MAY PROMOBOXX CAMPAIGNS

This month on Promoboxx we are excited to announce our launch of three new campaigns for VitaFerm, Vitalize and Sure Champ!

The Vitalize campaign focuses on how Vitalize helps elevate horses health at all ages and stages of their life.

Summer Prep with Sure Champ is a campaign that features helpful tips and testimonials.

See the Difference with VitaFerm is a campaign to highlight the difference VitaFerm and Vita Charge can make in your customer’s cow herd with these testimonials and videos.

If you have the automation feature set up on Promoboxx, a new post will go up weekly for each campaign. Visit www.biozymedealermktg.com to get started.

Vita Charge Stress Tubs just got HOTTER.

The same great Vita Charge Stress Tub you love that supports digestive health and promotes feed and water intake during times of stress and recovery is now available with HEAT to help prevent heat stress during temperatures of 70 degrees and above. Vita Charge Stress Tub HEAT is a cooked tub for beef cattle that supports digestive health and conveniently allows beef cattle to get their daily dose of Vita Charge without additional handling.

Contains:

  • Amaferm® to combat stress resulting in increased intake, digestibility and nutrient absorption.
  • MOS to trap bad bacteria limiting their ability to do harm.
  • Capsaicin to help maintain circulation to support animal performance and gain in heat stress situations.
  • Garlic, considered a natural insect repellent.

This product became open for ordering yesterday, May 1st and will begin shipping out the middle of May.

Dealer Spotlight: Associated Feed

Associated Feed Develops Next Generation of Livestock Enthusiasts

Imagine taking one day away from your dealership or store front to teach upwards of 1,000 people the basics about feeding and showing livestock. You’ve just enriched 1,000 lives with information and potentially created an interest to continue pursuing a career in the livestock field, but you’ve also come into contact with a lot of potential customers.

Associated Feed & Supply, Turlock, Calif., has hosted at least 12 all-day, totally-free Associated Feed Junior Livestock Camps each October for young livestock exhibitors, the parents, 4-H leaders and FFA advisors in Central California. The day-long camp that focuses on evaluation and selection, nutrition and feeding, fitting and showing of beef, sheep, goats and hogs, is conducted at Modesto Junior College.

“Livestock and agriculture are dying industries, and we feel it is our job to help these kids learn more about their projects to where we not only we can help educate them to have a successful project, but also spark their interest in ag to continue their involvement in agriculture,” said Nick Warntjes, Associated Feed’s Northern California Sales Rep who manages the Camp. “We want to make sure the kids, parents, 4-H leaders and FFA advisors have the tools and resources they need for a successful livestock project. Selling feed is a secondary bonus.”

Warntjes said they invite highly reputable industry leaders from all parts of the United States to teach about each species, one of the things he believes is such a big draw for the attendees each year. He said in the last Camp, between 500-600 people were pre-registered, but 800-1,000 people actually showed up. The reason they ask for preregistration is to ensure every youth leaves Camp with a unique t-shirt.

“Every kid gets a free Camp t-shirt. It is pretty amazing how much that t-shirt means to the kids. I see those t-shirts at county fairs and worn all over the place the next year,” Warntjes said.

And because the California Camp has been so successful, typically drawing youth from California, Nevada, Idaho and Washington, Associated Feeds expanded its efforts and offered a similar Camp in Oregon this past February. Warntjes said that first-time event drew 300 participants from Oregon, Washington, Idaho and Northern California, stating one family even drove 10 hours to attend.

“I truly appreciate the support of Chris Benevedes, my boss at Associated Feeds. He approves and supports these camps. He’s been very generous in continuing to allow us to expand this event and allow us to put it on,” Warntjes said.

Finding high-quality speakers that are respected within the industry are what draws so many people to the Camps. Warntjes asks each year how many young people have previously attended and estimates 30-40% are repeat attendees.

“It’s about bringing knowledgeable people in front of the kids where they can learn something and ask any questions they have.”

Associated Feeds knows the importance of developing the future generations and they give back one day each October to do just that. They get involved, provide the resources and create a spark of excitement in livestock enthusiasts.

Dont Miss The American Rancher April 29th!

Be Sure to set your DVRs for our next episode of The American Rancher April 29th at 9:00 PM EST. See how VitaFerm Heat is working in the elite seedstock operation at Boyd Beef Cattle in Kentucky, then ride with us to Tennessee, where we’ll feature a stocker operation that has had great success using VitaFerm Gain Smart HEAT to combat summer stressors.
There will also be a re-air Tuesday, April 30th at 1:00 AM EST and Sunday, May 5th at Noon EST.

Sure Champ® and Vita Charge® Positioning Tools

WHEN TO USE IT:

Sure Champ EVERY. DAY: Just like a human that takes his or her daily vitamins and supplements to stay healthy, your livestock need the same daily care. Sure Champ products proactively work to assist with the challenges created by the show environment. All Sure Champ products contain Amaferm® a precision-based prebiotic designed to enhance digestibility by amplifying nutrient supply for maximum performance.

Vita Charge During Stress: Show animals are under constant stress, and it is almost certain their digestive system will be compromised, or they will go off feed at some point in their lives. Being armed and ready with Vita Charge is an excellent way to combat those stressful times and ensure your livestock are back on feed fast.

Use during: Receiving • Hauling • Sickness • Showing

GETTING STARTED GUIDES:

  • Take advantage of our amazing resources to help your new feeders get started. There is a guide for each specie, and they have tons of helpful information including:
    • Nutrition & Feeding Tips
    • Equipment Needs
    • Educational Resources.

These helpful guides can be found on the Sure Champ website at www.surechamp.com and then clicking on the individual specie silhouettes on the homepage.

MORE HELPFUL TOOLS:

We have many other great resources for to provide to your show livestock customers to help them learn more about the Sure Champ + Vita Charge products and how to be successful with their show project.

  • Prep to Win Videos How-to videos that will help your customers “prep to win” in the ring with their cattle and pig show projects.
  • Join our community of over 100,000 followers to get the latest education and product information.

2019 Dealer Retreat Keynote Speakers

Doug Slattery – 44 Farms
Doug Slattery learned the value of dedication, hard work and integrity at an early age working on the family corn, soybean and cattle farm in Grundy County, Illinois. During his youth, Doug developed a particular passion for cattle production, being especially drawn to purebred Angus cattle. After leaving home, Doug would go on to work at and manage several Angus operations and herds across the U.S. This would soon turn into more than 40 years of service to the Angus breed and business.
Today as the Chief Operations Officer for 44 Farms, at Cameron, Texas, Doug helps oversee one of the largest and most genetically recognized purebred Angus production operations in the world as well as one of the most successful branded beef programs in the U.S.

Doug Slattery is an experienced cattleman, well versed in the complex and shifting needs of today’s livestock industry – from driving improved breed efficiency through genetic advances, to developing thousands of bulls a season that meet the needs of the commercial beef producer, to getting steaks on the table from coast to coast.

Brian Shul
Brian Shul is one of the most popular and dynamic keynote speakers in America today. His compelling story of living fearlessly and embracing the opportunities each day brings,
resonates with men and woman of all ages. As an Air Force fighter pilot, Brian was shot down in the Vietnam War and severely burned in the ensuing crash. Initially given up for
dead, he was finally rescued and spent one year in hospitals, endured 15 surgeries and was told his flying days were over. Amazingly, Brian returned to active duty flying, and became one of only 93 men in history to fly the SR-71 spy plane, the fastest jet ever built.
Brian masterfully uses his aviation slides and stories as a vehicle to tell a broader inspired story of hope, overcoming obstacles and daring to dream. From lying near death in the jungles of Southeast Asia to flying the world’s fastest jet, Brian shares his amazing story in this most unforgettable one-of-a-kind presentation that both inspires and educates.

April PromoBoxx Campaigns

This month on Promoboxx we are excited to announce our launch of three new social campaigns for Vitalize, Sure Champ and VitaFerm
The campaign for Vitalize this month is Give Them What They Need. Teach your customers how Vitalize products can provide their four-legged friends that good gut feeling with this campaign featuring a product-focused landing page and testimonials.
The campaign for Sure Champ this month is Sure Champ Gets You to the Winner’s Circle. Help your customers understand the importance of feeding Sure Champ EVERY. DAY. as the prep to win for the winner’s circle.
The campaign for VitaFerm this month is Nutrition is Key. Show your customers why nutrition is the key to prevention in a multitude of ways. This campaign contains educational and testimonial pieces to help your customer understand all of the benefits of good nutrition and our VitaFerm products.
If you have the automation feature set up on Promoboxx, a new post will go up weekly for each campaign. Visit www.biozymedealermktg.com to get started.

Dealer Spotlight: Gatlin Feed

Sells Service and a Whole Lot More

At your first glance at the Gatlin Feed website, you would presume this business is a fullservice farm store that specializes in livestock feed and nutrition and a full gamut of farm supplies for every specie. And, they do. But their real specialty is making people’s lives easier.

“I’m in the service business. Everybody wants their life to be easier and that is what we try to do. We don’t promote anything I haven’t used. If I don’t think it works, I would never sell it,” said Jeff Gatlin, owner of Gatlin Feed based in Boque Chitto, Miss.

Jeff has been providing service and selling feed to his customers for more than 40 years. His dad, Charles, started the family business when he started mixing his feed for his cattle, looking for a consistent product that worked year-after-year. His neighbors noticed the higher-performing, healthier looking cattle, and the elder Gatlin was now in the feed business.

Jeff purchased his dad’s share of the business about 15-20 years ago, and just a few years ago started adding Amaferm® into a feed he was giving some cattle he was backgrounding. He noticed a marked difference in efficiency and growth and became a BioZyme® dealer soon after, continuing to add Amaferm into some of the cattle and wildlife feeds his mill makes as well as selling the other supplements to his customers.

Gatlin markets a deer ration with Amaferm to several breeders in the South. He said the conception rates on their does have increased considerably, and the overall health of the deer has improved since including Amaferm in the feed. At the Whitetails of Louisiana breeders’ show the past two years, customers on Gatlin’s deer feed have taken four of the top five awards in antlers and deer size.

“Those awards have helped improve our sales. We are competing against the Purinas and Nutrenas, and it’s pretty neat being a Tier 2 distributor manufacturing our own feed. It’s pretty neat when your product does as well or better,” Jeff said.

In addition to the cattle and deer feed, Jeff also has a growing market for the Vitalize® High Performance mineral. He has several race tracks and breeders in south Louisiana that have been pleased with the product, and he continues to grow within the equine market.

“I’m a visionary, and I see way out sometimes. And I’m real adamant about growth. I feel like if you’re standing still, you’re going backwards,” Jeff said. “I’m a hustler and whatever that takes to get the work done, I’ll do it. If it means loading up mineral on a Sunday afternoon to make a delivery, I’ll do it, even if it means driving 250-300 miles. Usually I find that will turn into additional business. Ten times out of ten, it does.”

When Jeff makes his Sunday afternoon deliveries, he usually will call ahead to see what products besides mineral the customer might need. If a producer needs mineral, they might also need fencing supplies, a feeder or some other farm equipment that Jeff can sell them. And when he delivers it on a Sunday, he’s providing service and making their lives easier.

VitaFerm® HEAT® Positioning Tools

Why Your Customers Need It:

• The Amaferm Advantage: Amaferm is a precision-based prebiotic that is research-proven to combat heat stress. It also helps stimulate appetite, increase feed digestibility and maximize nutrient absorption.

• Capsaicin: Capsaicin, a unique blend of clove, cinnamon and chili pepper, keeps cattle eating smaller meals throughout the day while also acting as a vasodilator to mitigate the effects of endophyte positive fescue. Also proven to increase water intake.

• Garlic: Garlic acts as a natural insect repellent as the smell repels insects through breath and skin excretion.

Selling Tools:

  • Video testimonials and two American Rancher shows featuring VitaFerm HEAT are available on the media page at www.vitaferm.com.

Share With Your Customers:

There are some great educational pieces about VitaFerm HEAT available on the blog at www.vitaferm.com/blog. Some of the newer ones to check out are:
Natural Insect Control
Solutions for Making the Most of the Grazing Season
Keep Her Bred Through the Summer