Vitalize Ambassadors’ Success Help Generate Interest from End-Users

The most exciting 10 days in rodeo happen each year in December. This year the National Final’s Rodeo (NFR) is December 2-11, back at the Thomas & Mack Arena in Las Vegas. For 15 elite cowboys and cowgirls, this is their Superbowl – their opportunity to be named champion of their respective sports, and this year, Vitalize® is represented in four events by five of the top athletes in the business.

Ambassadors are a way to promote the products we sell, and the ambassador program is very predominant in the Vitalize line. Who doesn’t want their horse to have the same #goodgut feeling as top rodeo athletes like Emily Miller-Beisel or Haven Meged? We also have ambassadors who ride performance horses like Olympic medalists Laura Kraut and Ian Millar.

Regardless of the discipline, top equine athletes rely on Vitalize, and when the end-users discover that, it helps push them to want to use the products too.

In 2020, two Vitalize Ambassadors competed in the NFR, and BioZyme made sure to have a presences with its Vitalize and VitaFerm® lines. Barrell Racer Miller-Beisel rides with a Vitalize patch, and 2019 World Champion Tie-Down Roper Meged is patched with VitaFerm, as he feeds the mineral to his cattle on his Montana ranch.

Last year, Vitalize banner ads were on Cowboy Channel and RFD-TV websites, as well as a television commercial ran every other night of the performance, for a total of five nights.

Ten-second video pre-rolls ran on the Cowboy Channel app, and a feature article was also included with both Facebook and Instagram posts through the Cowboy Channel. Additionally, we ran carrousel ads with Team Roping Journal the week before the NFR and during the second full week.

“We saw unprecedented traffic to the Vitalize website with over 10,000 hits in that 10-day NFR span,” said Ashley Fitzsimmons, BioZyme Regional Marketing Coordinator. “We plan to do all of the same things, except run our television commercial all 10 nights this year, which should really push people to the website and the dealer locator. We have also been running a commercial all year for increased brand awareness.”

This year’s Vitalize Ambassadors that competed at the NFR include:

MARCOS COSTA – 2017 World Champion Tie-Down Roper from Brazil. This is his fourth NFR appearance, but his first since 2017. Costa is a huge fan of a variety of Vitalize products to keep his horses feeling their best.

“If you try the Vitalize® products you can’t go wrong. This is not something to give your horses just for peace of mind. Amaferm and these products make a real difference. After just 90 days I saw a dramatic difference in the performance of my horses and can say for sure I’ll be using these products until I retire (and beyond).”

HAVEN MEGED – 2019 World Champion Tie-Down Roper from Montana. This is his third consecutive NFR. Meged uses the Vitalize Alimend and Gel to make sure his horses are at the top of their game.

“I’m always making sure my horses stay healthy and on a good nutrition program from Vitalize®. I make sure everything is on top of their game, and they are getting the best supplements they can get. My horses look great.”

TREY YATES – Team Roper (Heeler) from Colorado. This is his second trip to the NFR. He won the average in 2018 at his first appearance. He relies on Hyaluronex® to keep his horse’s joints working their best.

“My horses really like Hyaluronex® Joint. They are doing awesome on it. It’s easy to feed; I just squirt it on their hay or cubes, and they eat it right up. They haven’t missed a beat and we’ve had an awesome summer. I’m so glad to be part of your team.”

TYLER PEARSON – 2017 World Champion Steer Wrestler from Oklahoma. This is Pearson’s fifth qualification to the Finals. He relies on a fast, smart horse to succeed in his sport.

“I can definitely tell a difference in how my horses feel since I started using the Hyaluronex® and Vitalize Equine Gel.”

EMILY MILLER-BEISEL – Barrel Racer from Oklahoma who will be competing at her third NFR. She relies on the Vitalize products to help keep her horses healthy and happy.

“A happy horse is a horse that’s going to perform and if they are not 100%, they can’t do their job. In a competition like professional barrel racing, you must have your horses at their best all the time. If you don’t have your horse at its best, somebody else does. Being reassured that my horses have that Vitalize® supplement and they are feeling good, is one less thing for me to worry about. If they aren’t feeling good, and time comes down to a one-hundredth of a second, everything counts. So, you have got to have them tip-top and ready to go.”

Everyone wants to be like a champion. Watching champions like these five compete during 10 nights of the NFR and seeing their featured commercial on the Cowboy Channel helps drive them to the Dealer Locator and will help drive them to you!

“We will be running our own social campaigns as well highlighting this ambassador team. Dealers are encouraged to share and promote the content being put out by Vitalize Equine and VitaFerm during this exciting time to take advantage of pull through marketing efforts,” Fitzsimmons said.

Using Ambassadors like these to promote our products are great ways to increase awareness. Be part of that growth!

Master Dealer Program Offers Product Info and Marketing

Knowledge is power. At BioZyme®, we want you to have as much knowledge as possible about the products that we offer. That is why we have created the Master Dealer Training Program. The Master Dealer Program is a series of online training modules that allow individuals within your company to learn about each product line and ways to use different products to cross sell and upsell.

In addition to the basic Master Dealer Training Program, there is a Year Two program for those who have completed the first step. In Year Two, dealers will learn about some newer products that have been introduced, as well marketing techniques such as Promoboxx.

“I feel that in the last three days of going through all the training courses, I have learned so much that as a rancher myself, I was not aware of. I look forward to using your products as well. I appreciate the opportunity to learn all this information,” said Missy Rerich, BWI Inside Sales, Schulenburg, Texas.

The Master Dealer program is open to all dealers and is available under “Training” in the Online Dealer Center. Multiple people per dealership can participate in the Mater Dealer program and can work at their own pace to watch the short educational videos and take the quizzes to pass the program. Once all qualifications are met, your dealership will be designated as a Master Dealer on the Dealer Locator map and receive special signage for the store. Each person who finishes the program will receive special BioZyme Master Dealer apparel so customers can easily identify those who have gone the extra mile to provide excellent knowledge and service. Additional awards are given to those who also complete the Year Two program.

The Master Dealer Program is simple. It is a free way to grow your business by providing you with the product knowledge you and your employees need to help sell the BioZyme lines of products. Engage in the Master Dealer Program today. Knowledge is power. Power is watching your business grow.

Steps Dealers Can Take to Grow Their Sales

If you want to grow your business, you have to move forward and upward, sometimes doing things outside of your comfort zone. Abraham Lincoln once said, “I may be a slow walker, but I never walk back.” It’s ok to grow slowly, but it’s not ok to go backwards in your growth!

At BioZyme, we want to see our dealers succeed and grow. That’s why we’ve provided the tools and programs to help you grow. Let’s review.

Engage in Promoboxx

Remember that we said a majority of farmers, 94%, have a smart phone or cell phone. A big share of them also have access to social media. For those who are not active on social media, they probably have a spouse or kid who is on social media, whose accounts they “creep” or scroll through periodically. Because we know not everyone has time to create social media posts, BioZyme has created social media posts that align with its national marketing messages and put those into Promoboxx, and easy-to-use platform to help you create awareness of your company with BioZyme information on your social channels.

Promoboxx is free to BioZyme dealers to use, and provides you access to various pre-created posts to share on your social media accounts. As a dealer, you can use the entire post or various assets of it like the copy or just the photo. Content is updated regularly to keep it fresh for you. To learn more or get started with Promoboxx, visit www.

Quarterly Dealer Mailers

Direct mail is a great way to get a message in front of customers. Each quarter, BioZyme creates a message with a focus on one product that is timely for that particular production cycle/time of year. If the dealer sends its customer mailing list to BioZyme, via an excel spreadsheet, it will prepare the mailer to send to those customers, free of charge. And, if you have your customer mailing list split by species or product lines, that is even better. That way when it comes time to send a Vitalize mailer, those with sheep or goats won’t get the mail.

Watch your email and the Dealer Facebook Group for sign up information for this program.

Product Educational Opportunities

In addition to having a product focus for the customer mailer during each quarter, the BioZyme Team also provides a live training for dealers each quarter around that same topic. These trainings take place on the Dealer Facebook Group. These sessions are also recorded, to allow more dealers to watch on their own time.

In addition to dealer trainings, any time a new product is released, a training is conducted and a new product video is put into the Online Dealer center (ODC).

Of course, the Master Dealer, is always a great way to learn about the products and selling techniques. Look for some enhancements to his program in the coming year!

Get Your Store Ready

Nothing is more discouraging than going to a store, looking for a product, and not being able to find it because there is no signage, or it is buried behind some other irrelevant product. If it is weaning time, get your Vita Charge® products on an end cap with signage that promotes stress recovery.

Upselling and cross selling are great techniques. Keep gel products on the sales counter and when a customer buys Vitalize® Equine Digest More Plus, be sure to suggest they might also like the Vitalize Equine Gel.

Signage and product placement will help you sell products in your store more often than you think. You can’t sell what the customers can’t see.

We’ve provided you four simple steps to help you market your business. Follow these steps and watch your business grow!

Product Knowledge Helps Build Trust

When your customers come to you looking for a product, they are typically also looking for a solution. Solutions are answers to their challenges, so if you want to make the sale, you must be prepared with the answers, or the information they need about a product. The number one way to make a sale is by building trust. The best way to build trust is to provide reliable, accurate information about the products you are offering.

One recent online survey of consumers showed that the number one expectation of the stores they visit was knowledge of the products sold in the store. If you and your staff are knowledgeable about the products, that is meeting the customers’ expectations and the first step needed to build trust. At BioZyme, we know how important that trust is to making the sale; that is why we have created multiple ways to ensure the product information is available to you when and how you want it so you can share it with your customers.

Online Dealer Center

All product information is available at your fingertips at the Online Dealer Center (ODC). Find key selling points, ingredients, feeding rates and ordering information for any of the BioZyme products your customer might be looking for. Even if they are not sure the exact name of a product, you can search by species, program or product line, and a variety of products will appear from your search.


The Marketing Team creates a wide variety of brochures and educational materials across all brands. From one-page sell sheets to tri-fold brochures to extensive product guides that give specific details about every product, these colorful, easy-to-use pieces are available to you to have at your dealership. They can be sourced two ways. First, you can print them yourself from the ODC by selecting the Marketing menu and dragging down to “Marketing & Sales Aids.” Or, if you would like to request hard copies of these brochures, drag down to “Marketing Requests” under the Marketing menu and follow the steps outlined to make a request.

Product Videos

Some people learn better through video or hearing a presentation. For that purpose, a quick promotional video has been created for each product to share the highlights of the uses and benefits. These product videos can be found on the product pages on any of the brand websites or by viewing a product in the Product Center found in the ODC. These are great to be able to play in-store for your customers and each video is 30-seconds to less than two minutes in length.

Master Dealer Program

The Master Dealer Training Program is an online comprehensive training program that provides all employees at a dealership with the information that they need to talk about the products with potential customers.

At BioZyme we want to be proactive in providing you the answers you need so you can build trust and provide your customers solutions. What other ways would you find it helpful to receive information to educate customers and potential end-users about our products? Let us know! You can always reach out to the Outreach Support Center or your ASM to let them know what other methods you would like to see used for providing education and information to you about products.

Marketing Focuses on Driving Customers to our Dealers

The Marketing Team serves many functions at BioZyme; however, its primary objective is to connect prospective end-users with dealers in their area. They do this by driving traffic to the Dealer Locator on the website so customers can find the products they need to solve their challenges close to home and begin building relationships.

How do customers and potential customers find the Dealer Locator? The Marketing Team creates awareness and demand for all of BioZyme’s product lines through various tactics. Everything the Marketing Team creates from a national, regional or local level has connecting the dealer to the end-user in mind. Initiatives include social media posts across all brands, digital advertising with leading industry partners, print, radio, television commercial, events, partnerships with respected industry partners and more. Every media piece includes a call to action such as clicking a link, scanning a QR code or visiting the website to encourage the viewer to learn more about the specific product and find a dealer near them.

The Marketing Team doesn’t do its job blindly. Just like the Sales Team sets a sales goal each month, Marketing also has a goal for reaching potential and current customers and driving them to the Dealer Locator. This goal of 5% is met or exceeded for every brand, as Lisa talked about in this month’s letter. For example, Vitalize Equine had more than 6,800 clicks on the dealer locator, which was nearly a 12% conversion rate. However, a more aggressive brand like VitaFerm had 26,000 clicks or a 27% conversion rate!

Hitting that goal is very important to ensuring what the marketing the team is doing is effective and ultimately driving traffic into your store, and the data is evaluated regularly so adjustments can quickly be made, if necessary. Since the Team knows that the customers are going to the Dealer Locator and reaching out to Dealers, it wants you, the dealer, to have the most current information listed on the website.

There is a Dealer Locator on every brand website as well as the main site. Once on the locator, end-users can enter their zip code to find you, their local dealer, including your basic contact information such as name, address, phone number, fax number, email and website. The more information we have from you, the more we can provide. In addition, the locator also lists the product lines you carry. Finally, if you or someone within your dealership has completed the Master Dealer program, that is also designated, with a note that the “Master Dealer is certified as having extensive product knowledge and many products available,” giving you an added competitive edge.

Marketing to the end-user pays. The Marketing Team works tirelessly to make sure customers know they can reach out to the dealer network wherever the customer is located and find someone knowledgeable about the BioZyme brands. Let us drive the customers to you.

Letters From Lisa – December 2021

Outreach is an effort by individuals in an organization to connect and assist the efforts of other organizations. Outreach can help acquire new customers, re-engage past customers, encourage repeat purchases or upsell opportunities.

It is a well-known fact that companies using outreach as a strategy grow faster since they tend to believe in changing the future using recommended actions not just hoping the future turns out for the better. It is this fact that motivates me to constantly look and see the actions we take at BioZyme® to provide this connection to the amazing organizations that support us in the goal of providing “care that comes full circle” to the animals we have the honor to support.

Looking is a physical act; seeing is a mental process of perception. Seeing involves recognizing or connecting the information the eyes take in to ensure one is creating meaning. So, when I look for outreach at BioZyme what I see that has meaning is really four-fold. It includes our marketing, our dealer center, our outreach support team’s efforts and our ASMs in all that they do in the field. How do each of these try to connect and assist you?

Marketing At BioZyme, marketing’s number one goal is to push consumers to the Dealer Locator at so they can find you. Every marketing effort we do is measured on that goal. These metrics are tracked monthly and in a yearly accumulation as you see below.

Dealer Center In a survey of 4,500 consumers via Facebook, it was found that the number one expectation of the stores they visit was knowledge of the products sold in the store. Our dealer center offers many things, but its main purpose is easy access to product education. Through our product center you can get the desired knowledge directly or in a manner you can easily share via quick product videos.

Outreach Support The Outreach Support Center has one goal, touching dealers and users of the BioZyme products to ensure they know we care and are here to help them anyway we can orders, content, access, connectivity. Calculated defined contact pays dividends when the investment goal is growth.

ASMs Our area sales managers’ job description states their job is to sell and service our existing dealer/distributor network and customer base AND to identify and cultivate new partnering and growth opportunities to grow the business of the territory (you).

I think defining outreach as a way to connect and assist is a good focus as we approach Christmas. Isn’t that exactly what God did by sending His Son. He had an earthly Son so we could connect, and He used His eternal life to provide the assistance we need for all the days long if we choose to embrace it.

Merry Christmas!

BioZyme Christmas and New Years Hours

Our offices will be closed Friday, December 24 for Christmas. There will be no shipping or pick up on Thursday, December 23 or Friday, December 24.

Our offices will be closed Friday, December 31 for New Year’s. There will be no shipping or pick up on Thursday, December 30 or Friday, December 31.

We hope you and your family have a blessed holiday filled with family and joy!

December 2021 Changes

We have lots of changes happening this month. Be sure to check them out below.


  • In November and December, the Vitalize® Horse Treats will be packaged in Christmas packaging for the holiday selling season.


  • Due to BioZyme Capital Improvements at both Stockyards and Easton locations and the resulting limited space for storage, customer pick-ups will need to be picked up within two days of the requested ship date requested by the customer which is reiterated upon the receipt of the email notice that your order is ready. We appreciate your cooperation during this time and hope we can count on your support without moving to more extreme measures.


  • At BioZyme, we are continuing to experience logistics challenges for our ingredients and materials, such as our packaging, which are resulting in both shortages and increased costs. We are working tirelessly to overcome these challenges to keep pricing under control and continue to deliver quality products quickly.


  • We are currently testing a new fulfillment process on our tubs, and as soon as the test is proven successful, all orders for tubs will be fulfilled directly from the manufacturer. Please watch your email in the coming weeks for more information about this change.

January 2022 Changes


  • Starting January 1, 2022, BioZyme® will require a minimum order of 2.5 tons, and we will no longer be mixing pallets. These changes are being implemented due to the ongoing challenges we are experiencing with reliability and availability of LTL shipping. Distribution partners are available for smaller and mixed pallet orders with coverage in over 30 states. If you need help working through these partners, please contact your Area Sales Manager or the Outreach Support Center.


  • Starting January 1, 2022, new MAP pricing goes into effect for several of the Page 2 products. Separate communication with the updated pricing was sent by both mail and email in November. If you did not receive this information, please contact Jennifer Miller at

February 2022 Changes


  • Starting February 1, 2022, Vitalize® Blazin’ 32 oz bottle packaging will be updated from a 32 oz twin neck squeeze bottle to a 32 oz pump bottle.