereford Expo. The internship runs from June 18 – July 13, 2018. BioZyme will work with the intern to accommodate housing needs during the short time he or she is in St. Joseph.


    • The intern will work closely with the Event & Training Coordinator.
    • Assist with the preparation and execution of Sure Champ, Vita Charge and VitaFerm promotion and education at the Junior National Hereford Expo.
    • Participate in planning meetings to strategize for the maximum exposure during the NJHE, both in person and online.
    • Pack and unpack booth supplies and materials.
    • Conduct booth set-up on-site and work the booth during the event.
    • Complete public Relations responsibilities as needed.
    • Perform post-event customer follow-up and event evaluation
    • Submit a final evaluation of the internship and the event to the Director of Strategic Marketing


    • College student who has completed at least two years of undergraduate studies in the areas of agriculture, marketing or public relations.
    • A working knowledge of the show livestock industry is preferred, but not required.
    • A willingness to learn and understand the benefits of the Sure Champ, Vita Charge and VitaFerm brands and product lines.
    • Competencies (Preferred):
      • Problem Solving Skills, Strong Communication Skills, Planning & Organizational Skills
    • Required Skills
      • Strong interpersonal and communications skills, including public speaking.
      • Must be willing to relate to customers and potential customers of all ages.
      • Ability to effectively work as a part of a team and independently.
      • Ability to lift heavy boxes and bags.
      • Ability to respect and follow direction of superior.


Interested candidates should submit a cover letter, resume and two letters of reference by February 15 to Jackie Lackey, Director of Strategic Marketing, at

BioZyme® Inc. Hires Shelia Grobosky as Public Relations Coordinator

Shelia Grobosky

BioZyme® Inc. has hired Shelia Grobosky as its Public Relations Coordinator. Grobosky joins the Marketing Team after having worked with the company on a contractual basis.

As the PR Coordinator, Grobosky will work to promote BioZyme and all its brands through editorial placement, media relations and product integration. She will work closely with others on the Marketing Team to ensure that PR efforts are helping to drive traffic to social sites, generating brand awareness, and supporting the company’s goals.

“After working with Shelia for more than a year on a contractual basis, we are ecstatic to welcome her to the BioZyme Marketing Team full-time,” said Jackie Lackey, BioZyme Director of Strategic Marketing. “As a strong advocate for agriculture, the company and our products, Shelia works hard both as a writer and PR specialist to position BioZyme within the animal health and nutrition industry and with consumers. BioZyme is a fast-growing, high-performing company with a big story to tell. Shelia has met that challenge head on and brings an extremely professional and positive approach to every story, relationship and opportunity we have.”

Grobosky has 20 years of agricultural communications and event planning experience. She most recently has worked as a freelance writer and PR specialist. Prior to that she was the Director of Industry Programs for the Illinois Beef Association. She spent 15 years at the American Angus Association where she served as both the Director of Communication and Director of Activities and Events. She has a degree in Agricultural Journalism with a minor in Animal Science from Kansas State University.

“I am excited to join the BioZyme team on a full-time basis,” Grobosky said. “Their continual growth is indicative of the success of the company, but just as important are the people and the products that make up the company. BioZyme develops products that focus on the health and well-being of animals, but they also emphasize developing leaders in the agricultural industry.”

Grobosky is based in Alexis, Ill., where she lives with husband StanLee and daughter Lily. She enjoys traveling, photography, cooking and attending livestock shows.

BioZyme’s supplement brands include VitaFerm®, Sure Champ®, Vita Charge®, DuraFerm® and Vitalize®.