Category: What’s New

CHANGES COMING IN APRIL

DURAFERM® ONE SHEEP LAUNCHED

DuraFerm® ONE Sheep will be available for order starting April 1, 2024. DuraFerm ONE Sheep is a free choice vitamin and mineral supplement designed to promote performance year-round. Visit the Online Dealer Center for more information or to place an order.

FOUR NEW VITAFERM® FORMULAS ADDED

Mid-March four new VitaFerm formulas were added to the product offering.
These include

– VitaFerm ONE CTC 3G
– VitaFerm ONE HEAT
– VitaFerm ONE HEAT CTC 3G with ClariFly®
– VitaFerm Concept•Aid® 5/S HEAT CTC 3G

Visit the Online Dealer Center for more information or to place an order.

BIOZYME® DISCONTINUES CATTLEMAN’S BLEND

Due to an overwhelmingly positive response to VitaFerm® ONE, Cattleman’s Blend will be discontinued once the current inventory is depleted. We encourage you to suggest the VitaFerm ONE line to your customers.

ONE contains AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility and meets or exceeds nutrient requirements throughout the production cycle. It is formulated with research-proven organic copper and zinc for
enhanced bioavailability.

UPDATES TO MASTER DEALER PROGRAM

The BioZyme® Master Dealer Program requirements have been updated for 2024. In addition to completing the online training courses found in the Online Dealer Center, you must carry 4 of the 6 BioZyme family of brands within the last 12 months (extended from 6 months). This aligns with extended shelf life and seasonal products. To learn more about the program and how it can benefit your dealership, click the Training tab in Dealer Center.

Letter from Lisa

At about this point in the year we begin to say “oh well” to our new year’s resolutions. Many people find it difficult to stick to their goals, especially when they’re big and ambitious. But what if there was a way to make it easier to achieve these big lofty goals or challenges.  

That’s where the power of small wins comes in. Small wins are those little successes that you achieve along the way to a larger goal. They can be anything from walking for 5 minutes in the morning to finishing a difficult task when trying to close a big sell. Small wins are significant because they give you a sense of accomplishment. They boost your confidence and motivation, and they make it easier to stay on track to hit the big goal. 

In fact, research has shown that people who focus on small wins are more likely to achieve their goals than those who don’t. Business struggles are no different. If you’re struggling to achieve your business goals, try breaking them down into smaller, more manageable steps. Focus on making small wins by using the following tips: 

1. Break down big goals into smaller, more manageable tasks: Instead of focusing on a big, intimidating goal, break it down into smaller, more achievable tasks. This will make it easier to track progress and stay motivated.  

2. Use small wins to build momentum: Small wins can help build momentum toward bigger goals. As you achieve more small wins, you’ll feel more confident and motivated to tackle bigger challenges. 

3. Track your progress: Keep track of your progress toward your goal. This will help you see the progress you’re making, even if it’s just small steps.  

4. Celebrate small wins: When you achieve a small win, take the time to celebrate and acknowledge progress. Every step you take toward your goal is progress. 

At BioZyme, we always default to action to help us to take those small steps, because we believe action = growth. It is something that we have proven repeatedly at BioZyme, growing 146% over one five-year period. We have accomplished a lot of big things thanks to many of you, but it has always been the small accomplishments that have created the momentum we could sustainably continue. 

In The Rise of Superman (New Harvest, 2014), Steven Kotler considers the sweet spot to be where the task is hard enough to make us stretch but not so tough that it causes us to snap, a value he ascribes numerically at four percent. This single-digit approach illustrates that a goal must be close enough that it can be achieved—but at least four percent more challenging. Four percent seems so small, but yet it is all it takes to accomplish those big goals. 

Meeting Customer Expectations is Vital to Your Success 

Customers are the lifeblood of every company. Yours. Ours. Every single company out there relies on satisfied, loyal customers who do business with us not just once, but repeatedly. We value knowing what our customers want—it empowers us to provide them with the best possible experiences.  

That is one of the reasons we conduct a dealer survey each year. So we can better serve our customers, dealers like you. But do you know what YOUR customers expect?  

Last year, our brand managers posted a brief customer expectation survey on our social media pages of 4 of BioZyme’s family of brands: VitaFerm®, Vitalize®, DuraFerm® and Sure Champ®. The customer’s expectations are discussed below. While we might think that delivery or even loading products into customers’ vehicles is the most important service we can provide, your customers have told us otherwise. 

Why do Customer Expectations Matter? 

“Know what your customers want most and what your company does best. Focus on where those two meet.” — Kevin Stirtz, author of More Loyal Customers, speaker and trainer 

Meeting customer expectations is crucial to the livelihood of a company for several reasons. Let’s look at each of these reasons and why they should matter to your individual businesses.  

Customer Satisfaction & Loyalty

Satisfied customers are more likely to remain loyal to a company and continue doing business with them. By consistently meeting or exceeding customer expectations, companies can build trust, strengthen relationships and foster long-term loyalty, leading to repeat purchases and positive word-of-mouth referrals. 

Over 90% of consumers think that a positive customer service experience makes them more likely to buy again. Read that again. Over 90% of consumers say that a positive experience will make them a repeat customer. That is a very big deal, especially when you consider acquiring a new customer can cost 5 to 7 times more than retaining an old one. 

Competitive Advantage

In today’s competitive marketplace, companies must differentiate themselves from competitors to attract and retain customers. Meeting customer expectations effectively can serve as a competitive advantage, distinguishing a company’s products or services from alternatives and positioning it as a preferred choice among consumers. 

Brand Reputation & Image

“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.” — Jeff Bezos, Founder and CEO of Amazon 

A company’s reputation and image are closely linked to its ability to meet customer expectations. Positive experiences with a brand can enhance its reputation, while negative experiences can damage it. Building a reputation for reliability, quality and customer satisfaction can enhance brand equity and attract new customers. 

Revenue Growth & Profitability 

Satisfied customers are more likely to make repeat purchases, spend more per transaction and recommend the company to others. Repeat customers spend on average 67% more than first-time customers.  

Therefore, meeting customer expectations can lead to increased sales, revenue growth and profitability over time, as customers continue to choose and support the brand. 

Reduced Churn & Customer Retention Costs

Acquiring new customers is typically more costly than retaining existing ones. By meeting customer expectations and delivering value consistently, companies can reduce customer churn rates and retention costs associated with acquiring new customers to replace lost business. 

Remember, it can cost 5 to 7 times more to acquire a new customer than retaining an existing customer. Although new customers are needed to grow, it is foolish to not retain those you already have, and many new customers can be the result of current customer referrals. 

Innovation & Product Development 

Understanding and meeting customer expectations can provide valuable insights for innovation and product development. By listening to customer feedback, identifying emerging trends and anticipating evolving needs and preferences, companies can innovate and introduce new products or features that resonate with their target audience.  

At BioZyme, this is exactly how we have decided what products to develop and launch most recently. We listen to our customers’ needs and develop products that help alleviate their biggest challenges. 

Regulatory Compliance & Risk Management 

Meeting customer expectations often involves ensuring compliance with industry regulations, standards and ethical practices. By adhering to legal and ethical guidelines and addressing potential risks and vulnerabilities, companies can mitigate legal, financial and reputational risks associated with non-compliance or misconduct. 

Employee Satisfaction & Engagement 

Employees play a crucial role in delivering exceptional customer experiences. When employees feel empowered, motivated and supported by the company to meet customer expectations, they are more likely to be engaged, productive and committed to delivering high-quality service. 

By prioritizing customer-centricity and consistently delivering value to customers, companies can thrive in a dynamic and competitive business environment. 

BioZyme Customer Expectations 

As mentioned earlier, we conducted surveys on our online platforms to find out what our consumers’ expectations are. Results from the4 brands polled were resoundingly the same.  

First, customers want businesses to keep a good inventory. Second, they want dealers to provide information about the products. Overall, the third most important thing, although it ranks fourth among the equine enthusiasts, is that customers expect dealers to be able to make product recommendations.  

Let’s explore each of these top 3 customer expectations, why they are important and the actions you can take to help meet the expectations and grow your business. 

Keep a Good Inventory 

Keeping a good inventory starts with a good inventory management system. You need to know what kind and how much inventory you sell each year. And then, you need to stock that inventory accordingly.  

A customer can’t buy what you don’t have. For example, it’s chick season, so every dealer out there should have Backyard Boost® on hand, especially if you sell baby chicks. The temperatures are also warming, which means you need to have products with HEAT® technology in stock.  

Make a checklist of every product BioZyme sells, and make sure to have what you need and will sell in the store or in the warehouse. Know what you have and keep regular track of your inventory so you can replace stock that sells. 

Provide Information About the Products 

Information is power. With a diverse product offering, it can get confusing for producers or pet owners to decide which of the many products out there is best for them. That is why you are expected to be able to answer question about the products in the store. 

BioZyme offers the Master Dealer Program to all of its dealers so they can become better informed about its family of brands. Each of the 4 online chapters provides valuable information about each brand’s product offering. The program also includes general marketing and sales information that can apply to any business. 

“Our customers relay a lot of information to the public, and it is important that we provide them with the most updated information possible. We are so extremely proud of all the dealers who have completed the Master Dealer Program to take their dealership to the next level,” said Samantha Albers, Brand Administrator – Dealer and Backyard Boost. 

Make Product Recommendations 

Third, customers want dealers to be able to make product recommendations. That means that 1) you must know the products, 2) have the products in stock and 3) understand your customer and his or her challenges or opportunities.  

Making product recommendations are a great way to close the sale, but without information about the products to share or products to sell, you likely will fall short. 

BioZyme Resources 

At BioZyme we have created tools for you to help make product recommendations if you are not feeling 100% sure about the customer’s needs or wants. 

First, you can always contact your Area Sales Manager (ASM), if you are unsure about a product to recommend.  

Second, provide your customers with some of our educational and promotional materials so they can do their own research. 

Third, refer them to the online tools we have created, like the Concept•Aid® Navigator or Vitalize® Product Quiz. These handy tools allow the customer to determine more about their needs and match them to 1 or more of our many products.  

Don’t forget making product recommendations is also a great opportunity to cross-sell. So, if it is weaning time, you’ll want to recommend Gain Smart® mineral, but also you will want to recommend VitaFerm® Cattle Drench and a VitaFerm® Stress Tub, too.  

If you are selling show supplements, be sure to always suggest some of the gels or Sure Champ® Liquid Boost®. These are quick sells, and customers don’t always know they need them until they encounter a challenge with their animals. 

What Did Horse Customers Expect? 

The third highest customer expectation for those who took the Vitalize survey was that they appreciate when delivery is provided. Let’s face it. This is a great convenience, that likely saves the customer money and time. 

They also don’t have to try to load heavy feed bags into their cart or vehicle. But most importantly to them, the time they save not going to pick up their supplies is time well spent. It’s easy to see why this is so high on their customer expectation list. 

BioZyme Wants to Help You Succeed 

We certainly hope this insight into customer expectations is helpful to you as you take your business to the next level. We are here to assist you along the way to grow your business and we want to help you: 

• Stock and Manage Inventory
• Stay Knowledgeable about BioZyme Products
• Make Product Recommendations

The more you know, the more you will grow! 

Watch the Online Dealer Center for more tools this spring, updates to the Master Dealer Program and feel free to provide feedback to your ASM, the Dealer Action Team or the Sales Coordinators anytime you need help. 

CHANGES COMING IN MARCH

VITAFERM® ONE LAUNCHES MINERAL BLOCK

With the excitement of VitaFerm® ONE released last month, we are even more excited to launch the VitaFerm ONE mineral block. This 35-pound pressed vitamin and mineral block for beef cattle designed to promote cattle performance year-round will be on the March price list and is now in the Product Center.

It meets or exceeds nutrient requirements throughout the production cycle in an easy-to-use pressed block, helping to meet our sustainability goals. The mineral block is the first of several additions to the VitaFerm ONE family that we’ll be introducing this spring.

VITALIZE® BLAZIN’ UPDATES CASE QUANTITY

Starting in March, cases of 32 oz. Vitalize® Blazin’ will now come in 12 per case instead of 6. This increases consistency and efficiency across 32 oz products.

BioZyme’s Guide: How to Market a Product

At BioZyme®, we provide you a vast array of products to sell to your customers. We know that you likely have other products and services to sell as well. However, once you have the products and services, they must be marketed, so your customers know what you have available. We don’t want to leave you in the dark. 

That’s why our team felt it was vitally important to provide you with this comprehensive guide on how to market a product. We’ll look at a lot of different tips and tools that will help you sell your products and grow your business! 

The best way to market a product depends on various factors. You have to consider the target audience, the nature of the product, the budget, and the overall marketing goals. 

However, there are some general strategies that can be effective in marketing products. Here are 10 tips on how to market a product. 

10 Useful Tips on How to Market a Product 

1. Know Your Target Audience 

The first step in how to market a product: know who you’re marketing to. Understanding your target audience is crucial for effective marketing. For instance, if you are in a highly concentrated cow-calf area with horses and dogs, you would be more likely to stock up and promote VitaFerm® and Vitalize® products. 

There probably isn’t much demand for Backyard Boost® for backyard chickens in big ranch country. Knowing your target audience is the first key to success when marketing any product. 

2. Develop a Strong Brand Identity 

Establish a clear and compelling brand identity that resonates with your target audience. This includes creating a memorable brand name, logo, tagline and visual elements that reflect your brand’s values and personality. 

Luckily for you, at BioZyme, we have created the brand identity for our products, and we have marketing collateral like ads, logos and other campaign materials ready for your use.  

Maybe you need to brand your store or dealership? You can work with our in-house marketing team to help you with that, too! Submit a marketing request in the Online Dealer Center and we can help you create a logo or any marketing piece you might be looking for. 

3. Create Compelling Content 

Develop high-quality, engaging content that showcases the features, benefits and unique selling points of your products. This can include product descriptions, images, videos, blog posts, social media posts and customer testimonials. 

Now, this is easier said than done. After all, it’s one thing to know how to market a product, and another thing entirely to produce quality marketing materials. But, knowing your audience and knowing your brand gives you a leg up. 

Have you signed up for Promoboxx? We have ready to use social campaigns loaded into Promoboxx for your use each quarter. We also have several of our logos and other content ready to use on the Online Dealer Center. 

4. Utilize Multiple Channels 

Just like one size doesn’t fit all with a mineral program, the same can be said for marketing channels. While I might still appreciate reading an ad in a print ad in a publication, another generation might enjoy social media or even hearing an ad on the radio while out feeding cattle. 

Take advantage of various marketing channels to reach your target audience effectively. This may include digital channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and influencer partnerships, as well as traditional channels such as print advertising, television, radio, and direct mail. 

5. Optimize for Mobile 

With the increasing use of smartphones and tablets, it’s essential to optimize your marketing efforts for mobile devices. Ensure that your website, emails, ads and other digital content are mobile-friendly and provide a seamless user experience across different devices. 

6.  Engage with Your Audience 

Foster meaningful connections with your audience by actively engaging with them on social media, responding to comments and messages, soliciting feedback and encouraging user-generated content. Building a community around your brand can help strengthen customer loyalty and advocacy. 

No one likes to hear silence on the other end of their posts. By engaging and interacting with your audience, it makes your brand appear more human. In the end, people buy from other people, not robots. If your brand seems more engaging and humanized, your customers will appreciate that and potentially turn into repeat buyers. 

7. Offer Promotions and Discounts 

Entice customers with special promotions, discounts, coupons and loyalty programs to incentivize purchases and encourage repeat business. Limited time offers and exclusive deals can create a sense of urgency and drive sales when it comes to how to market a product. 

Check with your ASM to discover how BioZyme can partner with you on promotions. Do you need a postcard, or a stuffer insert for your monthly billing statement. Remember, we are here to help you! We want your messaging to stay consistent and on-brand, so please reach out to our team! 

8. Monitor and Measure Results 

Regularly monitor the performance of your marketing campaigns and track key metrics such as website traffic, conversion rates, social media engagement and return on investment (ROI). Use this data to evaluate the effectiveness of your strategies and adjust as needed. 

Perhaps your Instagram traffic isn’t performing as well as you’d like. Maybe it’s time to shift gears and move those efforts to another platform. If your Facebook traffic is generating results, and getting customers into the store, maybe that is the channel you should focus more attention and resources on. 

9. Build Relationships with Influencers and Partners 

Collaborate with influencers, bloggers, industry experts and complementary brands to expand your reach and gain credibility within your target market. Influencer partnerships and co-marketing initiatives can help increase brand awareness and reach new customers. 

In other words, people like to buy from their peers. Is there someone in your community that excels in their particular area? Do they use products you market? Leverage that to your advantage. Perhaps there is a show livestock exhibitor who just won the State Fair feeding Sure Champ® products. Ask them to share testimonials on your website, or even speak at a producer meeting about their results and the benefits they have used. The same example can be used for any of the BioZyme family of brands. 

Find & Utilize Collaborators 

Also, when setting up a producer meeting, work with complementary company. Perhaps you are planning a meeting prior to breeding season to promote VitaFerm® Concept•Aid®. 

Partner with a local semen company to put on the dinner and meeting. Both companies share the common goal of helping others succeed with breeding success. Doesn’t it also make sense to share customer lists and resources to share costs? 

10. Provide Excellent Customer Service 

Deliver exceptional customer service and support throughout the entire customer journey. Respond promptly to inquiries and resolve issues quickly and effectively to build trust and loyalty with your customers. 

Customer service sells. Our customers what to know that you know about the products. They want service. They want you to help carry a few bags of mineral out to their truck. They would like you to open on Saturday mornings. Little things add up to make a big difference when it comes down how to market a product. 

BioZyme can Help You Market Products 

As we mentioned earlier in this blog, the BioZyme Marketing Team offers a variety of marketing pieces to its dealers to help market products. Let’s discuss these pieces in more detail. 

Readily Available Marketing Materials 

A variety of marketing materials including signage, shelf danglers, aisle violators, counter mat inserts, brochures and more are available from the SAMM Center. These are available in quantities for your use at your dealership, trade show or meeting. In a time crunch? Printable files of most items are also available online. 

Customized Marketing Materials 

Are you looking for something more customized? Perhaps you are hosting a producer meeting and need invitations, or you would like a sign for your store. BioZyme can also help with these projects. 

Submit a marketing request in the Online Dealer Center, at least three weeks prior to when you need your project or talk to your ASM. Please allow a little more time for items that require mailing like postcards or invitations that have specific dates, as bulk mail does take longer to go through the mail system. 

First Things First 

Remember, you can’t sell what you don’t have. It is important to keep inventory on hand of the products that your customers need and want that have seasonal demand. It is always wise to review sales from the same time the previous year, to be sure you have in stock what you sold last year and even the year prior. 

What does that mean going into spring? 

Springtime Products for Cattle 

It’s breeding season, fly season and HEAT season! It’s time to stock up on VitaFerm® Concept•Aid®, any products with ClariFly®, garlic and HEAT®. 

Now would also be a great time to stock up on the new VitaFerm ONE, a solution for all seasons. 

Stock up for Chick Days 

In many parts of the country, Chick Days are happening. Be sure to stock up on Backyard Boost products for your customers bringing home chicks. 

Additionally, with spring, the migration of songbirds is happening. Be sure to include the Backyard Boost Songbird Balls for the bird watchers in your area. 

Stock up for Spring, Summer Shows 

It’s not too early to start thinking about how to market a product for spring and summer livestock shows. Make sure to stock up on the complete line of mineral, gels and liquid in the Sure Champ® line to help your show livestock customers #PreptoWin!  

Don’t forget to be fully stocked with Gain Smart®, Vitalize® and DuraFerm® as well. You know your customers the best, and you know what they want and when they want it. 

By implementing a combination of these strategies and continually refining your approach based on feedback and insights, you can develop effective marketing campaigns. That way, you can drive awareness, engagement and product sales! 

Letters from Lisa

At BioZyme®, values are a critical component of our identity, decision-making processes and overall success. The BioZyme values have helped us create a positive and purpose-driven work environment for over 60 years. For many of these 60 years, BioZyme had three values. These included Research, Innovation and Outreach or Giving Back.

Why these values? Because they are who we areand why we exist. The value of Research ensures our products have an undeniable impact on the animals our customers work so hard to produce and love. Innovation encourages creativity, risk-taking and learning. Giving back is a value of high importance because we believe we have a responsibility to contribute to the well being of the broader community. These three values have served BioZyme well for a very long time.

There is a push and pull relationship between staying true to your values and allowing yourself to change and progress. After all, one of our values is innovation, which is often synonymous with some type of change. Growth, at any level, requires change. When an entity grows, it must change. Think of children as they progress through the stages of infant, toddler, teenager, adult – or a calf from newborn to weaning.

So, how do you change but stay true to your values?

The answer, we’ve found, is a one-degree change. The one-degree change feels slight; after all, it is just one tiny little degree. Yet, a one-degree change can be extremely powerful. As an example, prior to fancy avionics, pilots, especially in the military, were often taught about the 1-to-60 rule. Basically, it means that a one-degree off-set will put you off one mile from your intended destination at 60 miles from start. Traveling 600 miles? You’ll be 10 miles from where you thought. Small changes (good or bad) can make a big difference in outcomes.

So, in 2024, BioZyme’s commitment remains deeply rooted in our values, as well as to growth. Growth of our business, growth of our dealers, growth of our outreach. This growth will require many one-degree changes. We are excited to present these to you, our dealers, throughout the year as we whole heartedly believe they will also contribute to your growth.

A few of our own examples to illustrate the concept:

– The integration of Vita Charge products into Sure Champ and VitaFerm that began in January. This is one-degree change (only the brand name/look of the product) that we believe is already having an impact. We launched the “new look” at National Western Stock Show in Denver with great feedback and many comments about folks being excited to get their hands on the VitaFerm Cattle Drench.

– The launch of VitaFerm ONE in February. To say this is just a ONE-degree change (pun intended) feels a bit odd to those of us that have worked extensively on it for nearly a year, but all in all it is just a small change to open a BIG door of opportunity to have a product to position as a year-round mineral. And that’s what one-degree changes are all about.

If you know us very well, you know we aren’t going to stop there. The excitement we have for some of the one-degree changes we are developing for this year is extensive. The opportunities have never felt bigger. And for that we are very thankful.

CHANGES COMING IN FEBRUARY

VITAFERM® ONE LAUNCHES THIS MONTH
We are excited to release VitaFerm® ONE, a new line of cattle mineral products, this month. VitaFerm ONE offers one solution for all seasons. Watch for more information about VitaFerm ONE in the Online Dealer Center, Dealer Facebook group and in your email. Details about the product offering are recorded and posted in the BioZyme Dealers Facebook group.

Product information can be found in the Product Center.

BIOZYME® UPDATES DRENCH GUNS
Due to continually increased sales of drench and drench guns at BioZyme, we have been able to provide a better price on drench guns. The guns will be black instead of blue. They will be available for sale at the new price beginning in February.

VITA CHARGE® TECHNOLOGY MOVES TO VITAFERM®,
SURE CHAMP®
In January, we announced the transition of Vita Charge products to the VitaFerm® and Sure Champ® brands. Although the products might have new names and labels, they are not necessarily new to the BioZyme family of brands. BioZyme is repositioning the Vita Charge products into either VitaFerm or Sure Champ to continue to provide undeniable impact to our customers.

The change comes after months of market and sales research, in an attempt to help increase efficiencies across all brands. All products will continue to be marketed “with the Vita Charge technology,” a fast-acting proprietary blend of ingredients that support animals during, before and after times of stress. All products will continue to have the same great formulas that customers have come to know and trust.

The production cattle products like Stress Tubs and 5L Cattle Drench will be marketed under the VitaFerm label.

All gels, Liquid Boost® and the 32 oz. Cattle Drench will be marketed under the Sure Champ label. Traditional Vita Charge Gel is being renamed Sure Champ Appetite Plus® with Vita Charge Technology, to better describe its function.

This will be a rolling change, but we expect all products to be updated and sold with their new labels by the first week of February.

BioZyme® Offers Sheep and Goat Products for All Reproductive Phases 

When BioZyme® says it cares for all animals and the impact they make in the food chains, it sincerely means it. Care that comes full circle is at the heart of BioZyme and how we express our philosophy that everything impacts everything in a connective circularity. 

That is why we knew it was important to create DuraFerm®. DuraFerm is a line of nutritional supplements for sheep and goats that supports optimal digestion and nutrition for maximized performance at every stage of production. 

DuraFerm is Research Proven

The DuraFerm line offers three products specifically for sheep and two for goats. Each of these products contain: 

• High levels of vitamin E for reproductive tract repair.
• Organic trace minerals to support embryo production and conception.
• AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility. 

Amaferm is research-proven with more than 111 published and/or presented research studies proving its increase in digestibility and ultimately its undeniable impact on the animal. In sheep and goats, Amaferm charts an increased gain through more feed efficiency. It also adds more pounds of milk to the lactating females. For more information on the research, visit our BioZyme Research Center. 

Additionally, the DuraFerm products are manufactured under the highest quality standards in our plant in Saint Joseph, Missouri. In 2023, we enhanced awareness of our food safety and safe, accurate product production processes through education. All of our operations, quality and laboratory employees have successfully completed PCQI training, and all regulatory personnel are FAMI-QS trained and certified. 

DuraFerm Products for Sheep

The three products exclusively made for sheep are all part of the Concept•Aid® line. They help strengthen your stock while increasing the overall lamb crop percentage. 

DuraFerm® Sheep Concept•Aid®

DuraFerm Sheep Concept•Aid is a free-choice vitamin and mineral supplement for sheep designed to support reproductive success. As the flagship product, it contains Amaferm, increased levels of vitamin E and organic trace minerals. Available in a 50-pound bag, this mineral is ideal to feed year-round to your flock. However, it is designed to be fed 30 days pre-lambing through 30 days post-breeding. 

DuraFerm® Sheep Concept•Aid® HEAT

DuraFerm Sheep Concept•Aid HEAT is a free-choice vitamin and mineral supplement for sheep designed to support reproductive success when temperatures are 70 degrees and hotter. This supplement will help keep ewes bred during summer’s hottest months, during the peak breeding season. It also comes in a 50-pound bag. 

DuraFerm® Sheep Concept•Aid® Protein Tub

The DuraFerm Sheep Concept•Aid Protein Tub is a protein tub with vitamins and minerals for sheep designed to support reproductive success. The 125-pound tub is fortified with 16% natural protein. It is ideal for those females in late gestation and lactation. They meet all the requirements for energy and protein, so you don’t have the added worry of ketosis or pregnancy toxemia. 

DuraFerm Products Made for Goats

BioZyme realizes that the nutrient requirements for goats and sheep are slightly different. That is why the Missouri-based company also makes two supplements specifically for goats. 

DuraFerm® Goat Concept•Aid®

DuraFerm Goat Concept•Aid is a free-choice vitamin and mineral supplement for goats designed to support reproductive success. Available in a 50-pound bag, this vitamin and mineral supplement is designed to be fed 30 days pre-kidding through 30-days post-breeding for optimal success. Due to its combination of organic trace minerals, vitamins and Amaferm, it is an ideal mineral for your herd year-round. 

DuraFerm® Goat Concept•Aid® Protein Tub 

The DuraFerm Goat Concept•Aid Protein Tub is a protein tub with vitamins and minerals for goats designed to support reproductive success. It contains the Concept•Aid goat mineral package along with 20% natural protein. It comes in a 50-pound, easy-to-handle tub. 

BioZyme Makes other Complementary Products 

In addition to targeted sheep and goat products, the BioZyme family of brands includes products for all species. In the Sure Champ® line, there are products with the Vita Charge® Technology that offer an undeniable impact to your herd and flock. 

The Vita Charge Technology contains a unique blend of ingredients to help support animal health before, during and after a stress response. Here’s how you can incorporate Sure Champ products into your feed room for sheep and goat products. 

Sure Champ® Liquid Boost® 

Sure Champ Liquid Boost is a liquid for all livestock designed to provide immediate support to the animal’s digestive and immune systems. Available in two sizes, this fruit-flavored liquid helps drive the intake of feed and water. It contains Amaferm, to increase digestibility. It also contains MOS (mannan oligosaccharide), to help normalize gut microflora and support the immune system. 

Sure Champ® Appetite Plus® 

Sure Champ Appetite Plus, formerly known as Vita Charge Gel, is a gel for all livestock designed to provide immediate support to the animal’s digestive and immune system. It comes in a 60- and 300-mL tube, ideal for all sizes and situations. It contains Amaferm and MOS and is ideal for boosting appetite and water intake. 

Sure Champ® Clench Gel

Sure Champ Clench Gel is a gel for all livestock. It supports normal digestive function during occasional diarrhea/scours. Formerly Vita Charge Clench Gel, it comes in a 30-mL tube and contains Amaferm and MOS but also includes electrolytes to support rehydration. Clench is ideal to have in the barn during lambing and kidding to help with scours. 

Sure Champ® Climate Control Gel

Sure Champ® Climate Control Gel is a gel for all livestock. It supports digestive health and recovery when temperatures are above 70 degrees. Formerly Vita Charge Climate Control Gel, this product contains Amaferm and MOS. It also includes HEAT technology, a combination of essential oils, to support animals when heat is a challenge. This gel is a must-have for those hotter climates and the summer months to help maintain temperatures and promote feed and water intake. 

The above products all contain the Vita Charge Technology. Every product with Vita Charge Technology contains an exact amount of B vitamins, vitamin E, potassium, zinc, MOS and Amaferm. In addition, we include a precise salt-to-sugar ratio in our products to boost water retention and hydration levels. 

Customers Trust DuraFerm  

Time after time, customers turn to BioZyme products. We hear from folks across the country, who love sharing the results they see when they feed DuraFerm sheep and goat products to their animals. Here’s what a few of them have to say. 

In Arkansas. . . 

“I was not having great results in the last couple of years with the flushes in our program, and that’s the main reason I wanted to try DuraFerm®. I put all of my recips and flush does on DuraFerm about 60 days ahead of time, and my flushes have gone from 20-40% so far this year to 60-80%, so I am tickled to death and very happy with those numbers. By far the biggest goal I had was to see if I could improve the number of embryos we get on a flush and the number of embryos to stick, and that’s where I have definitely seen some improvements in my program with DuraFerm being one of the new additions in my program this year.” – Scott Hoyle, DVM 

In Oklahoma. . . 

“I am a big believer in the Amaferm advantage, seeing big time results how well our sheep utilize their feed much better. We take our breeding program very seriously. The use of DuraFerm Sheep Concept•Aid Protein Tubs being out with our ewes nearly year-round is important. Since adding these tubs to our program, the ewes have had a more steady and consistent appetite along with maintaining good body condition.” – Chad Charmasson 

In Virginia. . . 

“We have been using BioZyme products and specifically DuraFerm Sheep Concept•Aid for over three years now. Our conception rates, the health of our flock and the health of our lambs continue to get better. We breed with some of the largest in the state on our A.I. program, and our rates have never been below 75% and as high as 90%, with our live cover being 100% on the first attempt. With a small flock, having this type of success is crucial as every ewe or lamb is a huge part of our success. I would recommend the Concept•Aid to any producer out there.” – Andy Wills 

BioZyme Strives to Help Every Animal

Not only does BioZyme make sheep and goat products, but the BioZyme family of brands includes products for cattle, horses, pigs, dogs and cats. All products are backed by years of research and include one of our proprietary products, either AO-Biotics Amaferm, for digestive health, or MHB3®, for joint health. 

MHB3 Hyaluronan is a proprietary hyaluronic acid ingredient that has been scientifically proven as bioavailable, absorbable, efficacious and safe. It confers greater and more consistent results than any other product on the market for both short- and long-term care. MHB3 has been awarded eight U.S. patents. 

Get Sheep and Goat Products Today

BioZyme’s sheep and goat products, along with the entire BioZyme family of brands, are sold through the BioZyme dealer network. You can find a dealer close to you. 

Perhaps you like the convenience of online shopping. You can also purchase products online. 

Interested in becoming a BioZyme dealer? We are always looking for those passionate about helping people and animals. Complete our dealer application today. 

A Day in the Life of BioZyme® Employee Jennifer Miller 

This month, we got to know a little bit about a big-hearted lady – Jen Miller. She has two decades of experience in customer support, making her an invaluable team member.  

Jen has worked in several roles at BioZyme, but she shines when helping others, especially our dealers.  

Outside of the office, Jen is a wife, mom, grandma and outstanding lady who likes to have fun.  

Let’s learn a little more about a day in her life at BioZyme! 

Title: Dealer Recruitment and Retention Manager 

Number of Years at BioZyme: 6 years 

Describe a typical day in your job:  

Work on all dealer applications that come via BioZymeinc.com. I contact the interested potential customers and go over a few questions to let them know what our goal is for dealers to ensure they are the right type of dealer for BioZyme. 

I also work with the Action Team to ensure we are working on our goals and helping our new and existing customers meet their goals, not only by sales but also by action! This team is part of the Retention side- Yes, we do need new dealers to grow, but we also must help our existing customers with everything we have to help them grow as well. We focus on the tools we offer outside of sales to ensure they have all the help they need to be successful. 

We are working on a process for the recruitment side of this job. Our goal is to build a pipeline of leads to be able to convert into new customers. This is a big task, but I am super excited, as this is key to helping BioZyme grow in the future! 

What is the most interesting thing you have ever done at BioZyme?  

I was able to help get everything set up for our International Partners Meeting in 2019, which was hosted in St Joseph, Mo. It was very interesting getting to meet all the different nationalities and learn how they position Amaferm® and what a huge impact it makes! 

What has been one of the biggest challenges? 

Getting the dealers to buy-in to Dealer Center and use the tools we offer to take actions to help grow their business. But I believe in 2024 we will see a change in our dealers’ mindset on this with the Action Team helping to make awareness of what all we offer from Dealer Center, Marketing, Message Board and all the other great tools we offer.  

Why is care that comes full circle important to what you do? 

I believe what the Action Team and I do on a daily basis by working with our dealers to ensure their success not only through sales but through the great tools we offer is definitely “Care That Comes Full Circle!” I do not know too many companies that offer a great tool like the Dealer Center that just doesn’t focus on Sales but on Marketing, Training, Product Knowledge and so much more. We take care of our customers on every level! 

What is something you enjoy doing outside of the office? 

Well, I have a few: 

  1. Seeing my beautiful grandbabies. 
  1. Going on adventures with family and friends! 
  1. Watching all the birds eat the Songbird Balls! I go through about 2 packs of songbird balls every 3 days! It is becoming an expensive hobby, lol! 

Thank you, Jen, for your heart and compassion for others. We are glad to have you as part of the BioZyme family!  

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Leadership Team Reflects on 2023 — Looks Forward to 2024

“No man will make a great business who wants to do it all himself, or to get all the credit of doing it.” Those are the words of American industrialist and philanthropist Andrew Carnegie. Carnegie eloquently described, before his time, the Leadership Team, that is guiding BioZyme® Inc., in 2023 and beyond.

Although each company faces challenges, the BioZyme Leadership Team leads each individual team to pivot those challenges into opportunities on a regular basis. Let’s look back at 2023, and review some of the big wins, according to our leaders.

PRESIDENT & CEO
LISA NORTON

Defining wins in 2023 is subjective and depends on individual experiences, goals and perspectives. However, from my seat on the bus, I would define 2023 wins by reflecting on the following.

Personal Achievements: If you accomplish significant personal goals, 2023 was a win. With the use of the Culture Index (work traits analytics) in almost every facet of our business, I think we have had a win here. People understand themselves better so they can work with others to accomplish personal achievements.

Relationships: If you build strong and meaningful relationships it makes for an incredible win. This for sure happened in 2023; we had more meetings and offers to be partners with our vendors, customers and potential customers than we have ever had in the history of the company. Just to name a few, our bagging supplier, our phosphorus supplier, Zinpro, Furst-McNess and Trait Bio.

Health and Well-Being: BioZyme continues to be in a strong financial position. That is always a win in a forprofit business.

Positive Change: Getting our corporate governance and board of directors in place was a huge win in 2023. We now have a dynamic, experienced board of directors who represent all the opportunities and challenges BioZyme faces – industry, science, use of funds and historical perspective.

Happiness: Thanks to all our team members (YOU), most days we experienced and supported each other’s happiness which made the atmosphere at BioZyme happy. For me, that is always a win. Sure, we all make mistakes occasionally, but in totality I think we did a great job in 2023 at being happy, despite a lot of stress from capital projects and slow sales.

Learning and Growth: If you learn, grow and develop new skills or knowledge during a year, it is a huge win. I saw lots of this going on in 2023. Some learning was intentional (all manufacturing team becoming PCQI) and much came from the experiences of each day. In any case, it is a win.

Overcoming Challenges: Successfully overcoming challenges, adversity or obstacles is always a win as it demonstrates resilience and personal growth. In my opinion, we have done a lot of this over the last two years. We have done it by sticking together, not giving up and looking forward instead of backward. Ultimately, what makes a win in a company is a whole bunch of personal wins throughout each individual team member’s work. I think we had a lot of that in 2023, and for that I am very grateful!

DIRECTOR OF INTERNATIONAL BUSINESS DEVELOPMENT
VOLKER ALTENBOKUM

This was a very busy, but successful year. Our focus was the launching effort for AO Biotics® EQE. The product is now already actively sold in eight different countries, and we are continuously registering it in more countries. Validation studies were done with many egg producers in different countries, and our research is confirmed constantly.

Another focus was the signing of distribution agreements in interesting countries that have a good potential for our portfolio. We appointed new distribution partners for the GCC countries, Egypt and Slovenia. Continuous training of Product Managers and Salespeople of our distribution partners was a very important part of our work. This is the base for continued growth we are expecting for 2024 and beyond.

DIRECTOR OF ANIMAL HEALTH & COGENT
KEN FORD

One of our biggest achievements from a marketing perspective has been positioning the BioZyme family of brands from a silo of individual brands to a family this year. This lets our customers know that we offer multiple products across species and that we can help more than just one kind of animal at a time.

We have also been building new teams and introducing new people to BioZyme, while overall getting better at knowledge transfer. We can never stop learning and growing, and this knowledge we learned in 2023 will help take us further in 2024.

The sales and marketing teams stepped up their retail merchandising and display activation. Thanks to you, the dealers, we now have more signage and presence each quarter, and this will continue into the next year.

In Animal Health, we continue to support our distributors and have eight additional salespeople working in the field servicing wholesale partners as they promote our products to the retail channel. In addition, Ali Brunner has transferred from ASM to Animal Health Sales Manager.

We have heard from our partners through the surveys and through that feedback the team is working to identify gaps in our product range so that we are able to introduce new products in 2024.

On the human health side, we were excited to focus complete attention on Baxyl® and HyaGlo® with the transition of all equine and companion animal products from Cogent to the Vitalize® line. We rebranded Baxyl and have built a new team while developing a new web-based platform for these products.

DIRECTOR OF QUALITY & REGULATORY
JILL VANOVER

This year, the quality and regulatory teams worked diligently to show just how WOWING BioZyme can be as we strive to live and breathe quality and compliance each day. Some of our 2023 wins are highlighted below.

BioZyme rocked our 2023 quality certification audits:
• Stockyards FAMI-QS – 99%
• Stockyards Safe Feed, Safe Food – 100%
• Easton FAMI-QS – 100%
• Cogent GMP – 100%
• Surprise EPA inspection at Stockyards – no findings
• Surprise FDA audit at Stockyards – no findings
• Surprise Eurofins FAMI-QS audit at Stockyards and Easton – no findings

We increased awareness of food safety and safe, accurate product through education:
• PCQI training for all of operations, quality, laboratory employees
• FAMI-QS training for regulatory personnel

We updated and implemented a more robust sampling and testing plan for finished products and raw materials:
• Updated Amaferm testing plan
• Implemented EQE testing plan
• Implemented Amaferm ECO testing plan
• Implemented a test-and-hold program for all international orders
• Created and implemented a sampling calendar for communication on testing needs and deadlines

We prioritized and expanded the scope of laboratory testing, monitoring, and documentation:
• In-house copper testing with one-day turnaround
• In-house non-protein nitrogen
• In-house acid insoluble ash
• In-house liquid fiber analysis
• Increased aseptic technique in Microbiology lab
• Implemented in-process environmental monitoring
• Implemented daily sterility checks for every AO batch
• Generated SOPs for Analytical and Microbiology labs

As we close out the year, we look back on all we’ve learned and the new relationships that have been solidified. I am especially thankful to be part of a work family where colleagues support and encourage each other and excellence is expected. I am most grateful that despite all the challenges we faced in 2023, our team has stayed the course and is fully dedicated to a bigger and brighter 2024!

DIRECTOR OF RESEARCH & INNOVATION
IGNACIO IPHARRAGUERRE

In the dynamic landscape of 2023, BioZyme’s Research & Innovation battalion experienced a pivotal year defined by strategic initiatives and groundbreaking accomplishments. Noteworthy was the company’s significant investment in state-of-the-art fermentation and drying technologies, laying a robust foundation for advancements in biotechnology.

This dedication also manifested in the expansion of our research portfolio, exemplifying our commitment to staying at the forefront of scientific innovation. Our team successfully devised and implemented a strategic innovation system finely attuned to both business development objectives and the evolving needs of our diverse customer base.

A highlight of the year was the team’s instrumental role in fortifying the AO-Biotics® brand, achieved through the strategic launch of a specialized postbiotic tailored for laying hens. This targeted product not only bolstered our market presence but also showcased our dedication to addressing specific challenges within the poultry industry.

Moreover, BioZyme actively contributed to advancing scientific knowledge in the field of postbiotics, with research findings garnering recognition from esteemed peers, including the International Scientific Association for Probiotics and Prebiotics (ISAPP). These accolades underscore our commitment to scientific excellence and further solidify our standing as industry leaders.

Importantly, the team continued to deepen its understanding of the impact of Amaferm, BioZyme’s flagship additive, demonstrating an unwavering commitment to excellence in animal nutrition. Efforts to expand our additive portfolio reflect a forward-thinking approach, aimed at addressing major challenges in animal nutrition and health. This comprehensive approach to innovation, coupled with a steadfast dedication to scientific inquiry, positions BioZyme as a trailblazer in the field, ensuring sustained growth and impact in the years to come.