Month: March 2023

Two Minutes in March

By Shelia Grobosky, Content & PR Manager

The 50th anniversary of National Ag Day was observed earlier in March, and it should be no surprise that it was celebrated in big fashion across various social media platforms from thanking farmers and consumers alike. Perhaps one of the most honest posts I saw was on LinkedIn from a friend and colleague from Farm Journal, who posted this t-shirt that said, “without farmers you would hungry, naked and sober.”

As a mother in rural America, I know that not many of my daughter’s classmates have a direct connection to agriculture. That is why I was pleasantly surprised to read findings in the 2023 Feeding the Economy report that show the economic importance of U.S. food and agriculture to communities throughout the nation this month.

Showing an increased economic output in all 50 states compared to the 2022 report, the food and ag contributed more than $8.6 trillion, nearly 20%, of the country’s economic activity. In addition, the industries accounted for over $202 trillion in export value.

Reflecting a rebound in national economic activity, the largest total output gains were from Hawaii (31%), North Dakota (26%), New York (23%), Nevada (22%) and Florida (21%), according to the report.

While producers raise crops, produce and livestock on two out of every five acres of U.S. soil, millions of other U.S. workers fulfill jobs in over 200,000 food manufacturing, processing and storage facilities to strengthen the food supply chain across the world. I’m proud to say that I am one of those workers involved in agriculture every day.

In other news, the USDA Animal and Plant Health Inspection Service (APHIS) has awarded $15.8 million to 60 projects to focus on the nation’s response and control to animal disease outbreaks, through the 2018 Farm Bill’s National Animal Disease Preparedness and Response Program (NADPRP). While that number seems steep, think of the impact a foot-and-mouth disease outbreak or an African Swine Fever break would have if it reached us here in the U.S. This year’s projects focus on enhancing prevention, preparedness, early detection and rapid response to diseases that threaten U.S. livestock, including helping states develop and practice plans to quickly control an outbreak, train responders and producers to perform critical animal disease outbreak response activities, educate and increase the use of effective and practical biosecurity measures on farms, and support animal movement decisions in the case of a disease outbreak.

Diversity Offers Increased Profitability

Diversity is the key to business survival. Sure, some companies have thrived on one product line, like Michelin or Crocs like Lisa referred to in her letter earlier in this issue. However, think about a company that only sold rain gauges in the West in 2022. That company likely didn’t fair too well.

In the animal nutrition business, there are many reasons to diversify. Most people own multiple species, and they genuinely care about their animals.

Here are three reasons BioZyme® has chosen to diversify its product lines, and why the company encourages its dealers to diversify too.

Reduce Risk

Many customers will make buying decisions based on economic and environmental conditions. These are the reasons BioZyme offers multiple products in our VitaFerm® line. Of course, Vita Ferm® Concept•Aid® is the most popular mineral, known for aiding with reproductive performance within the cow herd. However, VitaFerm® Cattlemen’s Blend™ is a great vitamin and mineral option for producers who want to supplement cows once they are bred and turned out on grass. VitaFerm Conserve® offers multiple options as a maintenance mineral for producers who want to cut costs but not their nutrition program.

The variety of products reduces the risk of the customer leaving the VitaFerm brand because they provide a variety of options during challenging economic times in a variety of environments.

Open the Door to Opportunities

A variety of products in your portfolio increases the opportunities to make a sale. Not only can you up sell and cross sell, but you also increase your customer base due to the variety of products that you offer. BioZyme capitalized on this opportunity during the pandemic when the backyard chicken craze exploded, and BioZyme simultaneously launched its Backyard Boost® line of products. Since it is important to take care of every animal, we wanted backyard chicken owners to have the same opportunity to include AO-Biotics® Amaferm® in their chickens’ daily diets.

In addition to an additional new line, let’s think about the programs BioZyme offers. For example, the Gain Smart® Stocker Program consists of three products that work synergistically to improve animal health and performance – Vita Charge® Cattle Drench, Vita Charge® Stress Tubs and the Gain Smart® Mineral. Additional product offerings are almost always complementary in nature and meet multiple consumer needs which provide great opportunities for business growth.

Fulfill Customers’ Needs

A single product focus cannot meet all customer needs. Let’s look at a family in rural America. The father might run a commercial cow herd. He definitely needs the VitaFerm line. The mom might have a flock of ewes and sell club lambs. She will most likely be interested in in DuraFerm® and Vita Charge. They might have children that show horses and also have a flock of backyard birds. They will need the Vitalize® and Backyard Boost products. Look at the opportunities that live at one address. The customers’ needs can all be met at one nutrition supplier because you offer a diverse range of products.

Diversification – it just makes sense for your customer and your bottom line. Diversify your product offering, and watch your business grow.

#MeettheTeamMonday: A Day in the Life of Cody Jensen

Title: Senior Manager of Blending

Number of Years at BioZyme: 7

Describe a “typical” day in your job:  A typical day can venture in various directions for me. Usually, I start the day with making sure everyone’s area started up correctly, and they have the materials they need to complete the day. I then get on my computer and use the tools we have in BackOffice to assess orders, product shortages for orders and to make sure everything on the day is achievable for my team. During the day I monitor the different areas to make sure that the quality and efficiency we are striving for is met. At the end of every day, I check to make sure everyone has completed their checklist and accomplished the run list, while also scanning through all my emails. The last thing I do at the end of every day is walk through the plant to make sure everything is turned on that needs to be and everything that should be turned off is off, while listening for any abnormal noises since this is the only time it is really quiet throughout the plant.

What is the most interesting thing you ever have done at BioZyme: This would definitely be the creation of Sure Champ® Climate Control, now integrated into Vita Charge® Climate Control Gel. To go through the whole process from test batches to get the product consistency correct, to doing the test trials on multiple species along with different customers across the country and finally seeing the launch of the product and in our customer stores or show boxes.

Share a funny story about one of your days at work: It was relatively close to when I started and was down in Small Pack. We were making HydraBoost™, and at that time we were using powder dyes. While we were weighing it out, Bob Norton came through the plant and came into Small Pack. Well, the powder dyes get suspended in the air very easily, and the dye ended up dying Bob’s teeth green for the day.

What has been one of the biggest challenges: One of the biggest challenges we face in production is we are always striving to have the best facility in the world. With that comes capital improvements every year. Some of those capital improvements require down time. So scheduling production can sometimes become challenging, as we are trying to get the installation completed in a timely manner without sacrificing production’s time. Along with ensuring we have enough product on the floor to meet our customer’s needs, so they do not have to wait.

Why is care that comes full circle important to what you do? I am fortunate to have been raised in the agricultural world my whole life, mainly in the cattle sector. Nonetheless, with being raised in it, I have built numerous relationships through the years. Having a customer call and ask for guidance on what would help their ranch or in the show ring and seeing them use our products and hear the results that products provide while seeing it made is why the care that comes full circle is important to me.

What is something you enjoy doing outside of the office? Going to cattle shows either competing or working for other operations. When I’m not at those I am usually found at the golf course or lake.

Letters from Lisa

Don’t put all your eggs is one basket is a proverb that dates back at least to the 1600s. There are several stories concerning the origin of the expression, but it may have been inspired by the real-life experiences of poultry farmers who used wagons and baskets to take their eggs to market. If all of a farmer’s eggs were placed in one basket, it would only take one unfortunate accident along the way to ruin his entire investment and opportunity.

By not putting all your eggs in one basket, you reduce the risk of having nothing to offer at the market by pinning all your hopes or future goals on one and only one option. In business, we refer to this as diversification.

Diversification
Diversification is a foundational principle of a sound, long-term plan. One of the key benefits of diversification is that it makes for a smoother ride on the path to achieving one’s goals. In short, we are vulnerable if we rely too heavily on one species, one major customer or one region. Diversification is about developing new products, exploring new markets and taking new risks. None of this diversification lingo is not new information. So why don’t we diversify?

We Intentionally Say No
I’m as surprised as anybody, but Crocs’ all-purpose footwear is still going strong long after their 2002 debut. They’ve come a long way since then; their initial batch of 200 pairs sold out immediately, but they now weigh in as a $880 million company, just in the U.S. And still they remain singularly focused on their flagship product. Michelin is another company that notably stuck to its guns – or, in this case, tires. Although they’ve dabbled in manufacturing things like road maps and rocket components, Michelin keeps coming back to the product that made them famous: tires. They were the first radial tire company to span the globe, and today they’re one of the most recognizable names in the automotive industry.

We Don’t Like Risk
Keep in mind that the path toward diversification will be decided, at least in part, by how much of a risk we want to take – and how much money we have available to take it. If one is risk averse, they tend to not diversify, which in the end is sometimes very risky.

We Don’t Have the Right Expertise
When you do one thing, you can train your staff and use their expertise to execute, unlike when you offer dozens or hundreds of products that require additional expertise not currently possessed by your staff.

We Don’t Have the Right Mindset
Diversification must be a purposeful mindset to influence the future of the company. For many, this mindset is just not an option. Having the openness to hear new ideas, and the flexibility to act on tactical diversification opportunities that can ultimately serve you better than sticking strictly to your original strategy takes an open, visionary mindset. Note that only 3.2% of Americans are visionary so this is difficult.

Diversification can mean something different to every single business. It takes effort and its own kind of focus, so it’s important to first assess whether it’s something your company is striving for, and if so, then examining and perhaps also trying different avenues that may suit your business and your company mindset.

But remember, for diversification to be an option in the first place, openness and willingness to change is the most important criteria.

Relationship Management is Vital to your Success

You know how important it is to build quality customer relationships. But how essential is it to have a Customer Relationship Management (CRM) System in place to keep and track those relationships? Very, according to one article posted on Forbes.com. CRM is a system or software that helps track information and interactions between your company and your customers. This system is accessed and edited by multiple people to improve the customer experience, automate parts of the sales cycle and improve communication.

“Any company will benefit from maintaining a record of which conversations, purchases and marketing material can be associated with leads and customers,” wrote author Jason Kulpa.

With new products introduced nearly every time you turn the corner, customer loyalty might be considered a thing of the past. Everyone is anxious to try the next big thing, so keeping your customers happy, and building those relationships
is vital to your business’s success. That is why tracking your customers and your interactions with them is incredibly important.

Keys to Success
Tracking customer information is vital to help the customer succeed. When dealers understand each operation’s challenges and goals, the dealer takes on the role of a trusted confidant – more of a friend or consultant than a salesperson. With multiple customers it is important to keep all of that information in one location and to keep it current.

“The relationship between the dealer and his or her customer is part of the success of the business. If the customer has success, then I have success. If he has failure, then I will likely fail too,” said Mike Wadle, Additive Territory Manager.

Rod Hutcheson, Animal Health Business Development Manager, shares one example of how he has gathered information over time that makes the customer feel like he or she matters. When he pulls up at a producer’s place and the family dog runs to greet him, he remembers that the producer says, “get back, Charlie,” while calling the dog off. On his next visit, when the dog approaches him, Hutcheson can greet the dog, “hey Charlie,” and scratch his ear, impressing the producer that he remembered his best companion’s name.

“People will do business with those who care about them It all goes back to the adage, people don’t care how much you know, until they know how much you care,” Hutcheson said.

Choosing a System
Just like anything, there are many CRM systems. Hutcheson and Wadle agree that it is most important to use a system that the user is comfortable with, especially if you are a smaller business or not sharing that information across several people or departments.

“The best system is the system that works best for you,” Hutcheson said. “That might be an index card or 3-ring binder or keeping information in your iPhone. I always pull up the person’s contact information in my phone when I’m with them to make sure everything is still correct.”

The next step might be to track customer information electronically via an excel spreadsheet or other database system. You can then share this across users via Dropbox or other sharing platforms.

Of course, there are more technical CRM software systems that allow multiple users to share a plethora of information about customers, similar to what BioZyme uses. These can track basic customer information, orders, marketing, shipping, contact methods and conversations and more. These come with a price tag, but are worth the investment, especially in a growing business.

The bottom line is the customer likes to feel valued. Make sure you know that customer and his or her vital information and manage that information using a system that works best for you and your business. You and your customers will find success!

#FeatureFriday: A Day in the Life of BioZyme® Employee Susan Day

Title: Senior Manager of Formulation & Regulatory

Number of Years at BioZyme: 11.5

Describe a “typical” day in your job: My email is my to-do list, so I start the day running through what needs to be done. Depending on the day, I may be balancing rations for customers, updating formulas for our products, working with the international regulatory group to expand our product coverage internationally or being involved with other teams as a nutritionist/regulatory person.

What is the most interesting thing you ever have done at BioZyme: Working with the International Regulatory Team and learning how things are different in other countries.

Share a funny story about one of your days at work: I typically work from home, but I was in the office a month or so ago and Chris Blakeney stopped by the office I was in to welcome me to BioZyme. He asked how long I had been working here, and I laughed and told him a long time! I appreciated the fact that he saw a new face and wanted to make me welcome, I thought it was very sweet.

What has been one of the biggest challenges: Making sure the proper systems are in place to get things done in a timely manner.

Why is care that comes full circle important to what you do? I formulate the mineral products used on farm, but also help the customer through diet formulation so I can help provide an excellent product and make sure the customer is set up to take full advantage of that product by providing the proper diet to use it with.

What is something you enjoy doing outside of the office? Spending time with family and friends, reading, watching our free-range chickens run around.

Changes Coming in March

CHANGES FOR SURE CHAMP® EXTREME WITH CLARIFLY®

Sure Champ® Extreme with ClariFly® is now labeled for sheep, goats, cattle and pigs. We are discontinuing the 25-pound bucket of Sure Champ Extreme and replacing it with a 25-pound bag of Sure Champ Extreme with ClariFly, in addition to the existing 40-pound bag. Watch for this on the March price list.

AO-BIOTICS® EQE ADDED TO BACKYARD BOOST® DAILY ESSENTIALS

Starting in March, AO-Biotics® EQE will be added to the Backyard Boost® Daily Essentials, in addition to Amaferm®. EQE is the first-and-only postbiotic designed specifically for layers using patent pending technology. The addition will help enhance egg quality, number of eggs, and egg mass. This will be a rolling change as inventory of the current stock is sold.

NEW LOADING SYSTEM NEARLY READY

The renovation at the BioZyme headquarters includes a more efficient loadout system that will be ready for customers picking up products by mid-to-late-March. Customers will still check in at the office, but then will be assigned a dock number at the new load out location north of the check-in office. Once loaded, trucks will exit through the news driveway.

MORE BAG CHANGES IN THE FUTURE

As packaging inventories are depleted, customers will see some changes in the Vitalize® and Sure Champ® bags. We will be moving away from the paper bags to the poly bags to make packaging higher quality and more consistent across brands.

CHANGES COMING IN APRIL 2023

REBRANDING OF HYALURONEX AND TRIXSYN PRODUCTS

Exciting changes are in store for Hyaluronex® and Trixsyn® joint health products as they officially become part of the Vitalize® brand in April. Be watching for design reveals and news about the change in the coming month!